{"id":79428,"date":"2023-06-12T10:41:04","date_gmt":"2023-06-12T08:41:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79428"},"modified":"2023-06-12T10:41:07","modified_gmt":"2023-06-12T08:41:07","slug":"la-plateforme-de-meubles-vintage-reliving-leve-pres-de-14-million-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/la-plateforme-de-meubles-vintage-reliving-leve-pres-de-14-million-deuros\/","title":{"rendered":"La plateforme de meubles vintage Reliving l\u00e8ve pr\u00e8s de 1,4 million d&rsquo;euros"},"content":{"rendered":"\n<p><strong>Reliving<\/strong>, une plateforme n\u00e9erlandaise de meubles de seconde main, a des ambitions europ\u00e9ennes. Pour ce faire, la place de march\u00e9 l\u00e8ve pr\u00e8s de 1,4 million d&rsquo;euros de capitaux suppl\u00e9mentaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus qu&rsquo;esp\u00e9r\u00e9<\/h2>\n\n\n\n<p>Reliving \u00e9tait \u00e0 la recherche de 1,25 million d&rsquo;euros de fonds de croissance et a finalement trouv\u00e9 plus que pr\u00e9vu. Par le biais du crowdfunding, la jeune entreprise a r\u00e9colt\u00e9 pr\u00e8s de 700 000 euros aupr\u00e8s d&rsquo;investisseurs priv\u00e9s. L&rsquo;objectif \u00e9tait de rassembler 500 000 euros, mais ce montant a \u00e9t\u00e9 d\u00e9pass\u00e9. Les investisseurs actuels de l&rsquo;entreprise ont en outre investi eux-m\u00eames 700 000 euros.<\/p>\n\n\n\n<p>Les investisseurs qui ont souscrit au crowdfunding ont re\u00e7u un pr\u00eat convertible : dans trois ans, ils pourront choisir de r\u00e9cup\u00e9rer leur pr\u00eat ou de le convertir en actions. Pour donner une derni\u00e8re pouss\u00e9e au crowdfunding, ceux qui y ont souscrit la semaine derni\u00e8re ont re\u00e7u une carte-cadeau. Reliving dispose d&rsquo;une boutique en ligne, mais a \u00e9galement tenu un magasin pop-up dans le grand magasin Bijenkorf de Rotterdam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rentable en 2025<\/h2>\n\n\n\n<p>Avec l&rsquo;argent, Reliving a pour objectif de devenir le plus grand marketplace de mobilier de qualit\u00e9 en Europe de l&rsquo;Ouest. Le march\u00e9 europ\u00e9en du mobilier de seconde main conna\u00eet actuellement une croissance de 30 % par an, soit \u00e0 peine moins que le taux de croissance de 35 % de l&rsquo;ensemble du march\u00e9 de seconde main. <\/p>\n\n\n\n<p>D&rsquo;ici 2028, Reliving vise \u00e0 atteindre un chiffre d&rsquo;affaires d&rsquo;environ 70 millions d&rsquo;euros aux Pays-Bas et en Belgique, les deux march\u00e9s o\u00f9 elle est d\u00e9j\u00e0 pr\u00e9sente, et \u00e0 r\u00e9aliser une marge b\u00e9n\u00e9ficiaire nette de 10 %. D&rsquo;ici 2025, la plateforme souhaite \u00e9galement atteindre le seuil de rentabilit\u00e9. Les investissements initiaux seront principalement consacr\u00e9s au d\u00e9veloppement web, au marketing et au service \u00e0 la client\u00e8le.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliving, une plateforme n\u00e9erlandaise de meubles de seconde main, a des ambitions europ\u00e9ennes. La place de march\u00e9 l\u00e8ve pr\u00e8s de 1,4 million d&rsquo;euros.<\/p>\n","protected":false},"author":5,"featured_media":53828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[1095],"topic":[276],"region":[524],"class_list":["post-79428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-reliving","topic-expansion","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La plateforme de meubles vintage Reliving l\u00e8ve pr\u00e8s de 1,4 million d&#039;euros - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Reliving, une plateforme n\u00e9erlandaise de 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