{"id":7966,"date":"2015-01-14T20:37:51","date_gmt":"2015-01-14T20:37:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/leader-price-express-ouvre-240-magasins-en-six-mois\/"},"modified":"2015-01-14T20:37:51","modified_gmt":"2015-01-14T20:37:51","slug":"leader-price-express-ouvre-240-magasins-en-six-mois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/leader-price-express-ouvre-240-magasins-en-six-mois\/","title":{"rendered":"Leader Price Express ouvre 240 magasins en six mois"},"content":{"rendered":"<h2>Nouveau concept d\u2019ultra-proximit\u00e9<\/h2>\n<p>C\u2019est gr\u00e2ce notamment au dynamisme de sa nouvelle enseigne de poche que Leader Price vient de d\u00e9passer le cap symbolique de 1.000 magasins. Depuis juillet 2014, des tests ont \u00e9t\u00e9 r\u00e9alis\u00e9s \u00e0 Paris, ensuite dans le reste de la France. Ce concept d\u2019ultra-proximit\u00e9 (moins de 300 m\u00b2) s\u2019est propag\u00e9 en 240 exemplaires \u00e0 Lyon, Marseille ou encore \u00e0 Nice.<\/p>\n<p>\u00a0<\/p>\n<p>Selon la directrice g\u00e9n\u00e9rale de Leader Price, Tina Schuler, \u00ab ce <a href=\"http:\/\/www.lsa-conso.fr\/leader-price-express-la-nouvelle-pepite-de-casino-a-ouvert-240-magasins-en-six-mois,197515\" target=\"_blank\" rel=\"noopener\">d\u00e9veloppement est un succ\u00e8s fulgurant<\/a> \u00bb.\u00a0 Le syndicat FO se montre plus loquace : \u00ab plus de 85% des magasins transform\u00e9s en Leader Price Express ont au minimum doubl\u00e9 leur chiffre d\u2019affaires \u00bb. Un chiffre confirm\u00e9 par les \u00e9quipes du distributeur.<\/p>\n<p>\u00a0<\/p>\n<h2>200 petits Casino r\u00e9nov\u00e9s<\/h2>\n<p>Selon le responsable de l\u2019enseigne, David Merdrignac, \u00ab la r\u00e9ussite commerciale repose sur un format extr\u00eamement compact. On a 1.180 r\u00e9f\u00e9rences pour 75 m\u00b2 \u00e0 2.900 pour 300 m\u00b2.\u00a0 Toutes les unit\u00e9s de besoin sont couvertes, mais nous avons r\u00e9duit le non alimentaire au strict minimum \u00bb.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>A titre de comparaison, un magasin Leader Price de 800 m\u00b2 tourne autour de 3.500 r\u00e9f\u00e9rences. Pour le reste, le principe de base est le m\u00eame : un assortiment tr\u00e8s court compos\u00e9 \u00e0 80% de MDD, 10 % de marques nationales et 10% de premiers prix.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Sur les 240 magasins (60% int\u00e9gr\u00e9s et 40% franchis\u00e9s), 200 sont issus de la conversion d\u2019un magasin Petit Casino, et 40 d\u2019ouvertures.\u00a0 La proximit\u00e9 est d\u00e9sormais en phase de d\u00e9veloppement chez Casino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouveau concept d\u2019ultra-proximit\u00e9 C\u2019est gr\u00e2ce notamment au dynamisme de sa nouvelle enseigne de poche que Leader Price vient de d\u00e9passer le cap symbolique de 1.000 magasins. Depuis juillet 2014, des tests ont \u00e9t\u00e9 r\u00e9alis\u00e9s \u00e0 Paris, ensuite dans le reste de la France. Ce concept d\u2019ultra-proximit\u00e9 (moins de 300 m\u00b2) s\u2019est propag\u00e9 en 240 exemplaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leader Price Express ouvre 240 magasins en six mois - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/leader-price-express-ouvre-240-magasins-en-six-mois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leader Price Express ouvre 240 magasins en six mois - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nouveau concept d\u2019ultra-proximit\u00e9 C\u2019est gr\u00e2ce notamment au dynamisme de sa nouvelle enseigne de poche que Leader Price vient de d\u00e9passer le cap symbolique de 1.000 magasins. 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