{"id":79691,"date":"2023-06-16T16:50:08","date_gmt":"2023-06-16T14:50:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79691"},"modified":"2023-06-16T16:50:12","modified_gmt":"2023-06-16T14:50:12","slug":"la-chaine-de-magasins-de-velos-lucien-simplante-a-gand","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-chaine-de-magasins-de-velos-lucien-simplante-a-gand\/","title":{"rendered":"La cha\u00eene de magasins de v\u00e9los Lucien s&rsquo;implante \u00e0 Gand"},"content":{"rendered":"\n<p><strong>Lucien<\/strong>, la cha\u00eene de magasins de v\u00e9los du groupe de mobilit\u00e9 <strong>D&rsquo;Ieteren<\/strong>, acquiert deux magasins \u00e0 Gand et souhaite \u00e9galement s&rsquo;implanter \u00e0 Louvain et Malines. Les acquisitions devraient rapidement faire passer la part de march\u00e9 de 1 % \u00e0 10 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des acquisitions plus importantes<\/h2>\n\n\n\n<p>Lucien reprend \u00e0 nouveau deux magasins de v\u00e9los : Plum \u00e0 Gand et Remory-Van Heddeghem \u00e0 Wetteren. Il s&rsquo;agit des premi\u00e8res succursales de la cha\u00eene en dehors d&rsquo;Anvers et de Bruxelles. La cha\u00eene compte d\u00e9sormais 16 magasins. Une nouvelle expansion est pr\u00e9vue \u00e0 Gand, deux autres magasins \u00e0 Louvain devraient voir le jour avant la fin de l&rsquo;\u00e9t\u00e9, <a href=\"https:\/\/www.tijd.be\/ondernemen\/transport\/d-ieterens-lucien-koopt-gentse-fietswinkels\/10474771.html?\">puis ce sera au tour de Malines<\/a>, a d\u00e9clar\u00e9 le PDG Karl Lechat \u00e0 De Tijd.<\/p>\n\n\n\n<p>Il a \u00e9t\u00e9 charg\u00e9 d&rsquo;acc\u00e9l\u00e9rer la croissance de Lucien. Le d\u00e9taillant, qui a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 20 millions d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re, vise un chiffre d&rsquo;affaires d&rsquo;au moins 30 millions d&rsquo;euros cette ann\u00e9e et de 100 millions d&rsquo;euros d&rsquo;ici 2025. Des acquisitions plus importantes devraient permettre de r\u00e9aliser cette ambition : \u00ab&nbsp;Nous nous engageons avec des groupes plus importants. Nous d\u00e9tenons actuellement une part de march\u00e9 d&rsquo;environ 1 %. Ce serait bien de la porter \u00e0 10 %&nbsp;\u00bb, a d\u00e9clar\u00e9 M. Lechat. Le lancement d&rsquo;une formule de location \u00ab&nbsp;tout compris&nbsp;\u00bb devrait \u00e9galement contribuer \u00e0 la croissance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lucien, la cha\u00eene de magasins de v\u00e9los du groupe de mobilit\u00e9 D&rsquo;Ieteren, acquiert deux magasins \u00e0 Gand et souhaite \u00e9galement s&rsquo;implanter \u00e0 Louvain et Malines. Les acquisitions devraient rapidement faire passer la part de march\u00e9 de 1 % \u00e0 10 %. <\/p>\n","protected":false},"author":3,"featured_media":62340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[782],"people":[],"extra":[],"company":[357,358],"topic":[282],"region":[152],"class_list":["post-79691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","tag-bicyclettes","company-dieteren","company-lucien","topic-acquisition","region-gent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de magasins de v\u00e9los Lucien s&#039;implante \u00e0 Gand - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lucien, 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