{"id":79719,"date":"2023-06-19T10:25:47","date_gmt":"2023-06-19T08:25:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79719"},"modified":"2023-06-19T10:25:49","modified_gmt":"2023-06-19T08:25:49","slug":"aldi-et-lidl-moteurs-de-la-croissance-du-commerce-equitable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-et-lidl-moteurs-de-la-croissance-du-commerce-equitable\/","title":{"rendered":"Aldi et Lidl, moteurs de la croissance du commerce \u00e9quitable"},"content":{"rendered":"\n

Malgr\u00e9 une inflation \u00e9lev\u00e9e, les consommateurs ach\u00e8tent davantage de produits issus du commerce \u00e9quitable : les ventes de produits Fair Trade dans les supermarch\u00e9s belges ont augment\u00e9 de 20 % l’ann\u00e9e derni\u00e8re, en partie gr\u00e2ce \u00e0 l’engagement des hard discounters.<\/p>\n\n\n\n

Chocolat et bananes<\/h2>\n\n\n\n

En 2022, la valeur totale du march\u00e9 des produits \u00e9quitables vendus en Belgique s’\u00e9levait \u00e0 312 millions d’euros, soit une hausse de 20 % par rapport \u00e0 l’ann\u00e9e derni\u00e8re et de 41 % par rapport \u00e0 2019. Cela se traduit par plus de 4 millions d’euros de primes Fairtrade pour les coop\u00e9ratives agricoles, soit une hausse de 17,6 %. Ces chiffres sont tir\u00e9s du rapport annuel publi\u00e9 aujourd’hui par l’ONG Fairtrade Belgium.<\/p>\n\n\n\n

Le chocolat \u00e9quitable en particulier gagne en popularit\u00e9, la part de march\u00e9 du cacao \u00e9quitable passant de 4,6 % \u00e0 20,3 % entre 2018 et 2022. Les bananes \u00e9quitables ont \u00e9galement d\u00e9j\u00e0 une part de march\u00e9 de plus de 20 % dans le commerce de d\u00e9tail belge. Sur le march\u00e9 tr\u00e8s concurrentiel du caf\u00e9, la part du commerce \u00e9quitable est pass\u00e9e de 4,0 \u00e0 4,7 % au cours de la m\u00eame p\u00e9riode. Cette croissance est en grande partie due \u00e0 l’augmentation de la disponibilit\u00e9 des produits du commerce \u00e9quitable dans les supermarch\u00e9s. L’engagement important des hard discounters Aldi<\/strong> et Lidl <\/strong>est remarquable, puisqu’ils repr\u00e9sentent ensemble 36 % de la prime de commerce \u00e9quitable collect\u00e9e sur le march\u00e9 belge.<\/p>\n\n\n\n

Mettre la barre plus haut<\/h2>\n\n\n\n

\u00ab Nous constatons que Fairtrade devient de plus en plus mainstream et qu’il fait progressivement son entr\u00e9e dans les supermarch\u00e9s \u00bb, d\u00e9clare Philippe Weiler, directeur g\u00e9n\u00e9ral de Fairtrade Belgium, qui a lui-m\u00eame \u00e9t\u00e9 directeur du d\u00e9veloppement durable chez Lidl. \u00ab Les grandes surfaces n’ont pas toujours la capacit\u00e9 ni l’expertise n\u00e9cessaires pour mettre en place leur propre syst\u00e8me de contr\u00f4le pour chaque cha\u00eene de valeur \u00e0 haut risque. Fairtrade leur offre une solution solide qui place la barre tr\u00e8s haut afin que les questions sociales et environnementales soient abord\u00e9es et v\u00e9rifi\u00e9es de mani\u00e8re ind\u00e9pendante \u00bb<\/p>\n\n\n\n

Les marques sont \u00e9galement de plus en plus nombreuses \u00e0 choisir le commerce \u00e9quitable pour rendre leur portefeuille de produits durable de mani\u00e8re cr\u00e9dible et percutante, ajoute M. Weiler. En outre, les communes continuent de s’engager : il existe aujourd’hui 246 communes du commerce \u00e9quitable en Belgique.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 une inflation \u00e9lev\u00e9e, les consommateurs ach\u00e8tent davantage de produits issus du commerce \u00e9quitable : les ventes de produits Fair Trade dans les supermarch\u00e9s belges ont augment\u00e9 de 20 % l’ann\u00e9e derni\u00e8re, en partie gr\u00e2ce \u00e0 l’engagement des hard discounters. <\/p>\n","protected":false},"author":3,"featured_media":79717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203,634,204],"topic":[266],"region":[226],"class_list":["post-79719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","company-fairtrade-belgium","company-lidl","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"\nAldi et Lidl, moteurs de la 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