{"id":79796,"date":"2023-06-19T16:14:21","date_gmt":"2023-06-19T14:14:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79796"},"modified":"2023-06-20T10:00:40","modified_gmt":"2023-06-20T08:00:40","slug":"ikea-retire-daim-et-dautres-friandises-de-mondelez-de-son-assortiment","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ikea-retire-daim-et-dautres-friandises-de-mondelez-de-son-assortiment\/","title":{"rendered":"Ikea retire les friandises de Mondelez de son assortiment"},"content":{"rendered":"\n<p>(<em>mis \u00e0 jour<\/em>) Bient\u00f4t, il n&rsquo;y aura plus de Daim chez <strong>Ikea<\/strong>. La cha\u00eene d&rsquo;ameublement retire tous les produits <strong>Mondelez <\/strong>de sa gamme. Le fabricant de biscuits subit la pression parce qu&rsquo;il continue d&rsquo;op\u00e9rer en Russie, mais ce ne serait pas la raison&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guerre ou marque propre ?<\/h2>\n\n\n\n<p>Ikea retire progressivement tous les produits Mondelez de ses magasins, a confirm\u00e9 Mattias Hennius, porte-parole d&rsquo;Ikea Su\u00e8de, au journal su\u00e9dois G\u00f6teborgs-Posten. Les stocks existants seront encore vendus, mais <a href=\"https:\/\/www.gp.se\/ekonomi\/ikea-fasar-ut-mondelez-produkter-fr%C3%A5n-varuhusen-1.102579174\" target=\"_blank\" rel=\"noreferrer noopener\">aucun nouveau produit ne sera achet\u00e9<\/a>. Les tablettes de chocolat Daim sont toutefois un best-seller chez Ikea, qui propose \u00e9galement le chocolat Marabou de Mondelez, entre autres.<\/p>\n\n\n\n<p>En Su\u00e8de notamment, de plus en plus d&rsquo;entreprises, d&rsquo;organisations et m\u00eame d&rsquo;organismes gouvernementaux bannissent les produits du g\u00e9ant de la confiserie Mondelez depuis que l&rsquo;on sait que <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lukraine-designe-mondelez-et-metro-comme-parrains-de-guerre\/\" target=\"_blank\" rel=\"noreferrer noopener\">le fabricant continue d&rsquo;op\u00e9rer en Russie<\/a>. Toutefois, la d\u00e9cision d&rsquo;Ikea serait \u00ab principalement \u00bb li\u00e9e \u00e0 son ambition \u00e0 long terme de proposer le plus grand nombre possible de produits de la marque Ikea dans sa gamme.<\/p>\n\n\n\n<p>\u00ab Depuis plusieurs ann\u00e9es, nous nous sommes concentr\u00e9s sur les produits de confiserie portant le label Ikea et avons continu\u00e9 \u00e0 d\u00e9velopper nos propres produits de chocolat et de confiserie, \u00bb a d\u00e9clar\u00e9 Hennius. Ainsi, \u00e0 l&rsquo;\u00e9tranger \u00e9galement, tous les friandises provenant d&rsquo;autres fournisseurs, tels que Mondelez, disparaissent progressivement des rayons, confirme Jurriaan Zuiderhoek, porte-parole d&rsquo;Ikea aux Pays-Bas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea retire les produits Mondelez de sa gamme, car Ikea ambitionne de proposer le plus grand nombre possible de produits de sa marque propre.<\/p>\n","protected":false},"author":5,"featured_media":79786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[211,251],"topic":[242],"region":[],"class_list":["post-79796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ikea","company-mondelez","topic-chaine-dapprovisionnement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea retire les friandises de Mondelez de son assortiment - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea retire les produits Mondelez de sa gamme, car Ikea ambitionne de proposer le plus grand nombre possible de produits de sa marque 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