{"id":7983,"date":"2015-01-15T12:55:55","date_gmt":"2015-01-15T12:55:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/apres-un-bon-4eme-trimestre-albert-heijn-change-de-directeur\/"},"modified":"2015-01-15T12:55:55","modified_gmt":"2015-01-15T12:55:55","slug":"apres-un-bon-4eme-trimestre-albert-heijn-change-de-directeur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/apres-un-bon-4eme-trimestre-albert-heijn-change-de-directeur\/","title":{"rendered":"Apr\u00e8s un bon 4\u00e8me trimestre Albert Heijn change de directeur"},"content":{"rendered":"

Albert Heijn n\u2019est plus la brebis galeuse<\/h2>\n

Bien que les faibles performances d\u2019Albert Heijn ne datent pas d\u2019hier, l\u2019annonce ce matin du d\u00e9part de Sander van der Laan a n\u00e9anmoins suscit\u00e9 la surprise. Vu l\u2019\u00e9volution positive du chiffre d\u2019affaires d\u2019Ahold Pays-Bas<\/a> au quatri\u00e8me trimestre \u2013 avec une croissance du CA comparable de 2,2% et l\u2019expansion du r\u00e9seau de magasins d\u2019Albert Heijn aux Pays-Bas et en Belgique \u2013 il ne s\u2019agit probablement pas d\u2019une d\u00e9cision h\u00e2tive.<\/p>\n

En novembre dernier, lors de la pr\u00e9sentation des chiffres du troisi\u00e8me trimestre, Albert Heijn \u00e9tait encore la brebis galeuse. \u00ab Le chiffre d\u2019affaires comparable a r\u00e9gress\u00e9 de 1,1%, et ce principalement suite aux moindres ventes dans les supermarch\u00e9s n\u00e9erlandais d\u2019Albert Heijn \u00bb, indiquait Ahold \u00e0 l\u2019\u00e9poque. Aujourd\u2019hui\u00a0 Ahold\u00a0 a de quoi se r\u00e9jouir car au quatri\u00e8me trimestre Albert Heijn a augment\u00e9 sa part de march\u00e9 et les chiffres de ventes sont en hausse. Le chiffre d\u2019affaires net a progress\u00e9 de 4,5% par rapport au quatri\u00e8me trimestre 2013.<\/p>\n

Visiblement les clients ont retrouv\u00e9 le chemin vers Albert Heijn durant ce quatri\u00e8me trimestre, et certainement durant la p\u00e9riode de No\u00ebl et Nouvel An, souligne Ahold. Les bonnes performances en ligne constituent un autre signal positif : tant Albert Heijn Online que bol.com affichent d\u2019excellents r\u00e9sultats.<\/p>\n

\u00a0<\/p>\n

Kolk doit donner un nouvel \u00e9lan \u00e0 Albert Heijn<\/h2>\n

A pr\u00e9sent le d\u00e9fi pour Albert Heijn consistera \u00e0 continuer d\u2019attirer les clients en magasin, m\u00eame en dehors des jours de f\u00eates. La \u00e9ni\u00e8me \u2018Hamstercampagne\u2019, qui traditionnellement d\u00e9marre en janvier, n\u2019y suffira pas, il faudra un changement de strat\u00e9gie fondamental.<\/p>\n

Un s\u00e9rieux challenge pour Wouter Kolk, qui \u00e0 partir du 1er f\u00e9vrier prendra les commandes d\u2019Albert Heijn<\/a>. Entre 1991 et 2007 Kolk avait d\u00e9j\u00e0\u00a0 occup\u00e9 diverses fonctions chez Ahold, tant \u00e0 l\u2019\u00e9tranger que chez Albert Heijn, Gall & Gall et Etos.<\/p>\n

En 2007 il quitte sa fonction de general manager d\u2019Etos, pour rejoindre WE Fashion en tant que CEO. Il y restera six ans avant de revenir chez Ahold en 2013 en tant qu\u2019Executive Vice President Specialty Stores & New Markets ; un poste ax\u00e9 sur les nouvelles possibilit\u00e9s et stimulants, dont Albert Heijn notamment aurait grand besoin.<\/p>\n

\n
Chiffre d\u2019affaires comparable annuel toujours dans le rouge<\/h2>\n

L\u2019\u00e9volution positive d\u2019Ahold Pays-Bas durant le quatri\u00e8me trimestre a son influence sur le r\u00e9sultat annuel. Avec une croissance du chiffre d\u2019affaires comparable de 2,2% au quatri\u00e8me trimestre, Ahold Pay-Bas fait nettement mieux qu\u2019au quatri\u00e8me trimestre 2013, lorsque le chiffre d\u2019affaires comparable du groupe chutait de 1%. Sur l\u2019ensemble de l\u2019ann\u00e9e 2014 le chiffre d\u2019affaires net d\u2019Ahold Pays-Bas est en hausse de 1,8%, mais \u00e0 donn\u00e9es comparables le chiffre d\u2019affaires est l\u00e9g\u00e8rement dans le rouge, avec -0,5%.<\/p>\n

La pression reste importante aux USA surtout : au quatri\u00e8me trimestre le chiffre d\u2019affaires comparable y a progress\u00e9 d\u2019un timide 0,3%, mais sur l\u2019ensemble de l\u2019ann\u00e9e 2014 le chiffre d\u2019affaires affiche un statu quo, voire une l\u00e9g\u00e8re baisse (-0,1%). Sur le march\u00e9 am\u00e9ricain tr\u00e8s concurrentiel, Ahold USA r\u00e9investi les \u00e9conomies r\u00e9alis\u00e9es via le programme \u2018simplicity\u2019 dans l\u2019am\u00e9lioration du rayon frais, l\u2019augmentation du nombre de marques maison et la r\u00e9duction des prix.<\/p>\n

\n
Marge : stable aux USA, en l\u00e9g\u00e8re baisse aux Pays-Bas<\/h2>\n

Etant donn\u00e9 que les \u00e9conomies de co\u00fbts ont un effet compensatoire sur les investissements, Ahold USA pr\u00e9voit pour le quatri\u00e8me trimestre une marge op\u00e9rationnelle plus ou moins similaire \u00e0 celle du troisi\u00e8me trimestre (3,8%).<\/p>\n

Ahold Pays-Bas par contre s\u2019attend \u00e0 une baisse de la marge op\u00e9rationnelle pour le quatri\u00e8me trimestre. Ahold publiera l\u2019enti\u00e8ret\u00e9 de ses r\u00e9sultats et son rapport annuel de 2014 le 26 f\u00e9vrier. \u00ab Du fait d\u2019une activit\u00e9 promotionnelle accrue, nous pr\u00e9voyons une l\u00e9g\u00e8re baisse de la marge op\u00e9rationnelle sous-jacente pour le quatri\u00e8me trimestre aux Pays-Bas \u00bb, commente Ahold dans un communiqu\u00e9 de presse.<\/p>\n

Au troisi\u00e8me trimestre 2014 la marge op\u00e9rationnelle s\u2019\u00e9levait \u00e0 4,9%, soit une baisse de 0,4 point de pourcent par rapport au troisi\u00e8me trimestre 2013. Un recul qu\u2019Ahold en novembre 2014 attribuait \u00e0 la baisse du chiffre d\u2019affaires comparable d\u2019Albert Heijn.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Albert Heijn n\u2019est plus la brebis galeuse Bien que les faibles performances d\u2019Albert Heijn ne datent pas d\u2019hier, l\u2019annonce ce matin du d\u00e9part de Sander van der Laan a n\u00e9anmoins suscit\u00e9 la surprise. Vu l\u2019\u00e9volution positive du chiffre d\u2019affaires d\u2019Ahold Pays-Bas au quatri\u00e8me trimestre \u2013 avec une croissance du CA comparable de 2,2% et l\u2019expansion […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nApr\u00e8s un bon 4\u00e8me trimestre Albert Heijn change de directeur - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/apres-un-bon-4eme-trimestre-albert-heijn-change-de-directeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apr\u00e8s un bon 4\u00e8me trimestre Albert Heijn change de directeur - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Albert Heijn n\u2019est plus la brebis galeuse Bien que les faibles performances d\u2019Albert Heijn ne datent pas d\u2019hier, l\u2019annonce ce matin du d\u00e9part de Sander van der Laan a n\u00e9anmoins suscit\u00e9 la surprise. 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