{"id":79873,"date":"2023-06-20T16:29:10","date_gmt":"2023-06-20T14:29:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79873"},"modified":"2023-06-20T16:29:13","modified_gmt":"2023-06-20T14:29:13","slug":"le-supermarche-en-ligne-neerlandais-picnic-debarque-a-berlin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-neerlandais-picnic-debarque-a-berlin\/","title":{"rendered":"Le supermarch\u00e9 en ligne n\u00e9erlandais Picnic d\u00e9barque \u00e0 Berlin"},"content":{"rendered":"\n<p><strong>Picnic<\/strong>, le supermarch\u00e9 en ligne n\u00e9erlandais, s&rsquo;est install\u00e9 \u00e0 Berlin. Dans 15 quartiers de la capitale allemande, les clients peuvent d\u00e9sormais commander leurs courses aupr\u00e8s du service de livraison.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une liste d&rsquo;attente de 35 000 foyers<\/h2>\n\n\n\n<p>Lundi, Picnic a \u00e9t\u00e9 lanc\u00e9 \u00e0 Berlin. Le supermarch\u00e9 en ligne n&rsquo;est pas encore pr\u00e9sent dans toute la ville, mais d\u00e9j\u00e0 dans 15 quartiers. Avant m\u00eame le lancement, quelque 35 000 m\u00e9nages se seraient inscrits sur la liste d&rsquo;attente, indique l&rsquo;entreprise au Lebensmittel Zeitung.<\/p>\n\n\n\n<p>D&rsquo;ici la fin de l&rsquo;\u00e9t\u00e9, Picnic pr\u00e9voit un d\u00e9ploiement plus large, avec les municipalit\u00e9s p\u00e9riph\u00e9riques de Berlin en ligne de mire. Dans la r\u00e9gion m\u00e9tropolitaine, le supermarch\u00e9 en ligne n\u00e9erlandais compte sur un potentiel de 2,5 millions de m\u00e9nages, ce qui repr\u00e9sente la zone de chalandise de quelque 50 \u00e0 60 supermarch\u00e9s.<\/p>\n\n\n\n<p>L&rsquo;Allemagne est une zone de croissance importante pour Picnic, puisque le groupe allemand de supermarch\u00e9s Edeka en est l&rsquo;un des principaux actionnaires. Cette ann\u00e9e, la soci\u00e9t\u00e9 de livraison de produits d&rsquo;\u00e9picerie a pour objectif d&rsquo;ouvrir 25 centres de distribution suppl\u00e9mentaires dans ce pays et d&rsquo;atteindre un chiffre d&rsquo;affaires de 400 millions d&rsquo;euros, soit quatre \u00e0 six millions de m\u00e9nages allemands. En avril, la soci\u00e9t\u00e9 s&rsquo;est \u00e9galement implant\u00e9e \u00e0 Hambourg. La zone de livraison y a d\u00e9j\u00e0 tripl\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picnic, le supermarch\u00e9 en ligne n\u00e9erlandais, s&rsquo;est install\u00e9 \u00e0 Berlin. Dans 15 quartiers de la capitale, les clients peuvent d\u00e9sormais y commander.<\/p>\n","protected":false},"author":5,"featured_media":26001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[545],"topic":[198,276],"region":[470],"class_list":["post-79873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-picnic","topic-e-commerce","topic-expansion","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le supermarch\u00e9 en ligne n\u00e9erlandais Picnic d\u00e9barque \u00e0 Berlin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Picnic, le supermarch\u00e9 en ligne n\u00e9erlandais, s&#039;est install\u00e9 \u00e0 Berlin. 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