{"id":7988,"date":"2015-01-15T15:24:29","date_gmt":"2015-01-15T15:24:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/chris-van-wettere-nomme-comme-directeur-general-de-colruyt\/"},"modified":"2015-01-15T15:24:29","modified_gmt":"2015-01-15T15:24:29","slug":"chris-van-wettere-nomme-comme-directeur-general-de-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/chris-van-wettere-nomme-comme-directeur-general-de-colruyt\/","title":{"rendered":"Chris Van Wettere nomm\u00e9 comme directeur g\u00e9n\u00e9ral de Colruyt"},"content":{"rendered":"<h2>La satisfaction du client comme priorit\u00e9 absolue<\/h2>\n<p>Chris Van Wettere (54 ans), actuellement directeur g\u00e9n\u00e9ral des enseignes OKay, OKay Compact et Bio-Planet, deviendra donc <a href=\"http:\/\/www.colruytgroup.be\/fr\/quoi-de-neuf\/chris-van-wettere-nomm%C3%A9-directeur-g%C3%A9n%C3%A9ral-de-l%E2%80%99enseigne-colruyt\" target=\"_blank\" rel=\"noopener\">le nouveau patron de la cha\u00eene Colruyt<\/a>. Il y occupera \u00e9galement la fonction de directeur du marketing \u00e0 titre temporaire.<\/p>\n<p>Van Wettere est actif depuis plus de 30 ans au sein de Colruyt Group, dont les 10 premi\u00e8res ann\u00e9es dans la vente chez Colruyt. Ces 12 derni\u00e8res ann\u00e9es, en tant que directeur d\u2019OKay, il a contribu\u00e9 \u00e0 l\u2019expansion spectaculaire de cette enseigne de proximit\u00e9, qui est pass\u00e9e de 13 magasins en 2003 \u00e0 107 aujourd\u2019hui.<\/p>\n<p>Pour Van Wettere la \u2018satisfaction du client\u2019 est une priorit\u00e9 absolue. La conviction qu\u2019un retailer doit avant tout veiller \u00e0 ce que ses clients soient satisfaits lui a \u00e9t\u00e9 inculqu\u00e9e par un autre v\u00e9t\u00e9ran de chez Colruyt, Jean-Pierre Roelands : \u00ab C\u2019est comme les joueurs de football qui veulent \u00e0 tout prix gagner un match \u00bb, souligne Chris Van Wettere.<\/p>\n<p>\u00ab Si les joueurs regardent en permanence le tableau des scores, ils ne s\u2019occupent pas de jouer au football. Cette vision \u00e9troite est \u00e9galement n\u00e9faste dans le retail. Mais celui qui fait de la satisfaction des clients sa priorit\u00e9 num\u00e9ro un, sera r\u00e9compens\u00e9 par de bons r\u00e9sultats. Voil\u00e0 le chemin vers un succ\u00e8s durable. \u00bb<\/p>\n<h2>\n<br \/>Jeu de chaises musicales chez Colruyt<\/h2>\n<p>Chris Van Wettere c\u00e8dera sa fonction de directeur g\u00e9n\u00e9ral d\u2019OKay et OKay Compact \u00e0 Fabrice Gobbato (42 ans), actuellement directeur des ventes et du marketing chez OKay. Gobbato travaille pour Colruyt Group depuis 7 ans et a particip\u00e9 \u00e0 l\u2019expansion acc\u00e9l\u00e9r\u00e9e d\u2019OKay.<\/p>\n<p><a href=\"fr\/f-belgique\/bgq-alimentation\/item\/17430-luc-rogge-directeur-g%C3%A9n%C3%A9ral-de-colruyt-fait-ses-adieux\" target=\"_blank\" rel=\"noopener\">Depuis le d\u00e9part d\u00e9but 2014 de Luc Rogge <\/a>en tant que directeur g\u00e9n\u00e9ral de la cha\u00eene Colruyt, Frans Colruyt avait repris temporairement sa fonction. A pr\u00e9sent cette interm\u00e8de prend donc fin avec la nomination de Chris Van Wettere. D\u00e9sormais Frans Colruyt se concentrera enti\u00e8rement sur son r\u00f4le de COO Retail et se chargera donc de la gestion les diff\u00e9rentes formules retail de Colruyt Group. Jef Colruyt\u00a0 pour sa part reste CEO de Colruyt Group.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La satisfaction du client comme priorit\u00e9 absolue Chris Van Wettere (54 ans), actuellement directeur g\u00e9n\u00e9ral des enseignes OKay, OKay Compact et Bio-Planet, deviendra donc le nouveau patron de la cha\u00eene Colruyt. Il y occupera \u00e9galement la fonction de directeur du marketing \u00e0 titre temporaire. Van Wettere est actif depuis plus de 30 ans au sein [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chris Van Wettere nomm\u00e9 comme directeur g\u00e9n\u00e9ral de Colruyt - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/chris-van-wettere-nomme-comme-directeur-general-de-colruyt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chris Van Wettere nomm\u00e9 comme directeur g\u00e9n\u00e9ral de Colruyt - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La satisfaction du client comme priorit\u00e9 absolue Chris Van Wettere (54 ans), actuellement directeur g\u00e9n\u00e9ral des enseignes OKay, OKay Compact et Bio-Planet, deviendra donc le nouveau patron de la cha\u00eene Colruyt. 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