{"id":79924,"date":"2023-06-21T12:17:37","date_gmt":"2023-06-21T10:17:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79924"},"modified":"2023-06-21T12:17:41","modified_gmt":"2023-06-21T10:17:41","slug":"farm-transforme-les-magasins-wallons-de-biostory","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/farm-transforme-les-magasins-wallons-de-biostory\/","title":{"rendered":"F\u00e4rm transforme les magasins wallons de Biostory"},"content":{"rendered":"\n<p>Les cinq magasins <strong>Biostory <\/strong>du Brabant wallon et le magasin <strong>Origin&rsquo;O <\/strong>d&rsquo;Overijse rouvrent leurs portes sous l&rsquo;enseigne <strong>F\u00e4rm<\/strong>. La cha\u00eene de magasins bio a repris les succursales l&rsquo;ann\u00e9e derni\u00e8re et vient de les convertir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle marque<\/h2>\n\n\n\n<p>D&rsquo;ici la fin du mois de juin, F\u00e4rm comptera six magasins suppl\u00e9mentaires. Du moins visiblement, car les magasins Biostory du Brabant wallon et la succursale Origin&rsquo;O d&rsquo;Overijse seront d\u00e9sormais reconnaissables au logo F\u00e4rm. Sur le papier, cependant, la cha\u00eene biologique poss\u00e8de d\u00e9j\u00e0 les magasins depuis mars 2022.<\/p>\n\n\n\n<p>Outre un nouveau concept de magasin, d&rsquo;autres choses changeront apr\u00e8s la transformation. Ainsi, la conversion s&rsquo;accompagnera d&rsquo;un doublement de l&rsquo;offre de produits en vrac, d&rsquo;un renforcement de l&rsquo;offre de fruits et l\u00e9gumes belges et d&rsquo;une \u00ab&nbsp;application stricte des r\u00e8gles de la charte des produits F\u00e4rm&nbsp;\u00bb.<\/p>\n\n\n\n<p>Cette derni\u00e8re pr\u00e9voit notamment une d\u00e9fense de vendre des produits provenant de multinationales cot\u00e9es en bourse, de ne proposer que du caf\u00e9 et du chocolat issus du commerce \u00e9quitable et de ne plus proposer de bouteilles d&rsquo;eau en plastique. \u00ab&nbsp;Nous voulons proposer une alimentation saine, durable et de qualit\u00e9, accessible au plus grand nombre. Cela passe par des engagements clairs, soutenus par une promesse de marque,&nbsp;\u00bb explique Alexis Descampe, cofondateur de F\u00e4rm.<\/p>\n\n\n\n<p>En mars 2022, F\u00e4rm a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ekoplaza-reprend-la-chaine-de-magasins-bio-farm\/\" target=\"_blank\" rel=\"noreferrer noopener\">fusionn\u00e9 avec le groupe familial belgo-n\u00e9erlandais<\/a> Biotope, connu pour ses magasins Ekoplaza et Origin&rsquo;O. Les deux entreprises proposent des produits biologiques, mais aussi des produits de qualit\u00e9. Les deux entreprises offrent des produits biologiques, mais souhaitent \u00e9galement ajouter d&rsquo;autres engagements en mati\u00e8re de d\u00e9veloppement durable et visent \u00e0 r\u00e9duire la diff\u00e9rence de prix entre les produits biologiques et non biologiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les cinq magasins Biostory du Brabant wallon et le magasin Origin&rsquo;O d&rsquo;Overijse rouvrent leurs portes sous l&rsquo;enseigne F\u00e4rm.<\/p>\n","protected":false},"author":5,"featured_media":43719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[452,1071],"topic":[282,310],"region":[226],"class_list":["post-79924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ekoplaza","company-farm","topic-acquisition","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>F\u00e4rm transforme les magasins wallons de Biostory - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les cinq magasins Biostory du Brabant wallon et le magasin Origin&#039;O d&#039;Overijse rouvrent 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