{"id":79989,"date":"2023-06-22T09:53:13","date_gmt":"2023-06-22T07:53:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79989"},"modified":"2023-06-22T09:54:09","modified_gmt":"2023-06-22T07:54:09","slug":"standaard-boekhandel-ouvre-un-sous-sol-dexperience-pour-la-generation-booktok","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/standaard-boekhandel-ouvre-un-sous-sol-dexperience-pour-la-generation-booktok\/","title":{"rendered":"Standaard Boekhandel ouvre un sous-sol d&rsquo;exp\u00e9rience pour la g\u00e9n\u00e9ration #BookTok"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"750\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79981\" data-id=\"79981\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4-1024x750.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4-1024x750.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4-300x220.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4-768x562.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79979\" data-id=\"79979\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5.jpg 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79987\" data-id=\"79987\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-1024x678.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-1024x678.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1.jpg 1445w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79985\" data-id=\"79985\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-1024x682.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-1024x682.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-768x511.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79983\" data-id=\"79983\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-1024x671.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-1024x671.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-768x504.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3.jpg 1452w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"952\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79975\" data-id=\"79975\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-7.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-7.jpg 773w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-7-244x300.jpg 244w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-7-768x946.jpg 768w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"831\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79977\" data-id=\"79977\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-6.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-6.jpg 635w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-6-229x300.jpg 229w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>A Louvain, la succursale de <strong>Standaard Boekhandel<\/strong> s&rsquo;agrandit avec un espace de lecture et d&rsquo;exp\u00e9rience pour les jeunes rats de biblioth\u00e8que, sous le nom de #YA-Underground. Le magasin devient ainsi la plus grande librairie du pays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lieu de rencontre<\/h2>\n\n\n\n<p>Les jeunes adultes &#8211; la g\u00e9n\u00e9ration des 15-25 ans, \u00e9galement connue sous le nom de Young Adults ou Gen Z &#8211; retrouvent le chemin de la lecture. Le hashtag populaire #BookTok sur TikTok n&rsquo;y est pas \u00e9tranger. Standaard Boekhandel mise depuis un certain temps d\u00e9j\u00e0 sur l&rsquo;augmentation des habitudes de lecture de cette g\u00e9n\u00e9ration, avec des \u00e9v\u00e9nements Young Adult dans ses magasins et une journ\u00e9e YA r\u00e9ussie \u00e0 la biblioth\u00e8que De Krook de Gand cette ann\u00e9e. Aujourd&rsquo;hui, la cha\u00eene de librairies franchit une nouvelle \u00e9tape avec l&rsquo;ouverture de #YA-Underground, un espace de lecture et d&rsquo;exp\u00e9rience situ\u00e9 au sous-sol du magasin de Louvain, sur la place Rector de Somer.<\/p>\n\n\n\n<p>Cet espace devrait devenir le lieu de pr\u00e9dilection des jeunes rats de biblioth\u00e8que, un endroit o\u00f9 les jeunes peuvent lire ensemble, faire tourner des vinyles, se d\u00e9tendre, rencontrer leurs auteurs pr\u00e9f\u00e9r\u00e9s et suivre des ateliers cr\u00e9atifs. Le cabinet d&rsquo;architectes anversois PUUR et le sp\u00e9cialiste du design Retail &amp; Offices ont con\u00e7u un espace cosy avec une touche vintage, o\u00f9 les livres sont pr\u00e9sent\u00e9s sur des palettes en bois. Des fauteuils confortables contribuent \u00e0 l&rsquo;atmosph\u00e8re familiale, avec des d\u00e9tails amusants tels que des plantes d&rsquo;int\u00e9rieur, des boules disco, des lampes de lecture sur pied&#8230;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des chiffres de vente en hausse<\/h2>\n\n\n\n<p>\u00ab&nbsp;Les jeunes ont toujours \u00e9t\u00e9 un groupe cible plus difficile \u00e0 sensibiliser \u00e0 la lecture&nbsp;\u00bb, explique Carl Lenaerts, PDG de Standaard Boekhandel. \u00ab&nbsp;Les chiffres de vente en hausse dans nos librairies montrent que TikTok a \u00e9galement un impact sur le comportement et la motivation des jeunes \u00e0 l&rsquo;\u00e9gard de la lecture. En tant que Standard Boekhandel, nous ne voulons pas seulement offrir aux jeunes une s\u00e9lection vari\u00e9e, avec #YA-Underground nous voulons cr\u00e9er un lieu hors ligne o\u00f9 les jeunes peuvent litt\u00e9ralement s&rsquo;asseoir parmi les livres. Ou pourquoi pas, enregistrer un #BookTok&nbsp;\u00bb.<\/p>\n\n\n\n<p>L&rsquo;ouverture de l&rsquo;espace #YA-Underground de 250 m\u00b2 porte d\u00e9sormais la surface commerciale totale du magasin de Louvain \u00e0 1 250 m\u00b2, ce qui en fait la plus grande librairie du pays, selon le d\u00e9taillant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Louvain, la succursale de Standaard Boekhandel s&rsquo;agrandit avec un espace de lecture et d&rsquo;exp\u00e9rience pour les jeunes rats de biblioth\u00e8que, sous le nom de #YA-Underground. Le magasin devient ainsi la plus grande librairie du pays. <\/p>\n","protected":false},"author":3,"featured_media":79981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[673],"topic":[340],"region":[226],"class_list":["post-79989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-standaard-boekhandel","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Standaard Boekhandel ouvre un sous-sol d&#039;exp\u00e9rience pour la g\u00e9n\u00e9ration #BookTok - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A Louvain, la 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