{"id":80083,"date":"2023-06-22T14:46:11","date_gmt":"2023-06-22T12:46:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=80083"},"modified":"2023-06-22T14:47:07","modified_gmt":"2023-06-22T12:47:07","slug":"de-nouveaux-blocages-chez-delhaize","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/de-nouveaux-blocages-chez-delhaize\/","title":{"rendered":"De nouveaux blocages chez Delhaize"},"content":{"rendered":"\n<p>Le conflit social chez <strong>Delhaize<\/strong> reprend (un peu) de l&rsquo;ampleur maintenant que les syndicats ont r\u00e9ussi \u00e0 faire lever l&rsquo;interdiction des blocages \u00e0 plusieurs endroits. Entre-temps, le d\u00e9taillant est en pourparlers avec des acheteurs potentiels et redouble ses efforts en mati\u00e8re de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entretiens en cours<\/h2>\n\n\n\n<p>Ces derniers jours, des gr\u00e8ves ont \u00e0 nouveau eu lieu dans plusieurs supermarch\u00e9s Delhaize, en particulier \u00e0 Bruxelles et en Wallonie. Mercredi, deux magasins sont rest\u00e9s ferm\u00e9s, \u00e0 Genval, dans le Brabant wallon, et \u00e0 Fragn\u00e9e, dans la province de Li\u00e8ge. Jeudi, des militants ont bloqu\u00e9 des supermarch\u00e9s \u00e0 Li\u00e8ge et \u00e0 Anvers. Le magasin de Li\u00e8ge a rouvert apr\u00e8s l&rsquo;intervention d&rsquo;un huissier, mais \u00e0 Anvers, il n&rsquo;a pu que faire un constat : en effet, l&rsquo;interdiction des blocages n&rsquo;y est plus d&rsquo;application depuis que les syndicats ont r\u00e9ussi \u00e0 porter l&rsquo;affaire devant les tribunaux. Cette interdiction est toujours d&rsquo;application \u00e0 Bruxelles, dans le Hainaut, dans le Brabant wallon et \u00e0 Li\u00e8ge.<\/p>\n\n\n\n<p>O\u00f9 en est Delhaize dans son projet de franchiser 128 magasins ? \u00ab\u00a0Nous organisons actuellement<a href=\"https:\/\/www.lalibre.be\/economie\/entreprises-startup\/2023\/06\/21\/le-feu-continue-a-couver-chez-delhaize-qui-souffre-encore-sur-le-plan-commercial-FFHTQA6YJREBLM2HNKDQURYGWI\/\"> des entretiens d&#8217;embauche avec tous les candidats<\/a> \u00bb, a d\u00e9clar\u00e9 Karima Ghozzi, porte-parole, \u00e0 La Libre. \u00ab\u00a0Nous avons un \u00e0 plusieurs candidats pour chaque magasin et il est important pour nous de trouver le candidat id\u00e9al. Pour l&rsquo;instant, il n&rsquo;y a donc pas de contrat sign\u00e9\u00a0\u00bb. La p\u00e9riode de pr\u00e9avis de la convention collective actuelle court encore jusqu&rsquo;\u00e0 la mi-ao\u00fbt. Ce n&rsquo;est qu&rsquo;\u00e0 ce moment-l\u00e0 que le d\u00e9taillant pourra proc\u00e9der \u00e0 la vente des magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance de la livraison \u00e0 domicile<\/h2>\n\n\n\n<p>Entre-temps, il est difficile de quantifier l&rsquo;ampleur du pr\u00e9judice commercial subi par Delhaize en raison du conflit social en cours. Le d\u00e9taillant d\u00e9ploie des efforts consid\u00e9rables pour attirer \u00e0 nouveau les clients, maintenant que tous les magasins sont \u00e0 nouveau ouverts. Par exemple, une grande campagne d&rsquo;\u00e9pargne sur les Minions est en cours, il y a de nombreuses promotions 1+1 gratuites, des campagnes \u00e0 la t\u00e9l\u00e9vision, dans la presse et sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>\u00ab&nbsp;Les campagnes de livraison gratuite et de r\u00e9duction de 5 euros ont eu un impact positif sur la fid\u00e9lisation des clients et leur retour chez nous&nbsp;\u00bb, a d\u00e9clar\u00e9 Karima Ghozzi. De nombreux clients qui utilisaient auparavant le service de collecte ont depuis opt\u00e9 pour la livraison \u00e0 domicile. Certains clients sont pass\u00e9s d&rsquo;une succursale int\u00e9gr\u00e9e \u00e0 un magasin franchis\u00e9. Certains clients ne viennent plus par solidarit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le conflit social chez Delhaize reprend (un peu) de l&rsquo;ampleur maintenant que les syndicats ont r\u00e9ussi \u00e0 faire lever l&rsquo;interdiction des blocages \u00e0 plusieurs endroits. Entre-temps, le d\u00e9taillant est en pourparlers avec des acheteurs potentiels et redouble ses efforts en mati\u00e8re de marketing. <\/p>\n","protected":false},"author":3,"featured_media":74094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[984],"region":[],"class_list":["post-80083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-greve"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De nouveaux blocages chez Delhaize - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le conflit social chez Delhaize reprend (un peu) de l&#039;ampleur 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