{"id":80131,"date":"2023-06-23T12:14:55","date_gmt":"2023-06-23T10:14:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=80131"},"modified":"2023-06-23T12:14:59","modified_gmt":"2023-06-23T10:14:59","slug":"oil-vinegar-sassocie-a-son-concurrent-francais-oliviers-co","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/oil-vinegar-sassocie-a-son-concurrent-francais-oliviers-co\/","title":{"rendered":"Oil &#038; Vinegar s&rsquo;associe \u00e0 son concurrent fran\u00e7ais Oliviers &#038; Co"},"content":{"rendered":"\n<p><strong>Oil &amp; Vinegar<\/strong> conclut un partenariat strat\u00e9gique avec <strong>Oliviers &amp; Co<\/strong>. Le concurrent fran\u00e7ais prend \u00e9galement une participation minoritaire dans Oil &amp; Vinegar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus de 140 magasins<\/h2>\n\n\n\n<p>Ensemble, nous sommes plus forts, pensent Oil &amp; Vinegar et Oliviers &amp; Co. Ces deux entreprises vendent des produits alimentaires et des accessoires m\u00e9diterran\u00e9ens et disposent d&rsquo;un vaste r\u00e9seau international de magasins. Aujourd&rsquo;hui, Oil &amp; Vinegar est pr\u00e9sent dans huit pays avec 90 magasins, en franchise ou en propre, tandis qu&rsquo;Oliviers &amp; Co compte 51 magasins dans des pays tels que la France, la Scandinavie et Ta\u00efwan. Outre les magasins, l&rsquo;entreprise fran\u00e7aise vend \u00e9galement \u00e0 un r\u00e9seau de 150 revendeurs dans 13 pays diff\u00e9rents.<\/p>\n\n\n\n<p>\u00ab&nbsp;Un simple coup d&rsquo;\u0153il \u00e0 la r\u00e9partition g\u00e9ographique des deux cha\u00eenes de magasins suffit pour constater la forte compl\u00e9mentarit\u00e9 des r\u00e9seaux,&nbsp;\u00bb expliquent les deux soci\u00e9t\u00e9s. Pourtant, les chevauchements sont tr\u00e8s limit\u00e9s (y compris aux \u00c9tats-Unis) et il s&rsquo;agit surtout d&rsquo;une diff\u00e9rence d&rsquo;approche du march\u00e9. Des synergies sont \u00e9galement possibles dans le domaine des achats en commun, par exemple aupr\u00e8s des producteurs d&rsquo;huile et de vinaigre.<\/p>\n\n\n\n<p>En tant que partenaires, les enseignes souhaitent d\u00e9sormais se concentrer davantage sur les moments cadeaux, sur l&rsquo;optimisation de l&rsquo;assortiment de base et sur le choix d&rsquo;assortiments commerciaux \u00ab&nbsp;d\u2019accompagnement&nbsp;\u00bb. Les deux marques continueront toutefois \u00e0 coexister. Erwan Verlingue, PDG d&rsquo;Oliviers &amp; Co : \u00ab&nbsp;Nous sommes ravis de cette alliance strat\u00e9gique, car les deux r\u00e9seaux se compl\u00e8tent parfaitement, tant en termes de couverture g\u00e9ographique que de comp\u00e9tences en mati\u00e8re de vente au d\u00e9tail. Oil &amp; Vinegar nous apporte son exp\u00e9rience d&rsquo;un r\u00e9seau de distribution tr\u00e8s structur\u00e9 et nous, chez Oliviers &amp; Co, nous partagerons notre connaissance du commerce \u00e9lectronique et notre approche multicanal.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oil &#038; Vinegar conclut un partenariat avec Oliviers &#038; Co. Le concurrent fran\u00e7ais prend  une participation minoritaire dans Oil &#038; Vinegar.<\/p>\n","protected":false},"author":5,"featured_media":80129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,29],"tags":[],"people":[],"extra":[],"company":[1281],"topic":[282],"region":[],"class_list":["post-80131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-maison-deco","company-oil-vinegar","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oil &amp; Vinegar s&#039;associe \u00e0 son concurrent fran\u00e7ais Oliviers &amp; Co - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Oil &amp; Vinegar conclut un partenariat avec Oliviers &amp; Co. 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