{"id":80153,"date":"2023-06-23T15:18:32","date_gmt":"2023-06-23T13:18:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=80153"},"modified":"2023-06-23T15:18:35","modified_gmt":"2023-06-23T13:18:35","slug":"tricobel-se-renouvelle-nouveau-branding-nouvelle-generation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/tricobel-se-renouvelle-nouveau-branding-nouvelle-generation\/","title":{"rendered":"Tricobel se renouvelle : nouveau branding, nouvelle g\u00e9n\u00e9ration"},"content":{"rendered":"\n<p>Un nouveau chapitre ouvre pour <strong>Tricobel<\/strong> : l\u2019entreprise de mode wallonne, avec dix magasins <strong>Espace Mode<\/strong>, d\u00e9voile un nouveau positionnement et la transmission partielle de l&rsquo;entreprise \u00e0 la quatri\u00e8me g\u00e9n\u00e9ration.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Projets d&rsquo;expansion<\/h2>\n\n\n\n<p>Le 22 juin, le groupe Tricobel a pr\u00e9sent\u00e9 plusieurs changements significatifs. Apr\u00e8s plusieurs mois de r\u00e9flexions strat\u00e9giques, le groupe de mode d\u00e9voile un nouveau <em>branding <\/em>et un nouveau positionnement. Cela comprend un nouveau logo, une nouvelle image de marque, de nouvelles valeurs et une nouvelle mission. Le si\u00e8ge a \u00e9galement subi une transformation, refl\u00e9tant la nouvelle identit\u00e9 visuelle avec des salles de travail modernis\u00e9es.\u00a0<\/p>\n\n\n\n<p>La nouvelle identit\u00e9 doit marquer la motivation de l\u2019entreprise \u00e0 d\u00e9velopper et cr\u00e9er de nouveaux projets. Tricobel Group pr\u00e9voit d&rsquo;\u00e9largir sa centrale logistique en 2024 de 2500 \u00e0 3750 m2. Du c\u00f4t\u00e9 de la marque wholesale <strong>Signe Nature<\/strong>, l&rsquo;objectif est d&rsquo;\u00e9tendre le r\u00e9seau de distribution dans les pays voisins, en visant notamment de nouvelles r\u00e9gions en France. L\u2019objectif \u00e0 moyen terme est d\u2019atteindre un r\u00e9seau de 500 clients revendeurs. Espace Mode souhaite \u00e9galement de nouvelles implantations de magasins en 2024.\u00a0<\/p>\n\n\n\n<p>De plus, Maxime Meeckers rejoint la direction de l\u2019entreprise. Il int\u00e8gre l&rsquo;actionnariat de l&rsquo;entreprise et assurera la direction du groupe aux c\u00f4t\u00e9s de son p\u00e8re, Christophe Meeckers.\u00a0\u00ab Ces changements interviennent \u00e0 une p\u00e9riode de bouleversements \u00e9conomiques et soci\u00e9taux. Le paysage du textile europ\u00e9en est en pleine mutation, \u00bb d\u00e9clare Maxime Meeckers. \u00ab Nous croyons fermement que l&rsquo;alliance de nos valeurs familiales et d&rsquo;une vision tourn\u00e9e vers l&rsquo;avenir constitue notre force et notre diff\u00e9renciation sur le march\u00e9. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tricobel (magasins Espace Mode) d\u00e9voile un nouveau positionnement et la transmission partielle de l&rsquo;entreprise \u00e0 la quatri\u00e8me g\u00e9n\u00e9ration.<\/p>\n","protected":false},"author":5,"featured_media":80158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1283],"topic":[609,276],"region":[226],"class_list":["post-80153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-tricobel","topic-changement-de-direction","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tricobel se renouvelle : nouveau branding, nouvelle g\u00e9n\u00e9ration - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tricobel (magasins Espace Mode) d\u00e9voile un nouveau positionnement et la transmission 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