{"id":80441,"date":"2023-06-28T10:22:26","date_gmt":"2023-06-28T08:22:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=80441"},"modified":"2023-06-28T10:22:30","modified_gmt":"2023-06-28T08:22:30","slug":"nike-ouvre-son-cinquieme-magasin-belge-a-bruges","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-ouvre-son-cinquieme-magasin-belge-a-bruges\/","title":{"rendered":"Nike ouvre son cinqui\u00e8me magasin belge \u00e0 Bruges"},"content":{"rendered":"\n<p><strong>Nike <\/strong>ouvrira bient\u00f4t son propre magasin dans le centre de Bruges. Il s&rsquo;agira d\u00e9j\u00e0 du cinqui\u00e8me magasin phare de la marque de chaussures de sport, qui pr\u00e9voit d&rsquo;en ouvrir plus de dix en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doubler le nombre<\/h2>\n\n\n\n<p>La Steenstraat de Bruges accueillera un magasin Nike \u00e0 la fin de l&rsquo;ann\u00e9e, dans un b\u00e2timent anciennement occup\u00e9 par Zara. Depuis des ann\u00e9es, la marque d&rsquo;entra\u00eenement se concentre fortement sur ses propres ventes au d\u00e9tail, plut\u00f4t que sur les ventes en gros \u00e0 des magasins de sport tels que <strong>Foot Locker<\/strong> ou <strong>JD Sports<\/strong>. D\u00e9sormais elle vise \u00e9galement la Belgique. \u00c0 terme, la marque souhaite y disposer de plus de dix magasins en propre, rapporte De Tijd.<\/p>\n\n\n\n<p>Nike renforce donc rapidement sa pr\u00e9sence en Belgique. Fin avril, une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-nike-inaugure-un-magasin-experientiel-et-durable-a-anvers\/\" target=\"_blank\" rel=\"noreferrer noopener\">boutique au concept revisit\u00e9 a vu le jour sur le Meir<\/a> \u00e0 Anvers. \u00c0 Bruxelles, la marque pr\u00e9voit de d\u00e9m\u00e9nager sa boutique de la Nieuwstraat dans un espace agrandi de 1.500 m\u00e8tres carr\u00e9s et cet automne, Gand aura \u00e9galement son propre magasin phare. Le centre commercial de Wijnegem dispose d\u00e9j\u00e0 de sa propre succursale depuis 2021. Le fabricant de chaussures de sport poss\u00e8de \u00e9galement des magasins d&rsquo;usine \u00e0 Li\u00e8ge, Mons et Maasmechelen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Saisir la balle au bond<\/h2>\n\n\n\n<p>Certes, le fabricant de l&rsquo;Oregon ne fait pas l&rsquo;op\u00e9ration lui-m\u00eame. C&rsquo;est le groupe isra\u00e9lien <strong>Fox<\/strong>, qui exploite \u00e9galement des magasins pour <strong>Flying Tiger<\/strong> et <strong>Mango<\/strong>, qui s&rsquo;en charge par l&rsquo;interm\u00e9diaire de sa filiale <strong>Retailors<\/strong>. Outre la Belgique, Retailors est \u00e9galement le franchiseur exclusif pour les Pays-Bas et un grand nombre de pays d&rsquo;Europe centrale et orientale. Les principaux march\u00e9s, le Royaume-Uni et l&rsquo;Allemagne, sont g\u00e9r\u00e9s par Nike elle-m\u00eame.<\/p>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, Nike se consid\u00e8re comme une v\u00e9ritable entreprise technologique, avec un engagement tr\u00e8s fort en faveur de l&rsquo;innovation et des op\u00e9rations bas\u00e9es sur les donn\u00e9es. En g\u00e9rant ses ventes elle-m\u00eame ou par l&rsquo;interm\u00e9diaire d&rsquo;un seul partenaire direct, l&rsquo;entreprise conserve le contr\u00f4le de ces donn\u00e9es et peut donc saisir la balle au bond contrairement \u00e0 un mod\u00e8le de vente en gros traditionnel.<\/p>\n\n\n\n<p>En savoir plus sur les strat\u00e9gies innovantes de Nike et sur ce que les d\u00e9taillants peuvent apprendre de l&rsquo;entreprise ? <a href=\"https:\/\/www.futureofshopping.be\/shop\/the-future-of-shopping-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrez vite le livre <em>The Future of Shopping : Re-set Re-made Re-tail<\/em>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike ouvrira bient\u00f4t son propre magasin \u00e0 Bruges. Il s&rsquo;agira d\u00e9j\u00e0 du cinqui\u00e8me magasin de la marque, qui pr\u00e9voit d&rsquo;en ouvrir plus de dix.<\/p>\n","protected":false},"author":5,"featured_media":78273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[644],"topic":[276,310],"region":[226],"class_list":["post-80441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-nike","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike ouvre son cinqui\u00e8me magasin belge \u00e0 Bruges - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike ouvrira bient\u00f4t son propre magasin \u00e0 Bruges. 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