{"id":80518,"date":"2023-06-28T16:03:12","date_gmt":"2023-06-28T14:03:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=80518"},"modified":"2023-06-28T16:16:02","modified_gmt":"2023-06-28T14:16:02","slug":"hm-lance-un-concept-de-magasin-compact-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-lance-un-concept-de-magasin-compact-en-belgique\/","title":{"rendered":"H&#038;M lance un concept de magasin compact en Belgique"},"content":{"rendered":"\n<p><strong>H&amp;M<\/strong> lancera bient\u00f4t un nouveau concept de magasin compact en Belgique. L&rsquo;enseigne de mode ouvrira \u00e9galement d&rsquo;autres d\u00e9partements H&amp;M Home dans notre pays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience d&rsquo;achat facile<\/h2>\n\n\n\n<p>Malgr\u00e9 une forte tendance \u00e0 l&rsquo;achat en ligne, H&amp;M continue d&rsquo;investir dans les magasins physiques. Le d\u00e9taillant optimise constamment son r\u00e9seau de magasins physiques en Belgique. Cette ann\u00e9e encore, H&amp;M testera un nouveau format de magasin compact : un concept destin\u00e9 aux petites villes qui offre aux clients une exp\u00e9rience d&rsquo;achat plus facile. \u00ab&nbsp;Il s&rsquo;agit d&rsquo;un format que nous avons d\u00e9velopp\u00e9 \u00e0 l&rsquo;\u00e9chelle mondiale et que nous introduirons en Belgique avant la fin de l&rsquo;ann\u00e9e. Je ne peux pas encore r\u00e9v\u00e9ler l&#8217;emplacement, car le contrat n&rsquo;a pas encore \u00e9t\u00e9 sign\u00e9&nbsp;\u00bb, d\u00e9clare P\u00e4r Lindb\u00e4ck, country manager pour la France, la Belgique et le Luxembourg, dans une interview accord\u00e9e \u00e0 RetailDetail.<\/p>\n\n\n\n<p>\u00ab\u00a0Il s&rsquo;agit de trouver le bon emplacement et le bon format de magasin. Auparavant, avant la num\u00e9risation, il ne s&rsquo;agissait que d&#8217;emplacement, d&#8217;emplacement et d&#8217;emplacement. Aujourd&rsquo;hui, il s&rsquo;agit de combiner l&#8217;emplacement et le format.\u00a0\u00bb La cha\u00eene de mode va \u00e9galement ajouter des rayons H&amp;M Home sous forme de shop-in-shops dans un certain nombre de magasins belges. Le magasin phare d&rsquo;Anvers, qui a \u00e9t\u00e9 r\u00e9cemment r\u00e9nov\u00e9, a \u00e9galement \u00e9largi cet espace.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/interview-par-lindback-hm-la-recette-du-commerce-de-detail-a-completement-change\/\">Lisez l&rsquo;interview compl\u00e8te de P\u00e4r Lindb\u00e4ck ici.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>H&#038;M lancera bient\u00f4t un nouveau concept de magasin compact en Belgique. L&rsquo;enseigne de mode ouvrira \u00e9galement d&rsquo;autres d\u00e9partements H&#038;M Home dans notre pays. <\/p>\n","protected":false},"author":3,"featured_media":80516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[526],"topic":[340,276],"region":[],"class_list":["post-80518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-concept-de-magasin","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M lance un concept de magasin compact en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&amp;M lancera bient\u00f4t un nouveau concept 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