{"id":80793,"date":"2023-07-04T12:13:58","date_gmt":"2023-07-04T10:13:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=80793"},"modified":"2023-07-04T12:14:02","modified_gmt":"2023-07-04T10:14:02","slug":"delhaize-revoit-les-contrats-de-ses-franchises","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-revoit-les-contrats-de-ses-franchises\/","title":{"rendered":"Delhaize revoit les contrats de ses franchis\u00e9s"},"content":{"rendered":"\n

Delhaize <\/strong>\u00e9labore un nouveau contrat pour ses exploitants ind\u00e9pendants. La cha\u00eene de supermarch\u00e9s recherche une plus grande uniformit\u00e9, ce qui a pour effet de rendre les r\u00e8gles du jeu plus strictes.<\/p>\n\n\n\n

Plus de \u00ab zones grises \u00bb<\/h2>\n\n\n\n

Les 128 magasins que Delhaize va bient\u00f4t c\u00e9der se verront proposer un nouveau contrat. Maintenant que la cha\u00eene passe enti\u00e8rement \u00e0 un mod\u00e8le de franchise, elle veut cr\u00e9er de la clart\u00e9, a d\u00e9clar\u00e9 le porte-parole Roel Dekelver \u00e0 De Tijd. Les \u00ab zones grises \u00bb des anciens contrats sont supprim\u00e9es.<\/p>\n\n\n\n

Par exemple, les ind\u00e9pendants seront bient\u00f4t oblig\u00e9s de proposer 95 % de l’offre. Auparavant, le pourcentage n’\u00e9tait pas fixe et pouvait donc varier consid\u00e9rablement. Toutefois, les clients s’attendent \u00e0 \u00ab la gamme typique partout \u00bb, a d\u00e9clar\u00e9 Dekelver. Les entrepreneurs doivent \u00e9galement acheter tous les produits possibles par l’interm\u00e9diaire du franchiseur. Cela semble logique, mais de nombreux magasins r\u00e9alisent aujourd’hui des dizaines de pour cent de leur chiffre d’affaires gr\u00e2ce \u00e0 leur propre assortiment.<\/p>\n\n\n\n

Toutefois, les op\u00e9rateurs ind\u00e9pendants sont toujours autoris\u00e9s \u00e0 procurer un \u00ab assortiment compl\u00e9mentaire \u00bb en externe, comme des produits r\u00e9gionaux ou des pr\u00e9parations de viande fra\u00eeche. \u00ab Il n’est pas possible d’acheter des Jonagolds en dehors de Delhaize, mais il est possible d’acheter une vari\u00e9t\u00e9 de pommes que nous n’avons pas \u00bb, explique-t-on. \u00ab Les produits de marque passeront en effet principalement par nous. \u00bb Qu’est-ce qui peut ou ne peut pas ? Cela sera d\u00e9termin\u00e9 de commun accord.<\/p>\n\n\n\n

400 candidats \u00e0 la reprise<\/h2>\n\n\n\n

Pour cr\u00e9er plus d’\u00e9galit\u00e9, Delhaize impose \u00e9galement des prix maximums pour certains produits. Il s’agit principalement des produits de base et des promotions. Quiconque enfreint les r\u00e8gles s’expose d\u00e9sormais \u00e0 des amendes allant de 2 % \u00e0 15 % du chiffre d’affaires annuel. Le d\u00e9taillant promet que ces amendes ne seront impos\u00e9es qu’exceptionnellement, en cas \u00ab d’infractions graves et r\u00e9p\u00e9t\u00e9es \u00bb et apr\u00e8s plusieurs avertissements.<\/p>\n\n\n\n

Dans un premier temps, les contrats r\u00e9vis\u00e9s s’appliqueront aux entrepreneurs nouvellement recrut\u00e9s, mais une fois que les contrats actuels auront expir\u00e9, les franchis\u00e9s existants seront \u00e9galement soumis aux nouvelles r\u00e8gles. Une mise \u00e0 jour normale, estime Delhaize, mais Luc Ardies, d’Unizo, n’est pas de cet avis. L’organisation d’ind\u00e9pendants s’attend \u00e0 des concessions de la part de la cha\u00eene de supermarch\u00e9s, notamment en raison de l’agitation et des protestations syndicales provoqu\u00e9es par la r\u00e9organisation actuelle.<\/p>\n\n\n\n

Delhaize affirme n\u00e9anmoins avoir d\u00e9j\u00e0 400 candidats \u00e0 la reprise pour les 128 supermarch\u00e9s \u00e0 filialiser. Chaque magasin aurait au moins un candidat, voire deux ou plus dans 90 % des cas. La plupart des candidats (40 %) sont d\u00e9j\u00e0 propri\u00e9taires d’un magasin Delhaize, tandis que 35 % d’entre eux sont des employ\u00e9s de Delhaize, par exemple des g\u00e9rants actuels de magasins int\u00e9gr\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Delhaize \u00e9labore un nouveau contrat pour ses exploitants ind\u00e9pendants. La cha\u00eene de supermarch\u00e9s recherche une plus grande uniformit\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":73756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[247],"region":[226],"class_list":["post-80793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-franchise","region-belgique"],"acf":[],"yoast_head":"\nDelhaize revoit les contrats de ses franchis\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize \u00e9labore un nouveau contrat pour ses exploitants ind\u00e9pendants. 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