{"id":8107,"date":"2015-01-27T12:58:04","date_gmt":"2015-01-27T12:58:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/face-a-la-chute-des-ventes-le-pdg-de-mattel-demissionne\/"},"modified":"2015-01-27T12:58:04","modified_gmt":"2015-01-27T12:58:04","slug":"face-a-la-chute-des-ventes-le-pdg-de-mattel-demissionne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/face-a-la-chute-des-ventes-le-pdg-de-mattel-demissionne\/","title":{"rendered":"Face \u00e0 la chute des ventes le PDG de Mattel d\u00e9missionne"},"content":{"rendered":"<h2>Nouveau recul de 6%<\/h2>\n<p>Au cours du quatri\u00e8me trimestre 2014 Mattel a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 1,99 milliard de dollars (environ 1,76 milliard d\u2019euros), soit une baisse de 6% par rapport \u00e0 la m\u00eame p\u00e9riode un an plus t\u00f4t : les ventes de fin d\u2019ann\u00e9e surtout se sont av\u00e9r\u00e9es nettement inf\u00e9rieures aux pr\u00e9visions des analystes. Sur l\u2019ensemble de l\u2019ann\u00e9e 2014 le chiffre d\u2019affaires du groupe a r\u00e9gress\u00e9 de 7% \u00e0 environ 6 milliards de dollars. Selon les attentes, le b\u00e9n\u00e9fice net devrait \u00eatre r\u00e9duit de moiti\u00e9 \u00e0 498,9 millions de dollars.<\/p>\n<p>L\u2019empire de Stockton (photo), nomm\u00e9 CEO de Mattel en 2012 et pr\u00e9sident du conseil d\u2019administration un an plus tard, est bel et bien r\u00e9volu. En attendant de trouver un nouveau PDG, il sera remplac\u00e9 \u00e0 titre provisoire par Christopher Sinclair (ex-PepsiCo), qui depuis 1996 si\u00e8ge au conseil d\u2019administration de Mattel.<\/p>\n<h2>\n<br \/>Les poup\u00e9es Barbie continuent de perdre du terrain<\/h2>\n<p>Jusqu\u2019\u00e0 l\u2019ann\u00e9e derni\u00e8re Mattel \u00e9tait le plus grand fabricant de jouets au monde, mais mi-2014 le groupe a \u00e9t\u00e9 d\u00e9tr\u00f4n\u00e9 par Lego. Mattel est confront\u00e9 au d\u00e9clin des ventes de ses jouets classiques \u2013 notamment Barbie, Fisher-Price et Hot Wheels \u2013 d\u00e9laiss\u00e9s par les enfants au profit des jeux \u00e9lectroniques.<\/p>\n<p>Les poup\u00e9es Barbie surtout sont en perte de vitesse depuis trois ann\u00e9es cons\u00e9cutives : en 2009 la \u2018c\u00e9l\u00e8bre blonde\u2019 repr\u00e9sentait une part de march\u00e9 de 25%, en 2013 moins de 20%. Les autres poup\u00e9es du groupe, comme Monster High et American Girl, ne parviennent pas \u00e0 compenser ce recul et de plus l\u2019ann\u00e9e prochaine Mattel devra c\u00e9der sa licence pour les poup\u00e9es du film Disney \u2018Frozen\u2019 \u00e0 son concurrent Hasbro. Bref, un gigantesque d\u00e9fi \u00e0 relever pour le futur PDG \u2026<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouveau recul de 6% Au cours du quatri\u00e8me trimestre 2014 Mattel a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 1,99 milliard de dollars (environ 1,76 milliard d\u2019euros), soit une baisse de 6% par rapport \u00e0 la m\u00eame p\u00e9riode un an plus t\u00f4t : les ventes de fin d\u2019ann\u00e9e surtout se sont av\u00e9r\u00e9es nettement inf\u00e9rieures aux pr\u00e9visions des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Face \u00e0 la chute des ventes le PDG de Mattel d\u00e9missionne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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