{"id":81082,"date":"2023-07-10T15:36:56","date_gmt":"2023-07-10T13:36:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=81082"},"modified":"2023-07-10T15:36:58","modified_gmt":"2023-07-10T13:36:58","slug":"esprit-perd-des-ventes-et-senfonce-dans-le-rouge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/esprit-perd-des-ventes-et-senfonce-dans-le-rouge\/","title":{"rendered":"Esprit perd des ventes et s’enfonce dans le rouge"},"content":{"rendered":"\n

Esprit <\/strong>annonce des chiffres moroses : le chiffre d’affaires a chut\u00e9 au cours des cinq derniers mois, et le b\u00e9n\u00e9fice net s’est \u00e9galement enfonc\u00e9 dans le rouge. La marque de mode croit cependant en une am\u00e9lioration plus tard dans l’ann\u00e9e.<\/p>\n\n\n\n

Des b\u00e9n\u00e9fices \u00e9ph\u00e9m\u00e8res<\/h2>\n\n\n\n

Par rapport \u00e0 l’ann\u00e9e derni\u00e8re, le chiffre d’affaires d’Esprit est pass\u00e9 de 3,6 milliards de dollars de Hong Kong (419,6 millions d’euros) \u00e0 2,5 milliards de dollars de Hong Kong (291,4 millions d’euros) au cours des cinq derniers mois, jusqu’\u00e0 la fin du mois de mai. Le groupe de mode attribue cette baisse principalement au \u00ab\u00a0sentiment n\u00e9gatif des consommateurs en Allemagne et dans le reste de l’Europe\u00a0\u00bb, mais admet que ses propres interventions ont \u00e9galement jou\u00e9 un r\u00f4le.<\/p>\n\n\n\n

Depuis que la milliardaire chinoise Karen Lo est devenue la principale actionnaire de la marque de v\u00eatements, Esprit travaille \u00e0 une nouvelle strat\u00e9gie<\/a>. La marque veut redevenir plus branch\u00e9e et se positionner plus haut, tout en maintenant des prix bas. Pour ce faire, elle r\u00e9duit ses co\u00fbts et notamment le nombre de ses fournisseurs. La cha\u00eene lance \u00e9galement de nouveaux pop-ups et webshops.<\/p>\n\n\n\n

Mais pour l’instant, le groupe se fait surtout du mal. Son b\u00e9n\u00e9fice net est en effet pass\u00e9 de 13 millions de dollars de Hong Kong fin juin 2022 \u00e0 une perte attendue de 604 millions de dollars de Hong Kong (70 millions d’euros) aujourd’hui, en raison de la baisse des ventes. L’ann\u00e9e derni\u00e8re, Esprit a r\u00e9alis\u00e9 des b\u00e9n\u00e9fices pour la premi\u00e8re fois depuis 2017, mais cela a \u00e9t\u00e9 de courte dur\u00e9e. <\/p>\n\n\n\n

Ce n’est qu’au second semestre de cette ann\u00e9e que les investissements porteront leurs fruits, estime l’entreprise. Par exemple, des d\u00e9veloppements positifs seraient d\u00e9j\u00e0 visibles et Esprit attend avec impatience sa nouvelle ligne de denim, qui sera lanc\u00e9e en ao\u00fbt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esprit annonce des chiffres moroses : le chiffre d’affaires a chut\u00e9 au cours des cinq derniers mois, et le b\u00e9n\u00e9fice net s’est \u00e9galement enfonc\u00e9 dans le rouge. La marque de mode croit cependant en une am\u00e9lioration plus tard dans l’ann\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":31186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[808],"topic":[266],"region":[],"class_list":["post-81082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-esprit","topic-resultats-financiers"],"acf":[],"yoast_head":"\nEsprit perd des ventes et s'enfonce dans le rouge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Esprit annonce des chiffres moroses : le chiffre d'affaires a chut\u00e9 au cours des cinq derniers mois et le b\u00e9n\u00e9fice net s'enfonce dans le rouge.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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