{"id":8119,"date":"2015-01-28T09:48:23","date_gmt":"2015-01-28T09:48:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-excellentes-performances-en-2014\/"},"modified":"2015-01-28T09:48:23","modified_gmt":"2015-01-28T09:48:23","slug":"hm-excellentes-performances-en-2014","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-excellentes-performances-en-2014\/","title":{"rendered":"H&amp;M : excellentes performances en 2014"},"content":{"rendered":"<h2>R\u00e9sultats sup\u00e9rieurs aux attentes<\/h2>\n<p>Sur l\u2019ensemble de l\u2019ann\u00e9e 2014 H&amp;M a enregistr\u00e9 un chiffre d\u2019affaires de 151 milliards de couronnes su\u00e9doises (16 milliards d\u2019euros), qui a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice net de 19,98 milliards de couronnes su\u00e9doises (2,1 milliards d\u2019euros) : une hausse de 17% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Belles performances \u00e9galement au quatri\u00e8me trimestre de l\u2019exercice 2014, clos le 30 novembre : durant cette p\u00e9riode le chiffre d\u2019affaires a augment\u00e9 de 17% \u00e0 42,6 milliards de couronnes su\u00e9doises (4,6 milliards d\u2019euros) et le b\u00e9n\u00e9fice de 6,2 milliards de couronnes (670 millions d\u2019euros) s\u2019est av\u00e9r\u00e9 sup\u00e9rieur aux attentes des analystes.<\/p>\n<p>\u00ab 2014 a \u00e9t\u00e9 une tr\u00e8s bonne ann\u00e9e pour H&amp;M \u00bb, affirme le CEO Karl-Joan Persson. \u00ab L\u2019excellent accueil des nouvelles collections, ainsi qu\u2019une forte expansion de notre r\u00e9seau de magasins et online ont permis d\u2019augmenter notre part de march\u00e9 et de renforcer notre position sur le march\u00e9. \u00bb Persson s\u2019attend \u00e0 ce que cette tendance positive se poursuive en 2015 et parle d\u2019ores et d\u00e9j\u00e0 de solides performances pour d\u00e9cembre et janvier.<\/p>\n<p>Par ailleurs H&amp;M envisage une expansion de son r\u00e9seau, avec pour objectif environ 400 nouveaux points de vente en 2015.\u00a0 L\u2019enseigne compte notamment ouvrir de nouveaux magasins en Chine et aux Etats-Unis et s\u2019introduire sur de nouveaux march\u00e9s, tels que Ta\u00efwan et l\u2019Afrique du Sud.\u00a0 De plus la cha\u00eene va lancer une ligne de maquillage et de produits de soins, H&amp;M Beauty.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9sultats sup\u00e9rieurs aux attentes Sur l\u2019ensemble de l\u2019ann\u00e9e 2014 H&amp;M a enregistr\u00e9 un chiffre d\u2019affaires de 151 milliards de couronnes su\u00e9doises (16 milliards d\u2019euros), qui a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice net de 19,98 milliards de couronnes su\u00e9doises (2,1 milliards d\u2019euros) : une hausse de 17% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Belles performances \u00e9galement au quatri\u00e8me trimestre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M : excellentes performances en 2014 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-excellentes-performances-en-2014\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M : excellentes performances en 2014 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"R\u00e9sultats sup\u00e9rieurs aux attentes Sur l\u2019ensemble de l\u2019ann\u00e9e 2014 H&amp;M a enregistr\u00e9 un chiffre d\u2019affaires de 151 milliards de couronnes su\u00e9doises (16 milliards d\u2019euros), qui a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice net de 19,98 milliards de couronnes su\u00e9doises (2,1 milliards d\u2019euros) : une hausse de 17% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. 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