{"id":8154,"date":"2015-01-30T12:40:05","date_gmt":"2015-01-30T12:40:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/le-benefice-damazon-depasse-largement-les-attentes\/"},"modified":"2015-01-30T12:40:05","modified_gmt":"2015-01-30T12:40:05","slug":"le-benefice-damazon-depasse-largement-les-attentes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-benefice-damazon-depasse-largement-les-attentes\/","title":{"rendered":"Le b\u00e9n\u00e9fice d\u2019Amazon d\u00e9passe largement les attentes"},"content":{"rendered":"<h2>Une strat\u00e9gie payante<\/h2>\n<p>Apr\u00e8s deux trimestres de pertes, Amazon au quatri\u00e8me trimestre a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice de 214 millions de dollars (190 millions d\u2019euros), pr\u00e8s du triple de ce que pr\u00e9voyaient les analystes. Par contre le chiffre d\u2019affaires de 29,3 milliards de dollars (pr\u00e8s de 26 milliards d\u2019euros) est rest\u00e9 en de\u00e7\u00e0 des attentes.<\/p>\n<p>Malgr\u00e9 tout ce b\u00e9n\u00e9fice ne suffira pas \u00e0 compenser les pertes, car sur l\u2019ensemble de l\u2019ann\u00e9e 2014 l\u2019entreprise reste d\u00e9ficitaire. Toutefois les r\u00e9sultats du quatri\u00e8me trimestre conforteront le CEO Jeff Bezos dans l\u2019id\u00e9e que sa strat\u00e9gie porte ses fruits : il estime qu\u2019il faut investir fortement, afin d\u2019accro\u00eetre les revenus, pour ensuite g\u00e9n\u00e9rer du b\u00e9n\u00e9fice.<\/p>\n<p>Ainsi les co\u00fbts de l\u2019entreprise au quatri\u00e8me trimestre ont augment\u00e9 de 15% \u00e0 28,7 milliards de dollars (25,3 milliards d\u2019euros), notamment suite aux investissements d\u2019Amazon dans la production ses propres films et s\u00e9ries t\u00e9l\u00e9vis\u00e9es. Pour le premier trimestre 2015 Amazon table sur un chiffre d\u2019affaires compris entre 20 ,9 milliards et 22,9 milliards de dollars (18,5 milliards \u00e0 20,2 milliards d\u2019euros).<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une strat\u00e9gie payante Apr\u00e8s deux trimestres de pertes, Amazon au quatri\u00e8me trimestre a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice de 214 millions de dollars (190 millions d\u2019euros), pr\u00e8s du triple de ce que pr\u00e9voyaient les analystes. Par contre le chiffre d\u2019affaires de 29,3 milliards de dollars (pr\u00e8s de 26 milliards d\u2019euros) est rest\u00e9 en de\u00e7\u00e0 des attentes. Malgr\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le b\u00e9n\u00e9fice d\u2019Amazon d\u00e9passe largement les attentes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-benefice-damazon-depasse-largement-les-attentes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le b\u00e9n\u00e9fice d\u2019Amazon d\u00e9passe largement les attentes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une strat\u00e9gie payante Apr\u00e8s deux trimestres de pertes, Amazon au quatri\u00e8me trimestre a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice de 214 millions de dollars (190 millions d\u2019euros), pr\u00e8s du triple de ce que pr\u00e9voyaient les analystes. 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