{"id":81826,"date":"2023-07-31T10:53:16","date_gmt":"2023-07-31T08:53:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=81826"},"modified":"2023-07-31T13:37:59","modified_gmt":"2023-07-31T11:37:59","slug":"jumbo-reduit-ses-pertes-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-reduit-ses-pertes-en-belgique\/","title":{"rendered":"Jumbo r\u00e9duit ses pertes en Belgique"},"content":{"rendered":"\n

L’ann\u00e9e derni\u00e8re, Jumbo<\/strong> a vu ses ventes augmenter fortement en Belgique gr\u00e2ce \u00e0 l’ouverture de magasins. La cha\u00eene de supermarch\u00e9s reste dans le rouge, mais parvient \u00e0 limiter ses pertes. L’expansion se ralentit toutefois.<\/p>\n\n\n\n

Marges brutes sous pression<\/h2>\n\n\n\n

En 2022, les ventes de Jumbo en Belgique ont augment\u00e9 de plus de 60 % pour atteindre 206 millions d’euros, gr\u00e2ce \u00e0 l’ouverture de dix magasins suppl\u00e9mentaires. Le d\u00e9taillant reste toutefois dans le rouge : la perte s’\u00e9l\u00e8ve \u00e0 4,1 millions d’euros<\/a>. En 2021, la cha\u00eene a encore enregistr\u00e9 une perte de plus de 6 millions d’euros. Ces chiffres proviennent des comptes annuels qui viennent d’\u00eatre publi\u00e9s et que De Tijd a pu consulter.<\/p>\n\n\n\n

Dans le journal De Telegraaf, des observateurs ont qualifi\u00e9 les chiffres rouges de tout \u00e0 fait normaux : \u00ab La perte est enti\u00e8rement due \u00e0 la croissance \u00bb, a d\u00e9clar\u00e9 un analyste d’ING. \u00ab Quatre millions, ce n’est pas dramatique. Si vous lancez une nouvelle enseigne quelque part, il vous faut quelques ann\u00e9es pour devenir rentable \u00bb, pense \u00e9galement Erik Hemmes, expert en supermarch\u00e9s. Mais selon Gino Van Ossel, professeur de gestion du commerce de d\u00e9tail \u00e0 la Vlerick Business School, ce sera difficile pour Jumbo car les marges brutes en Belgique sont sous pression.<\/p>\n\n\n\n

Une expansion plus lente<\/h2>\n\n\n\n

Jumbo lui-m\u00eame ne peut pas dire quand il deviendra rentable en Belgique : \u00ab En raison de la situation incertaine du march\u00e9, il est actuellement difficile de faire des d\u00e9clarations concr\u00e8tes \u00e0 ce sujet. Mais nous sommes satisfaits des r\u00e9sultats actuels. Nous constatons que les clients appr\u00e9cient les magasins Jumbo et qu’ils sont de plus en plus nombreux \u00e0 nous trouver \u00bb, a d\u00e9clar\u00e9 une porte-parole.<\/p>\n\n\n\n

Apr\u00e8s avoir appris que Jumbo avait octroy\u00e9 20 millions d’euros \u00e0 sa filiale belge l’ann\u00e9e derni\u00e8re, des sp\u00e9culations ont vu le jour sur un \u00e9ventuel retrait de la Belgique<\/a>, mais le d\u00e9taillant a fermement d\u00e9menti ces rumeurs : \u00ab Cet investissement \u00e9tait destin\u00e9 \u00e0 stimuler la croissance. Nous avons confiance dans nos activit\u00e9s en Belgique. \u00bb<\/p>\n\n\n\n

Au cours du premier semestre 2023, les ventes belges de Jumbo ont augment\u00e9 de 68 % pour atteindre 169 millions d’euros. Toutefois, il est clair que l’expansion en Belgique est plus lente cette ann\u00e9e que l’ann\u00e9e derni\u00e8re. La cha\u00eene de supermarch\u00e9s a ouvert quatre nouveaux magasins jusqu’\u00e0 pr\u00e9sent et pr\u00e9voit d’en ouvrir trois autres \u00e0 l’automne, mais la succursale de Zonhoven fermera ses portes, de sorte que le parc pourrait compter 33 magasins d’ici la fin de l’ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’ann\u00e9e derni\u00e8re, Jumbo a vu ses ventes augmenter fortement en Belgique gr\u00e2ce \u00e0 l’ouverture de magasins. La cha\u00eene de supermarch\u00e9s reste dans le rouge, mais parvient \u00e0 limiter ses pertes. L’expansion se ralentit toutefois. <\/p>\n","protected":false},"author":3,"featured_media":51516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[217],"topic":[276,266],"region":[226],"class_list":["post-81826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-jumbo","topic-expansion","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"\nJumbo r\u00e9duit ses pertes en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'ann\u00e9e derni\u00e8re, Jumbo a vu ses ventes augmenter en Belgique gr\u00e2ce \u00e0 l'ouverture de magasins. 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