{"id":81961,"date":"2023-08-02T10:11:59","date_gmt":"2023-08-02T08:11:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=81961"},"modified":"2023-08-02T10:12:01","modified_gmt":"2023-08-02T08:12:01","slug":"les-chiffres-rouges-ne-font-pas-perdre-le-cap-a-picnic","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-chiffres-rouges-ne-font-pas-perdre-le-cap-a-picnic\/","title":{"rendered":"Les chiffres rouges ne font pas perdre le cap \u00e0 Picnic"},"content":{"rendered":"\n

Sur chaque euro de chiffre d’affaires, Picnic <\/strong>accuse une perte de pr\u00e8s de 23 centimes, en raison d’investissements \u00e9lev\u00e9s, de recrutements et d’une baisse de la demande. Pourtant, le supermarch\u00e9 en ligne appuie sur l’acc\u00e9l\u00e9rateur : la croissance passe avant le profit.<\/p>\n\n\n\n

20% de baisse<\/h2>\n\n\n\n

Les ventes nettes de Picnic ont augment\u00e9 de 27,7 % l’an dernier, pour atteindre 918,3 millions d’euros. Mais dans le m\u00eame temps, les pertes sont pass\u00e9es de 114,7 millions en 2021 \u00e0 208,7 millions en 2022, soit un quasi-doublement. Ces chiffres proviennent du rapport annuel qui vient d’\u00eatre publi\u00e9 et que FD a pu consulter.<\/p>\n\n\n\n

Le directeur g\u00e9n\u00e9ral et cofondateur Michiel Muller attribue les chiffres rouges \u00e0 des investissements plus importants<\/a>. Par exemple, le supermarch\u00e9 en ligne a mis en service un nouveau centre de distribution robotis\u00e9 \u00e0 Utrecht. Sa mise en service a co\u00fbt\u00e9 20 millions d’euros. L’entreprise a \u00e9galement embauch\u00e9 250 personnes \u00e0 son si\u00e8ge d’Amsterdam et y a fait construire deux \u00e9tages suppl\u00e9mentaires. Cela a co\u00fbt\u00e9 25 millions d’euros. Les investissements dans l’expansion ont augment\u00e9 de 30 millions. Enfin, 25 millions de pertes sont dues \u00e0 une surcapacit\u00e9 : la demande de livraison de produits alimentaires \u00e0 domicile a chut\u00e9 d’environ 20 % apr\u00e8s la pand\u00e9mie de grippe aviaire.<\/p>\n\n\n\n

Des liquidit\u00e9s suffisantes<\/h2>\n\n\n\n

Alors que de nombreuses jeunes entreprises de commerce \u00e9lectronique d\u00e9laissent la croissance au profit de la rentabilit\u00e9 dans un climat financier plus difficile, Picnic continue d’investir massivement. \u00ab Nous sommes plus enclins \u00e0 appuyer sur l’acc\u00e9l\u00e9rateur qu’\u00e0 freiner \u00bb, d\u00e9clare M. Muller. Mercredi, l’acteur en ligne a ouvert un centre de distribution partiellement robotis\u00e9 pr\u00e8s de Ridderkerk et un autre sera construit \u00e0 Oberhausen. Le d\u00e9taillant souhaite poursuivre sa croissance en France et en Allemagne. L’ann\u00e9e derni\u00e8re, il s’est lanc\u00e9 dans de grandes villes comme Hambourg, Berlin et Paris.<\/p>\n\n\n\n

Picnic dispose de suffisamment de fonds pour r\u00e9aliser ces investissements, a d\u00e9clar\u00e9 le dirigeant. Il y a 375 millions d’euros de liquidit\u00e9s sur le compte, les banques ont fourni 300 millions de cr\u00e9dit et un pr\u00e9c\u00e9dent tour de table a permis de lever 37,5 millions d’euros suppl\u00e9mentaires aupr\u00e8s des actionnaires. Un nouveau tour de table n’est pas envisag\u00e9 pour l’instant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sur chaque euro de chiffre d’affaires, Picnic accuse une perte de pr\u00e8s de 23 centimes, en raison d’investissements \u00e9lev\u00e9s, de recrutements et d’une baisse de la demande. Pourtant, le supermarch\u00e9 en ligne appuie sur l’acc\u00e9l\u00e9rateur : la croissance passe avant le profit.<\/p>\n","protected":false},"author":3,"featured_media":51559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[545],"topic":[198,266],"region":[],"class_list":["post-81961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-picnic","topic-e-commerce","topic-resultats-financiers"],"acf":[],"yoast_head":"\nLes chiffres rouges ne font pas perdre le cap \u00e0 Picnic - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sur chaque euro de chiffre d'affaires, Picnic accuse une perte de pr\u00e8s de 23 centimes en raison d'investissements, de recrutements et d'une baisse de la 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