{"id":81977,"date":"2023-08-02T11:45:11","date_gmt":"2023-08-02T09:45:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=81977"},"modified":"2023-08-02T11:45:13","modified_gmt":"2023-08-02T09:45:13","slug":"lidl-distribue-son-folder-par-whatsapp-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-distribue-son-folder-par-whatsapp-en-belgique\/","title":{"rendered":"Lidl distribue son folder par Whatsapp en Belgique"},"content":{"rendered":"\n<p><strong>Lidl <\/strong>est la premi\u00e8re cha\u00eene de supermarch\u00e9s belge \u00e0 envoyer son d\u00e9pliant promotionnel par Whatsapp aux clients qui choisissent cette option. Le discounter souhaite ainsi r\u00e9duire davantage la distribution de prospectus papier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tendance \u00e0 la num\u00e9risation<\/h2>\n\n\n\n<p>Trois Belges sur quatre utilisent r\u00e9guli\u00e8rement WhatsApp. Lidl y voit une opportunit\u00e9 d&rsquo;atteindre les clients par voie num\u00e9rique et de r\u00e9duire ainsi la distribution de prospectus imprim\u00e9s en porte-\u00e0-porte. Le discounter se sent confort\u00e9 dans cette tendance \u00e0 la num\u00e9risation par le nombre croissant d&rsquo;utilisateurs de l&rsquo;application Lidl Plus, qui compte d\u00e9j\u00e0 un million d&rsquo;utilisateurs. Lidl est le premier en Belgique \u00e0 utiliser Whatsapp pour la distribution de prospectus. Au Luxembourg, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-distribue-son-folder-via-whatsapp-au-luxembourg\/\">Aldi le fait d\u00e9j\u00e0<\/a>, tout comme Rewe en Allemagne.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous savons que les promotions sont plus pertinentes que jamais pour les consommateurs. De plus, nos clients utilisent de plus en plus les canaux num\u00e9riques pour rechercher des r\u00e9ductions int\u00e9ressantes. En les proposant d\u00e9sormais \u00e9galement via WhatsApp, nous leur facilitons la vie. Bien s\u00fbr, uniquement si le client le souhaite&nbsp;\u00bb, explique Isabelle Colbrandt, porte-parole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019avenir du prospectus papier<\/h2>\n\n\n\n<p>En mai, le discounter avait d\u00e9j\u00e0 annonc\u00e9 qu&rsquo;il cesserait d&rsquo;envoyer des prospectus papier <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-supprimera-les-folders-en-papier-dans-quatre-grandes-villes\/\">dans les communes de Namur, Li\u00e8ge, Anvers et Gand<\/a>, qui repr\u00e9sentent ensemble 10 % de la diffusion. Apr\u00e8s avoir \u00e9valu\u00e9 ce projet pilote au cours des prochains mois, le d\u00e9taillant pourrait commencer \u00e0 ajouter de nouvelles municipalit\u00e9s.<\/p>\n\n\n\n<p>De plus en plus de d\u00e9taillants en Europe s&rsquo;interrogent sur l&rsquo;avenir du prospectus papier. L&rsquo;impact sur l&rsquo;environnement est \u00e9lev\u00e9, tout comme le co\u00fbt. De nombreuses villes prennent des mesures contre la distribution de publications gratuites en porte-\u00e0-porte ou imposent des taxes. En Belgique, par exemple, Carrefour a cess\u00e9 de distribuer des prospectus papier \u00e0 Bruxelles et \u00e0 Anvers, tandis que Delhaize <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-enverra-moitie-moins-de-folders-papier\/\">a r\u00e9duit la diffusion de moiti\u00e9<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl est la premi\u00e8re cha\u00eene de supermarch\u00e9s belge \u00e0 envoyer son d\u00e9pliant promotionnel par Whatsapp aux clients qui choisissent cette option. Le discounter souhaite ainsi r\u00e9duire davantage la distribution de prospectus papier. <\/p>\n","protected":false},"author":3,"featured_media":81975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[631,488],"region":[226],"class_list":["post-81977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","topic-digitalisation","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl distribue son folder par Whatsapp en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl est la premi\u00e8re cha\u00eene de 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