{"id":82512,"date":"2023-08-17T09:10:31","date_gmt":"2023-08-17T07:10:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=82512"},"modified":"2023-08-17T09:10:34","modified_gmt":"2023-08-17T07:10:34","slug":"douglas-ouvrira-sa-premiere-boutique-belge-a-wijnegem","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/douglas-ouvrira-sa-premiere-boutique-belge-a-wijnegem\/","title":{"rendered":"Douglas ouvrira sa premi\u00e8re boutique belge \u00e0 Wijnegem"},"content":{"rendered":"\n<p>La premi\u00e8re succursale belge de la cha\u00eene allemande de parfumerie <strong>Douglas<\/strong> ouvrira ses portes dans le centre commercial de Wijnegem le 23 ao\u00fbt. Ce centre commercial accueille encore plus de nouveaux (et grands) noms.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveaux venus<\/h2>\n\n\n\n<p>L&rsquo;arriv\u00e9e de Douglas en Belgique avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e par le PDG Sander Van der Laan en mars dernier. L&rsquo;ambition du d\u00e9taillant est de faire passer son chiffre d&rsquo;affaires de 1,4 milliard \u00e0 5 milliards d&rsquo;euros, ce qui implique <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-chaine-de-cosmetique-douglas-simplante-en-belgique\/\">une expansion dans de nouveaux pays<\/a>, tant hors ligne qu&rsquo;en ligne. La boutique en ligne belge est ouverte depuis un certain temps, et un premier magasin physique va suivre. Elle sera situ\u00e9e dans un endroit de choix : le plus grand centre commercial du pays, \u00e0 Wijnegem. La directrice du centre commercial, Katrien Geysen, <a href=\"https:\/\/www.gva.be\/cnt\/dmf20230816_94462728\">a confirm\u00e9 la nouvelle<\/a> \u00e0 Gazet Van Antwerpen. Avec son image branch\u00e9e, Douglas attirera un public jeune.<\/p>\n\n\n\n<p>Le centre commercial, qui a connu un mois de juillet fructueux avec une augmentation de 13 % de la fr\u00e9quentation, se r\u00e9jouit de l&rsquo;arriv\u00e9e d&rsquo;autres nouveaux venus. Parmi eux, de grands noms : Starbucks et Action ouvriront un magasin \u00e0 Wijnegem cet automne. H&amp;M agrandira son magasin actuel de 320 m\u00b2 pour faire de la place \u00e0 la collection H&amp;M Home, et Mango s&rsquo;agrandira de 50 % pour la collection Mango Kids. Entre-temps, la cha\u00eene de restaurants Exki et la cha\u00eene de parfumerie April ont quitt\u00e9 le centre commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La premi\u00e8re succursale belge de la cha\u00eene allemande de parfumerie Douglas ouvrira ses portes dans le centre commercial de Wijnegem le 23 ao\u00fbt. Ce centre commercial accueille encore plus de nouveaux (et grands) noms.  <\/p>\n","protected":false},"author":3,"featured_media":74597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[939,1000],"topic":[276],"region":[226],"class_list":["post-82512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-douglas","company-wijnegem-shop-eat-enjoy","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Douglas ouvrira sa premi\u00e8re boutique belge \u00e0 Wijnegem - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La premi\u00e8re succursale belge de 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