{"id":82694,"date":"2023-08-21T10:29:39","date_gmt":"2023-08-21T08:29:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=82694"},"modified":"2023-08-21T10:29:44","modified_gmt":"2023-08-21T08:29:44","slug":"delhaize-double-le-nombre-de-ptits-lions","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-double-le-nombre-de-ptits-lions\/","title":{"rendered":"Delhaize double le nombre de P\u2019tits Lions"},"content":{"rendered":"\n

\u00ab Pas bon march\u00e9 \u00bb : c’est avec ce slogan que Delhaize <\/strong>annonce le lancement de son offensive d’automne. Le nombre de P\u2019tits Lions double pour atteindre un millier, suivi de r\u00e9ductions importantes sur des marques de sodas bien connues.<\/p>\n\n\n\n

Am\u00e9liorer l’image prix<\/h2>\n\n\n\n

Une publicit\u00e9 frappante de Delhaize avec la ligne de base \u00ab Pas bon march\u00e9 \u00bb est apparue dans les m\u00e9dias lundi matin. L’essentiel du message : Delhaize n’est pas aussi cher qu’on le pense souvent. Le d\u00e9taillant alimentaire souhaite adapter son image en mati\u00e8re de prix et promet aux clients des \u00ab solutions prix attractives \u00bb cet automne.<\/p>\n\n\n\n

Concr\u00e8tement, Delhaize double le nombre de \u00ab P\u2019tits Lions \u00bb, des produits de base \u00e0 bas prix sous sa propre marque. D\u00e8s la fin de cette semaine, le prix de 500 r\u00e9f\u00e9rences suppl\u00e9mentaires baissera de 10% \u00e0 30%. Elles sont reconnaissables \u00e0 leurs \u00e9tiquettes rouges dans les rayons des magasins. Delhaize compl\u00e8te \u00e9galement cet assortiment avec des recettes P\u2019tits Lions, qui sont saines, faciles, bon march\u00e9 et rapides \u00e0 pr\u00e9parer.<\/p>\n\n\n\n

Depuis son lancement en juin 2022<\/a>, les ventes de ces P\u2019tits Lions ont d\u00e9j\u00e0 augment\u00e9 de 20 %<\/a>, a d\u00e9clar\u00e9 le porte-parole Roel Dekelver \u00e0 Het Nieuwsblad. Il a \u00e9galement annonc\u00e9 que Delhaize baisserait les prix de marques connues de boissons non alcoolis\u00e9es \u00e0 partir de la fin de cette semaine.<\/p>\n\n\n\n

\u00ab Septembre, c\u2019est super cher \u00bb<\/h2>\n\n\n\n

Avec le slogan \u00ab Pas bon march\u00e9 \u00bb, la campagne rappelle quelque peu le message \u00ab Delhaize n’est pas le moins cher \u00bb, avec lequel le d\u00e9taillant avait annonc\u00e9 il y a trois ans le lancement du programme de fid\u00e9lit\u00e9 Superplus, offrant aux clients des r\u00e9ductions saines et personnalis\u00e9es. Une fois de plus, le d\u00e9taillant veut faire comprendre que Delhaize n’est pas aussi cher qu’on le pense : \u00ab Nous ne sommes pas beaucoup plus chers que les autres et, pour de nombreux produits, nous avons le m\u00eame prix de vente que les autres supermarch\u00e9s \u00bb, a d\u00e9clar\u00e9 M. Dekelver.<\/p>\n\n\n\n

Delhaize lance cette campagne maintenant parce que le mois de septembre est un mois cher pour de nombreuses familles, en raison de la rentr\u00e9e scolaire. \u00ab Septembre, c\u2019est super cher \u00bb, titre le nouveau Delhaize Magazine. En outre, la cha\u00eene de supermarch\u00e9s souhaite rem\u00e9dier \u00e0 l’image n\u00e9gative cr\u00e9\u00e9e par le conflit social persistant, suite \u00e0 l’annonce de la cession de 128 succursales par l’entreprise \u00e0 des entrepreneurs ind\u00e9pendants.<\/p>\n\n\n\n

R\u00e9cup\u00e9rer les clients perdus<\/h2>\n\n\n\n

Dans un message vid\u00e9o adress\u00e9 aux fournisseurs, le directeur du marketing, Alexandros Boussis, avair d\u00e9j\u00e0 annonc\u00e9 au d\u00e9but du mois que Delhaize lancerait cet automne un vaste plan d’activation pour reconqu\u00e9rir les clients perdus<\/a>. Pour ce faire, il a demand\u00e9 aux fournisseurs de marques de proposer des campagnes promotionnelles attrayantes et exclusives, sp\u00e9cialement con\u00e7ues pour les d\u00e9taillants ind\u00e9pendants.<\/p>\n\n\n\n

Le d\u00e9taillant mise \u00e9galement sur des offres personnalis\u00e9es pour les clients qui sont rest\u00e9s \u00e0 l’\u00e9cart pendant les gr\u00e8ves. Les premiers r\u00e9sultats de ces promotions seraient prometteurs.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u00ab Pas bon march\u00e9 \u00bb : c’est avec ce slogan que Delhaize annonce le lancement de son offensive d’automne. 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