{"id":83065,"date":"2023-08-28T15:49:51","date_gmt":"2023-08-28T13:49:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83065"},"modified":"2023-08-28T15:49:55","modified_gmt":"2023-08-28T13:49:55","slug":"le-proprietaire-met-the-body-shop-en-vitrine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/le-proprietaire-met-the-body-shop-en-vitrine\/","title":{"rendered":"Le propri\u00e9taire met The Body Shop en vitrine"},"content":{"rendered":"\n

The Body Shop<\/strong> pourrait \u00eatre mis en vente : le propri\u00e9taire br\u00e9silien Natura & Co \u00e9tudie des options strat\u00e9giques pour la cha\u00eene de cosm\u00e9tiques durables, dont les r\u00e9sultats sont d\u00e9cevants depuis un certain temps.<\/p>\n\n\n\n

Pas de garantie de vente<\/h2>\n\n\n\n

L’\u00e9t\u00e9 dernier, plusieurs observateurs avaient d\u00e9j\u00e0 \u00e9voqu\u00e9 la possibilit\u00e9 d’une vente<\/a> de The Body Shop. Le propri\u00e9taire, Natura & Co, a un nouveau PDG depuis un an pour mettre de l’ordre dans ses affaires, et la cha\u00eene de cosm\u00e9tiques activistes est la s\u0153ur la plus faible du groupe. Le d\u00e9taillant voit ses ventes chuter brutalement, en partie \u00e0 cause d’un retrait de la Russie.<\/p>\n\n\n\n

Le propri\u00e9taire confirme aujourd’hui ces soup\u00e7ons : le conseil d’administration a autoris\u00e9 la direction \u00e0 explorer des alternatives strat\u00e9giques pour The Body Shop, ce qui pourrait inclure une vente \u00e9ventuelle de cette activit\u00e9. Toutefois, il n’y a aucune garantie que ce processus aboutisse \u00e0 une transaction, indique l’entreprise dans un bref communiqu\u00e9 de presse.<\/p>\n\n\n\n

The Body Shop a \u00e9t\u00e9 fond\u00e9 en 1976 par Anita Roddick, militante de l’environnement et des droits des animaux. En 2006, l’entreprise est pass\u00e9e aux mains de L’Or\u00e9al<\/strong>, ce qui n’a pas \u00e9t\u00e9 accueilli avec enthousiasme par les fans de la marque durable. Apr\u00e8s son rachat par Natura en 2017, l’entreprise a renou\u00e9 avec son pass\u00e9 militant. Le d\u00e9taillant compte quelque 3 000 magasins dans le monde.<\/p>\n","protected":false},"excerpt":{"rendered":"

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