{"id":83116,"date":"2023-08-29T12:07:50","date_gmt":"2023-08-29T10:07:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83116"},"modified":"2023-08-29T12:07:55","modified_gmt":"2023-08-29T10:07:55","slug":"les-supermarches-encouragent-lachat-daliments-malsains","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-encouragent-lachat-daliments-malsains\/","title":{"rendered":"\u00ab\u00a0Les supermarch\u00e9s encouragent l’achat d’aliments malsains\u00a0\u00bb"},"content":{"rendered":"\n

Les supermarch\u00e9s n’encouragent pas les consommateurs \u00e0 faire des choix alimentaires plus sains : pour 10 m\u00e8tres d’espace en rayon pour les aliments malsains, il n’y a que 3,6 m\u00e8tres d’espace pour les aliments sains. Les discounters Aldi<\/strong>, Lidl <\/strong>et Colruyt <\/strong>sont les meilleurs \u00e9l\u00e8ves.<\/p>\n\n\n\n

Offre exc\u00e9dentaire d’aliments malsains<\/h2>\n\n\n\n

Selon une \u00e9tude de l’institut de sant\u00e9 belge Sciensano qui vient d’\u00eatre publi\u00e9e dans la revue m\u00e9dicale scientifique BMC<\/a>, les supermarch\u00e9s flamands pr\u00e9sentent une offre exc\u00e9dentaire d’aliments malsains et de messages marketing qui encouragent les choix alimentaires malsains.<\/p>\n\n\n\n

Les chercheurs ont examin\u00e9 l’offre de 55 supermarch\u00e9s Colruyt, Carrefour, Delhaize, Lidl et Aldi, dans 16 communes flamandes. Ils ont notamment mesur\u00e9 la disponibilit\u00e9 d’aliments sains dans ces supermarch\u00e9s, en v\u00e9rifiant le rapport entre l’espace lin\u00e9aire r\u00e9serv\u00e9 aux aliments sains et celui r\u00e9serv\u00e9 aux aliments malsains.<\/p>\n\n\n\n

Les r\u00e9sultats sont \u00e9loquents : dans l’ensemble, le rapport moyen entre les aliments sains et les aliments malsains dans les supermarch\u00e9s \u00e9tait de 0,36, ce qui signifie qu’il y avait 3,6 m\u00e8tres d’aliments sains pour dix m\u00e8tres de lin\u00e9aires d’aliments malsains.<\/p>\n\n\n\n

Des produits bien en vue<\/h2>\n\n\n\n

En outre, les produits malsains semblent \u00eatre expos\u00e9s de mani\u00e8re plus visible dans les magasins. C’est aux caisses que la proportion d’aliments malsains est la plus \u00e9lev\u00e9e : 97,5 % des produits y sont ultra-transform\u00e9s, tandis que 72,2 % et 58,5 %, respectivement, sont ultra-transform\u00e9s sur les t\u00eates de gondole \u00e0 l’avant et \u00e0 l’arri\u00e8re des all\u00e9es.<\/p>\n\n\n\n

Enfin, les produits malsains semblent \u00e9galement faire l’objet d’une promotion plus importante : les confiseries et les biscuits sucr\u00e9s sont les cat\u00e9gories d’aliments pour lesquelles le nombre moyen de messages marketing sur les emballages est le plus \u00e9lev\u00e9 pour dix m\u00e8tres de longueur de rayon.<\/p>\n\n\n\n

Il existe toutefois des diff\u00e9rences significatives entre les cha\u00eenes de supermarch\u00e9s. Les discounters Aldi et Lidl, ainsi que Colruyt, affichent le meilleur rapport global entre la longueur cumul\u00e9e des rayons sains et celle des rayons malsains. Chez Colruyt, le score favorable s’explique en partie par l’absence de produits aux caisses. De son c\u00f4t\u00e9, Delhaize a obtenu un bien meilleur score pour l’offre de produits sains dans des endroits non pr\u00e9dominants du magasin.<\/p>\n\n\n\n

Inqui\u00e9tant<\/h2>\n\n\n\n

Conclusion ? Malgr\u00e9 les engagements pris par toutes les grandes cha\u00eenes de supermarch\u00e9s en Flandre pour promouvoir et cr\u00e9er des environnements alimentaires plus sains dans les magasins, les r\u00e9sultats de l’enqu\u00eate indiquent que les consommateurs sont actuellement plus susceptibles d’\u00eatre encourag\u00e9s \u00e0 acheter des produits alimentaires malsains que des produits sains. En outre, il est inqui\u00e9tant de constater que les magasins situ\u00e9s dans les quartiers \u00e0 faible revenu moyen obtiennent les pires r\u00e9sultats.<\/p>\n\n\n\n

Ratio aliments sains\/malsains dans les rayons<\/strong><\/p>\n\n\n\n

Aldi<\/td>0,45<\/td><\/tr>
Lidl<\/td>0,39<\/td><\/tr>
Colruyt<\/td>0,39<\/td><\/tr>
Moyenne<\/strong><\/td>0,36<\/strong><\/td><\/tr>
Delhaize<\/td>0,27<\/td><\/tr>
Carrefour<\/td>0,25<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Les supermarch\u00e9s n’encouragent pas les consommateurs \u00e0 faire des choix alimentaires plus sains : pour 10 m\u00e8tres d’espace en rayon pour les aliments malsains, il n’y a que 3,6 m\u00e8tres d’espace pour les aliments sains. Les discounters Aldi, Lidl et Colruyt sont les meilleurs \u00e9l\u00e8ves. <\/p>\n","protected":false},"author":3,"featured_media":83114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203,87,201,196,204],"topic":[373],"region":[226],"class_list":["post-83116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","company-carrefour","company-colruyt","company-delhaize","company-lidl","topic-durabilite","region-belgique"],"acf":[],"yoast_head":"\n\u00ab\u00a0Les supermarch\u00e9s encouragent l'achat d'aliments malsains\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour 10 m\u00e8tres d'espace en rayon pour les aliments malsains, il n'y a que 3,6 m\u00e8tres 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