{"id":8312,"date":"2015-02-13T12:35:59","date_gmt":"2015-02-13T12:35:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lotus-bakeries-signe-une-excellente-annee-2014-grace-aux-biscuits-dinosaurus\/"},"modified":"2015-02-13T12:35:59","modified_gmt":"2015-02-13T12:35:59","slug":"lotus-bakeries-signe-une-excellente-annee-2014-grace-aux-biscuits-dinosaurus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-bakeries-signe-une-excellente-annee-2014-grace-aux-biscuits-dinosaurus\/","title":{"rendered":"Lotus Bakeries signe une excellente ann\u00e9e 2014, gr\u00e2ce aux biscuits Dinosaurus"},"content":{"rendered":"<h2>Fortes performances des produits de marque<\/h2>\n<p>L\u2019ann\u00e9e derni\u00e8re Lotus Bakeries a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 348 millions d\u2019euros, soit une hausse de pr\u00e8s de 5%\u00a0 par rapport aux 332 millions d\u2019euros enregistr\u00e9s en 2013. Quant au b\u00e9n\u00e9fice net il a bondi de 31,7%, passant de 27,9 millions d\u2019euros \u00e0 36,8 millions d\u2019euros.<\/p>\n<p>Cette croissance est quasiment int\u00e9gralement attribuable aux produits de marque de Lotus, dont les ventes ont progress\u00e9 de 14 millions d\u2019euros, gr\u00e2ce notamment au biscuit Dinosaurus, qui affiche de tr\u00e8s belles performances en France et en Belgique et a fait une entr\u00e9e r\u00e9ussie aux Pays-Bas. Lotus a d\u2019ailleurs \u00e9largit la gamme avec un biscuit Dinosaurus fourr\u00e9.<\/p>\n<p>La cat\u00e9gorie des gaufres obtient, elle aussi, de bons r\u00e9sultats. En Belgique, Lotus a fortement investit pour rebaptiser la gamme de gaufres \u2018Suzy Lotus\u2019, alors qu\u2019en France le fabricant a poursuivi le d\u00e9veloppement de cette cat\u00e9gorie. Belle croissance \u00e9galement pour les sp\u00e9culoos et la p\u00e2te \u00e0 tartiner au sp\u00e9culoos, notamment au Royaume-Uni, en France, aux Pays-Bas et en Isra\u00ebl.<\/p>\n<p>Par ailleurs Lotus esp\u00e8re poursuivre son expansion en Chine. Dans cette optique le fabricant de biscuits a mis fin \u00e0 sa collaboration avec son partenaire de distribution\u00a0 et a ouvert son propre bureau de vente \u00e0 Shanghai le 1er ao\u00fbt 2014.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fortes performances des produits de marque L\u2019ann\u00e9e derni\u00e8re Lotus Bakeries a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 348 millions d\u2019euros, soit une hausse de pr\u00e8s de 5%\u00a0 par rapport aux 332 millions d\u2019euros enregistr\u00e9s en 2013. Quant au b\u00e9n\u00e9fice net il a bondi de 31,7%, passant de 27,9 millions d\u2019euros \u00e0 36,8 millions d\u2019euros. Cette croissance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus Bakeries signe une excellente ann\u00e9e 2014, gr\u00e2ce aux biscuits Dinosaurus - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-bakeries-signe-une-excellente-annee-2014-grace-aux-biscuits-dinosaurus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotus Bakeries signe une excellente ann\u00e9e 2014, gr\u00e2ce aux biscuits Dinosaurus - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Fortes performances des produits de marque L\u2019ann\u00e9e derni\u00e8re Lotus Bakeries a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 348 millions d\u2019euros, soit une hausse de pr\u00e8s de 5%\u00a0 par rapport aux 332 millions d\u2019euros enregistr\u00e9s en 2013. 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