{"id":83153,"date":"2023-08-29T15:08:47","date_gmt":"2023-08-29T13:08:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83153"},"modified":"2023-08-29T15:08:50","modified_gmt":"2023-08-29T13:08:50","slug":"esprit-optimiste-malgre-des-chiffres-rouges-sombres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/esprit-optimiste-malgre-des-chiffres-rouges-sombres\/","title":{"rendered":"Esprit optimiste malgr\u00e9 des chiffres rouges sombres"},"content":{"rendered":"\n

La faible confiance des consommateurs, la guerre en Ukraine et les investissements dans le repositionnement de sa marque ont conduit Esprit<\/strong> \u00e0 afficher de lourdes pertes. N\u00e9anmoins, le d\u00e9taillant de mode s’attend \u00e0 un redressement au second semestre.<\/p>\n\n\n\n

Remises et investissements<\/h2>\n\n\n\n

Les ventes du groupe de mode Esprit Holdings ont chut\u00e9 de 17 % au cours des six derniers mois, pour atteindre 3 milliards de dollars de Hong Kong (l’\u00e9quivalent de 350 millions d’euros). Le d\u00e9taillant a d\u00e9clar\u00e9 que cette baisse \u00e9tait due au climat de consommation n\u00e9gatif en Allemagne et dans le reste de l’Europe. Le contexte \u00e9conomique difficile et la guerre en Ukraine p\u00e8sent sur la confiance des consommateurs, selon l’entreprise.<\/p>\n\n\n\n

La perte nette s’est \u00e9lev\u00e9e \u00e0 714 millions de dollars HK (84 millions d’euros), contre un b\u00e9n\u00e9fice de 13 millions de dollars HK (1,5 million d’euros) un an plus t\u00f4t. La soci\u00e9t\u00e9 a d\u00fb consentir des rabais plus importants. En outre, pour renouer avec ses forces historiques, Esprit investit dans un repositionnement en profondeur, l’ouverture de boutiques, la num\u00e9risation et de nouvelles collections.<\/p>\n\n\n\n

Selon l’entreprise de mode, ces mesures ont d\u00e9j\u00e0 donn\u00e9 des signes encourageants en juin. Des initiatives suppl\u00e9mentaires au cours du second semestre devraient remettre le d\u00e9taillant sur la voie d’une croissance rentable.<\/p>\n","protected":false},"excerpt":{"rendered":"

La faible confiance des consommateurs, la guerre en Ukraine et les investissements dans le repositionnement de sa marque ont conduit Esprit \u00e0 afficher de lourdes pertes. N\u00e9anmoins, le d\u00e9taillant de mode s’attend \u00e0 un redressement au second semestre. <\/p>\n","protected":false},"author":3,"featured_media":17187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[808],"topic":[266],"region":[],"class_list":["post-83153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-esprit","topic-resultats-financiers"],"acf":[],"yoast_head":"\nEsprit optimiste malgr\u00e9 des chiffres rouges sombres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La faible confiance des consommateurs, la guerre en Ukraine et les investissements ont conduit Esprit \u00e0 afficher de lourdes pertes.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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