{"id":83401,"date":"2023-09-01T15:46:38","date_gmt":"2023-09-01T13:46:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83401"},"modified":"2023-09-01T15:47:03","modified_gmt":"2023-09-01T13:47:03","slug":"coolblue-ouvre-un-concept-de-magasin-ameliore-a-malines","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-ouvre-un-concept-de-magasin-ameliore-a-malines\/","title":{"rendered":"Coolblue ouvre un concept de magasin \u00ab\u00a0am\u00e9lior\u00e9\u00a0\u00bb \u00e0 Malines"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83399\" data-id=\"83399\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-.jpg 1381w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83397\" data-id=\"83397\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2.jpg 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83395\" data-id=\"83395\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3.jpg 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83393\" data-id=\"83393\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83391\" data-id=\"83391\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5.jpg 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Coolblue<\/strong> a ouvert son septi\u00e8me magasin physique belge dans le parc commercial Malinas \u00e0 Malines. L&rsquo;objectif est d&rsquo;inspirer encore plus les clients gr\u00e2ce \u00e0 un agencement adapt\u00e9 des produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u00f4les d&rsquo;inspiration<\/h2>\n\n\n\n<p>Les magasins physiques sont importants pour Coolblue parce que les clients pr\u00e9f\u00e8rent encore exp\u00e9rimenter certains produits avant de les acheter. \u00ab&nbsp;Lorsque vous cherchez un t\u00e9l\u00e9viseur, vous voulez d&rsquo;abord le voir par vous-m\u00eame. Si vous cherchez des \u00e9couteurs, vous voulez entendre comment ils sonnent vraiment&nbsp;\u00bb, explique Arne Van Verdegem, Growth Manager de Coolblue Belgium.<\/p>\n\n\n\n<p>Pour am\u00e9liorer encore cette exp\u00e9rience, le d\u00e9taillant a modifi\u00e9 la pr\u00e9sentation de ses produits. Par exemple, les clients peuvent d\u00e9couvrir des t\u00e9l\u00e9viseurs dans diff\u00e9rentes situations d&rsquo;utilisation, telles qu&rsquo;une installation sportive, de jeu ou de cin\u00e9ma. Il y a \u00e9galement des p\u00f4les d&rsquo;inspiration, o\u00f9 l&rsquo;on peut voir comment travailler de mani\u00e8re optimale \u00e0 la maison, par exemple. Le magasin propose plus d&rsquo;un millier de produits sur quelque 1 000 m\u00e8tres carr\u00e9s, r\u00e9partis en six \u00ab\u00a0univers de produits\u00a0\u00bb : t\u00e9l\u00e9viseurs, t\u00e9l\u00e9phonie, audio, appareils m\u00e9nagers, jeux et technologies de l&rsquo;information.<\/p>\n\n\n\n<p>Le magasin de Malines est le septi\u00e8me en Belgique pour le d\u00e9taillant n\u00e9erlandais de produits \u00e9lectroniques, apr\u00e8s Wilrijk, Zaventem, Gand, Bruxelles, Hasselt et Courtrai. Dans le courant de l&rsquo;ann\u00e9e, Coolblue ouvrira d&rsquo;autres magasins \u00e0 Bruges et Olen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coolblue a ouvert son septi\u00e8me magasin physique belge dans le parc commercial Malinas \u00e0 Malines. L&rsquo;objectif est d&rsquo;inspirer encore plus les clients gr\u00e2ce \u00e0 un agencement adapt\u00e9 des produits. <\/p>\n","protected":false},"author":3,"featured_media":83399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[798],"topic":[310],"region":[226],"class_list":["post-83401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-coolblue","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coolblue ouvre un concept de magasin &quot;am\u00e9lior\u00e9&quot; \u00e0 Malines - RetailDetail BE<\/title>\n<meta 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