{"id":83479,"date":"2023-09-05T09:46:09","date_gmt":"2023-09-05T07:46:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83479"},"modified":"2023-09-05T09:46:13","modified_gmt":"2023-09-05T07:46:13","slug":"limpact-de-lia-sur-le-retail-depassera-celui-de-liphone","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/limpact-de-lia-sur-le-retail-depassera-celui-de-liphone\/","title":{"rendered":"\u00ab\u00a0L’impact de l’IA sur le retail d\u00e9passera celui de l’iPhone\u00a0\u00bb"},"content":{"rendered":"\n

Les d\u00e9taillants qui n’exp\u00e9rimentent pas aujourd’hui l’intelligence artificielle g\u00e9n\u00e9rative risquent de passer \u00e0 c\u00f4t\u00e9 de milliards d’opportunit\u00e9s commerciales : cette r\u00e9volution est au moins aussi importante que le d\u00e9marrage de l’\u00e9conomie mobile il y a 15 ans.<\/p>\n\n\n\n

A l\u2019aube d\u2019une r\u00e9volution<\/h2>\n\n\n\n

\u00ab Lorsque les utilisateurs de l’application Albert Heijn<\/strong> scannent l’image d’un plat dans un magazine, cette application peut d\u00e9chiffrer ce qui est repr\u00e9sent\u00e9 sur l’image, extraire les ingr\u00e9dients, les associer \u00e0 des produits de la gamme de la cha\u00eene de supermarch\u00e9s et cr\u00e9er une liste de courses \u00e0 partir de ces produits afin que vous puissiez les commander imm\u00e9diatement. Carrefour a des initiatives similaires, comme le chatbot Hopla <\/a>\u00bb, a d\u00e9clar\u00e9 Manas Bharadwaj, conseiller pour le secteur de la vente au d\u00e9tail chez Microsoft<\/strong>, qui a acquis une exp\u00e9rience de plusieurs dizaines d’ann\u00e9es dans la vente au d\u00e9tail en occupant divers postes chez Ahold Delhaize<\/strong>.<\/p>\n\n\n\n

\u00ab Si vous vous enregistrez dans un h\u00f4tel Novotel \u00e0 S\u00e9oul, ce sera fait par un avatar, \u00e0 qui vous pourrez parler comme s’il s’agissait d’une personne. Les chatbots peuvent d\u00e9j\u00e0 r\u00e9soudre la plupart des questions et probl\u00e8mes des clients, sans l’intervention d’un ‘vrai’ employ\u00e9. \u00bb Nous sommes donc \u00e0 l’aube d’une r\u00e9volution de l’IA apr\u00e8s l’\u00e9lan des six derniers mois, estime l’expert. \u00ab 100 % des d\u00e9taillants parlent de l’IA aujourd’hui, plus de 40 % l’exp\u00e9rimentent r\u00e9ellement. \u00bb<\/p>\n\n\n\n

Point de basculement<\/h2>\n\n\n\n

Nous vivons un point de basculement : l’intelligence artificielle \u00e9tait d\u00e9j\u00e0 capable de beaucoup de choses, mais il fallait dix data scientists par entreprise pour atteindre un niveau d\u00e9cent. Aujourd’hui, m\u00eame les petites entreprises peuvent rapidement se lancer dans l’utilisation de ces nouveaux mod\u00e8les, car ils sont devenus tr\u00e8s conviviaux. \u00ab Cela change la donne : vous n’avez plus besoin d’entra\u00eener ces mod\u00e8les au pr\u00e9alable, vous les exposez \u00e0 vos donn\u00e9es et la magie op\u00e8re d\u00e9j\u00e0. \u00bb<\/p>\n\n\n\n

L’IA g\u00e9n\u00e9rative \u2018humanise\u2019 la technologie, affirme M. Bharadwaj. Elle permettra aux entreprises de r\u00e9inventer plus facilement leurs mod\u00e8les commerciaux. Et cela aura des cons\u00e9quences majeures : \u00ab Nous assistons \u00e0 un mouvement similaire \u00e0 celui qui s’est produit lors du lancement de l’iPhone : il a donn\u00e9 le coup d’envoi d’une toute nouvelle \u00e9conomie mobile. Les d\u00e9taillants ont commenc\u00e9 \u00e0 travailler sur le commerce \u00e9lectronique, les applications mobiles, la personnalisation… et des entreprises multimilliardaires sont n\u00e9es de ce mouvement. ChatGPT d’Open AI est une autre plateforme qui permet aux entreprises de cr\u00e9er des milliards d’opportunit\u00e9s commerciales. Comment devenir le prochain Uber, le prochain WeChat, le prochain Spotify, le prochain TikTok… ? Exp\u00e9rimentez, innovez. Les possibilit\u00e9s sont infinies ! \u00bb<\/p>\n\n\n\n

Exemples inspirants<\/h2>\n\n\n\n

Comment l’IA conversationnelle m\u00e8ne-t-elle au commerce conversationnel ? De quoi avez-vous besoin en tant qu’organisation pour tirer pleinement parti de ces opportunit\u00e9s ? Lors du Retail Marketing Day de RetailDetail, qui aura lieu le 21 septembre \u00e0 Anvers, Manas Bharadwaj viendra exposer les opportunit\u00e9s qu’offre l’intelligence artificielle aux d\u00e9taillants. Pas d’explications th\u00e9oriques ou techniques, mais une pr\u00e9sentation pleine d’exemples inspirants de d\u00e9taillants et de startups, dans le domaine du marketing et de la centralit\u00e9 du client.<\/p>\n\n\n\n

Des intervenants d’Impermo, Lunch Garden, Kruidvat, Jacob’s Conceptstore, Standard Bookstore, Club et Deloitte prendront \u00e9galement la parole ce jour-l\u00e0 pour raconter des histoires fascinantes aux d\u00e9taillants en qu\u00eate d’inspiration marketing. R\u00e9servez rapidement votre billet en cliquant sur le lien ci-dessous.<\/p>\n\n\n\n

\n
Oui, je participerai au Retail Marketing Day le 21 septembre.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Les d\u00e9taillants qui n’exp\u00e9rimentent pas aujourd’hui l’intelligence artificielle g\u00e9n\u00e9rative risquent de passer \u00e0 c\u00f4t\u00e9 de milliards d’opportunit\u00e9s commerciales : cette r\u00e9volution est au moins aussi importante que le d\u00e9marrage de l’\u00e9conomie mobile il y a 15 ans. <\/p>\n","protected":false},"author":3,"featured_media":83477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1319],"topic":[462,488,774],"region":[],"class_list":["post-83479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-microsoft","topic-innovation","topic-marketing","topic-retaildetail-day"],"acf":[],"yoast_head":"\n\u00ab\u00a0L'impact de l'IA sur le retail d\u00e9passera 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