{"id":83555,"date":"2023-09-06T14:42:07","date_gmt":"2023-09-06T12:42:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83555"},"modified":"2023-09-06T14:42:35","modified_gmt":"2023-09-06T12:42:35","slug":"albert-heijn-lance-une-marque-maison-vegetalienne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-lance-une-marque-maison-vegetalienne\/","title":{"rendered":"Albert Heijn lance une marque maison v\u00e9g\u00e9talienne"},"content":{"rendered":"\n

Avec AH Terra, Albert Heijn<\/strong> lance sa propre marque v\u00e9g\u00e9talienne, qui comprendra jusqu’\u00e0 200 produits dans diverses cat\u00e9gories. Le d\u00e9taillant veut rester un pr\u00e9curseur dans la transition vers les prot\u00e9ines, explique la PDG Marit van Egmond.<\/p>\n\n\n\n

De grandes ambitions<\/h2>\n\n\n\n

Cette semaine, Albert Heijn a lanc\u00e9 sa nouvelle marque maison v\u00e9g\u00e9talienne AH Terra : la gamme comprend quelque 200 produits, dont 58 sont nouveaux, dans une vari\u00e9t\u00e9 de cat\u00e9gories de produits pour chaque moment du repas : par exemple, des produits laitiers v\u00e9g\u00e9taliennes pour le caf\u00e9, des p\u00e2tes \u00e0 tartiner telles que le houmous, des p\u00e2tes \u00e0 tartiner \u00e0 base de l\u00e9gumes, des produits \u00e0 base de fromage et de viande v\u00e9gans, des substituts de viande v\u00e9g\u00e9taliens, et des produits tels que la mayonnaise \u00e0 base de plantes, la margarine, les snacks et les crevettes \u00e0 base de plantes.<\/p>\n\n\n\n

Cette gamme sera encore \u00e9largie dans un avenir proche. En effet, le d\u00e9taillant a l’ambition de contribuer positivement \u00e0 la transition prot\u00e9ique : d’ici 2025, Albert Heijn souhaite que 50 % des prot\u00e9ines vendues soient d’origine v\u00e9g\u00e9tale, et 60 % d’ici 2030.<\/p>\n\n\n\n

\u00ab Avec l’introduction de la ligne AH Terra, il est encore plus facile de se nourrir et de boire \u00e0 base de plantes \u00bb, explique Marit van Egmond, directrice g\u00e9n\u00e9rale de l’entreprise. \u00ab Les produits sont savoureux, abordables et de qualit\u00e9 sup\u00e9rieure. Une alternative v\u00e9g\u00e9tale est disponible pour chaque repas, que ce soit au petit-d\u00e9jeuner, au d\u00e9jeuner, au d\u00eener ou entre les repas. Si tout le monde mange d\u00e9j\u00e0 des aliments d’origine v\u00e9g\u00e9tale un jour par semaine, un grand pas peut \u00eatre fait dans la transition vers les prot\u00e9ines. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec AH Terra, Albert Heijn lance sa propre marque v\u00e9g\u00e9talienne, qui comprendra jusqu’\u00e0 200 produits dans diverses cat\u00e9gories. Le d\u00e9taillant veut rester un pr\u00e9curseur dans la transition vers les prot\u00e9ines, explique la PDG Marit van Egmond. <\/p>\n","protected":false},"author":3,"featured_media":83553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[123],"topic":[373],"region":[],"class_list":["post-83555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","topic-durabilite"],"acf":[],"yoast_head":"\nAlbert Heijn lance une marque maison v\u00e9g\u00e9talienne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec AH Terra, Albert Heijn lance sa propre marque v\u00e9g\u00e9talienne, qui comprendra jusqu'\u00e0 200 produits dans diverses cat\u00e9gories.\" \/>\n<meta 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