{"id":83631,"date":"2023-09-07T15:39:04","date_gmt":"2023-09-07T13:39:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83631"},"modified":"2023-09-07T15:39:50","modified_gmt":"2023-09-07T13:39:50","slug":"le-nouveau-ceo-de-tedi-devra-lutter-contre-son-rival-action","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-nouveau-ceo-de-tedi-devra-lutter-contre-son-rival-action\/","title":{"rendered":"Le nouveau CEO de TEDi devra lutter contre son rival Action"},"content":{"rendered":"\n<p>Avec une direction enti\u00e8rement remani\u00e9e, la cha\u00eene de magasins discount allemande <strong>TEDi<\/strong> veut atteindre rapidement les 5 000 magasins en Europe. Le d\u00e9taillant sent le souffle chaud d&rsquo;<strong>Action <\/strong>dans son cou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un \u00e9chec de millions<\/h2>\n\n\n\n<p>TEDi a un nouveau PDG : il s&rsquo;agit du Croate Petar Burazin, un directeur de la distribution exp\u00e9riment\u00e9 au niveau international, qui a travaill\u00e9 chez Lidl, Aldi, Kik et Woolworths. Il doit remettre le discounter non alimentaire sur les rails apr\u00e8s une p\u00e9riode difficile : TEDi a connu une expansion rat\u00e9e de sa gamme de textiles, qui a co\u00fbt\u00e9 des millions d&rsquo;euros \u00e0 l&rsquo;entreprise. En outre, le combattant des prix est confront\u00e9 \u00e0 <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/nonfood-heinig-setzt-neuen-chef-bei-tedi-ein-173305\">une concurrence accrue sur son march\u00e9 national<\/a> de la part de son rival Action, qui conna\u00eet une croissance rapide, \u00e9crit le Lebensmittel Zeitung.<\/p>\n\n\n\n<p>Stefan Heinig, propri\u00e9taire de TEDi et ancien propri\u00e9taire du discounter textile Kik, a donc remplac\u00e9 l&rsquo;ensemble de la direction de l&rsquo;entreprise au cours des derniers mois, le nouveau PDG \u00e9tant la derni\u00e8re pi\u00e8ce du puzzle. TEDi compte actuellement pr\u00e8s de 3 000 magasins en Europe et ambitionne d&rsquo;en avoir 5 000 \u00e0 terme. Le d\u00e9taillant s&rsquo;est r\u00e9cemment lanc\u00e9 en France et en Belgique, o\u00f9 un premier magasin <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/tedi-le-concurrent-daction-sinstalle-a-tongres-et-a-lanaken\/\">a ouvert ses portes avant l&rsquo;\u00e9t\u00e9<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec une direction enti\u00e8rement remani\u00e9e, la cha\u00eene de magasins discount allemande TEDi veut atteindre rapidement les 5 000 magasins en Europe. Le d\u00e9taillant sent le souffle chaud d&rsquo;Action dans son cou.<\/p>\n","protected":false},"author":3,"featured_media":73142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1153],"topic":[609],"region":[],"class_list":["post-83631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-tedi","topic-changement-de-direction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le nouveau CEO de TEDi devra lutter contre son rival Action - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec une direction enti\u00e8rement remani\u00e9e, la cha\u00eene de magasins discount allemande 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