{"id":8368,"date":"2015-02-19T13:40:09","date_gmt":"2015-02-19T13:40:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/sony-cede-sa-branche-audio-et-video-pour-renouer-avec-la-rentabilite\/"},"modified":"2015-02-19T13:40:09","modified_gmt":"2015-02-19T13:40:09","slug":"sony-cede-sa-branche-audio-et-video-pour-renouer-avec-la-rentabilite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/sony-cede-sa-branche-audio-et-video-pour-renouer-avec-la-rentabilite\/","title":{"rendered":"Sony c\u00e8de sa branche \u2018audio et vid\u00e9o\u2019 pour renouer avec la rentabilit\u00e9"},"content":{"rendered":"

Cession de la branche audio et vid\u00e9o<\/h2>\n

Lors de la pr\u00e9sentation du plan triennal de Sony, le PDG Kazuo Hirai a annonc\u00e9 l\u2019abandon de la branche audio et vid\u00e9o<\/a> \u00e0 partir du mois d\u2019octobre. Ainsi le groupe japonais poursuit ses restructurations, apr\u00e8s avoir d\u00e9j\u00e0 c\u00e9d\u00e9 sa division \u2018t\u00e9l\u00e9viseurs\u2019 et autonomis\u00e9 sa division \u2018ordinateurs\u2019 sous le nom Vaio.<\/p>\n

Quant \u00e0 la branche d\u00e9ficitaire des smartphones, le CEO dit \u00ab vouloir laisser toutes les options ouvertes \u00bb, y compris une autonomisation, voire m\u00eame une cession.<\/p>\n

Tous ces domaines, dans lesquelles Sony autrefois excellait (pensez au Walkman), sont aujourd\u2019hui aux mains de concurrents, tels que Samsung et LG. Sony n\u2019est jamais parvenu \u00e0 freiner la perte de ses parts march\u00e9 et encore moins \u00e0 en regagner.<\/p>\n

\n
Focus sur les jeux vid\u00e9o, la musique et les films<\/h2>\n

\u00ab A partir de l\u2019exercice comptable suivant la strat\u00e9gie consistera \u00e0 g\u00e9n\u00e9rer du b\u00e9n\u00e9fice et \u00e0 investir dans la croissance \u00bb, indique Hirai. C\u2019est pourquoi dans les ann\u00e9es \u00e0 venir Sony se concentrera sur les secteurs rentables, tels que les jeux vid\u00e9o, les films et les capteurs photos. Sony produit d\u00e9j\u00e0 des capteurs photos pour Apple entre autres et estime qu\u2019il y a \u00e9galement des possibilit\u00e9s dans le segment des voitures autonomes . Par ailleurs Hirai compte miser pleinement sur sa division PlayStation<\/a>.<\/p>\n

La nouvelle strat\u00e9gie, accueillie favorablement par les investisseurs, devrait permettre de multiplier le b\u00e9n\u00e9ficie par 25. Pour l\u2019exercice en cours, dont les r\u00e9sultats seront communiqu\u00e9s ult\u00e9rieurement, le CEO s\u2019attend \u00e0 une perte, mais dans les trois prochaines ann\u00e9es le b\u00e9n\u00e9fice op\u00e9rationnel devrait atteindre plus de 500 milliards de yens (environ trois milliards d\u2019euros).<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Cession de la branche audio et vid\u00e9o Lors de la pr\u00e9sentation du plan triennal de Sony, le PDG Kazuo Hirai a annonc\u00e9 l\u2019abandon de la branche audio et vid\u00e9o \u00e0 partir du mois d\u2019octobre. Ainsi le groupe japonais poursuit ses restructurations, apr\u00e8s avoir d\u00e9j\u00e0 c\u00e9d\u00e9 sa division \u2018t\u00e9l\u00e9viseurs\u2019 et autonomis\u00e9 sa division \u2018ordinateurs\u2019 sous le […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nSony c\u00e8de sa branche \u2018audio et vid\u00e9o\u2019 pour renouer avec la rentabilit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/sony-cede-sa-branche-audio-et-video-pour-renouer-avec-la-rentabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony c\u00e8de sa branche \u2018audio et vid\u00e9o\u2019 pour renouer avec la rentabilit\u00e9 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Cession de la branche audio et vid\u00e9o Lors de la pr\u00e9sentation du plan triennal de Sony, le PDG Kazuo Hirai a annonc\u00e9 l\u2019abandon de la branche audio et vid\u00e9o \u00e0 partir du mois d\u2019octobre. 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