{"id":8371,"date":"2015-02-19T16:08:26","date_gmt":"2015-02-19T16:08:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-cara-pils-continuera-t-elle-dexister\/"},"modified":"2015-02-19T16:08:26","modified_gmt":"2015-02-19T16:08:26","slug":"la-cara-pils-continuera-t-elle-dexister","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-cara-pils-continuera-t-elle-dexister\/","title":{"rendered":"La Cara Pils continuera-t-elle d\u2019exister ?"},"content":{"rendered":"<h2>La Cara Pils rebaptis\u00e9e Everyday Pils \u2026<\/h2>\n<p>Plus de 2.700 signatures sur la p\u00e9tition \u00ab Non ! Pas d\u2019Everyday, nous voulons la Cara Pils \u00bb, plus de 7.500 \u2018likes\u2019 sur la page Facebook \u00ab Non au changement de nom de la Cara Pils \u00bb et des dizaines de messages sur Twitter sous le slogan \u00ab Save Cara \u00bb : visiblement le projet de changement de nom de la Cara Pils en Everyday n\u2019a pas plu aux adeptes.<\/p>\n<p>\u00ab La Cara Pils \u00e0 une image branch\u00e9e marginale \u00bb, explique le sp\u00e9cialiste en marketing Stef Verbeeck dans l\u2019\u00e9mission \u2018De ochtend\u2019 sur Radio 1. \u00ab Nous l\u2019associons \u00e0 certaines histoires li\u00e9es \u00e0 des moments nostalgiques de notre vie , par exemple notre p\u00e9riode estudiantine. Plus on associe une marque \u00e0 des choses personnelles, plus on va aimer la marque. \u00bb<\/p>\n<p>\u00ab Ignorer ces protestations serait vraiment stupide \u00bb, poursuit Verbeeck. Point de vue que partage le professeur en marketing Gino Van Ossel (Vlerick Management School), comme il en t\u00e9moigne dans le journal Het Nieuwsblad : \u00ab Faire marche-arri\u00e8re serait une tr\u00e8s bonne chose. La Cara a acquis une sorte de statut culte en tant que pils anticonformiste, ce qui explique d\u2019ailleurs qu\u2019elle soit chez Colruyt la pils en canette la mieux vendue. \u00bb<\/p>\n<h2>\n<br \/>\u2026 ou peut-\u00eatre pas (encore) ?<\/h2>\n<p>Colruyt souligne qu\u2019une d\u00e9cision d\u00e9finitive n\u2019a pas encore \u00e9t\u00e9 prise : \u00ab Le logo Everyday figure d\u00e9j\u00e0 sur la canette \u00bb, indique le porte-parole Jan Derom. \u00ab Tout comme pour les autres produits Everyday, l\u2019objectif est de changer l\u2019emballage de fa\u00e7on \u00e0 ce que tous les produits sous l\u2019\u00e9tendard Everyday soient clairement identifiables. \u00bb<\/p>\n<p>\u00ab Mais vu les r\u00e9actions que ce changement de nom suscite chez nos clients, nous devrions peut-\u00eatre garder la canette telle qu\u2019elle est \u00bb, poursuit Derom. \u00ab Ou alors consulter les clients concernant le nouveau look de la canette. De toute fa\u00e7on nous n\u2019avons pas encore pris de d\u00e9cision d\u00e9finitive \u00e0 ce sujet. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Cara Pils rebaptis\u00e9e Everyday Pils \u2026 Plus de 2.700 signatures sur la p\u00e9tition \u00ab Non ! Pas d\u2019Everyday, nous voulons la Cara Pils \u00bb, plus de 7.500 \u2018likes\u2019 sur la page Facebook \u00ab Non au changement de nom de la Cara Pils \u00bb et des dizaines de messages sur Twitter sous le slogan \u00ab [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Cara Pils continuera-t-elle d\u2019exister ? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-cara-pils-continuera-t-elle-dexister\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Cara Pils continuera-t-elle d\u2019exister ? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La Cara Pils rebaptis\u00e9e Everyday Pils \u2026 Plus de 2.700 signatures sur la p\u00e9tition \u00ab Non ! 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