{"id":83912,"date":"2023-09-14T10:05:19","date_gmt":"2023-09-14T08:05:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83912"},"modified":"2023-09-14T10:05:23","modified_gmt":"2023-09-14T08:05:23","slug":"jysk-contrecarre-le-ralentissement-par-lexpansion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-contrecarre-le-ralentissement-par-lexpansion\/","title":{"rendered":"JYSK contrecarre le ralentissement par l&rsquo;expansion"},"content":{"rendered":"\n<p>L&rsquo;exercice 2022\/2023 a \u00e9t\u00e9 une nouvelle ann\u00e9e record pour <strong>JYSK<\/strong>, notamment gr\u00e2ce \u00e0 une forte expansion. La croissance du chiffre d&rsquo;affaires continue toutefois de ralentir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus de croissance \u00e0 deux chiffres<\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, la cha\u00eene scandinave d&rsquo;ameublement JYSK avait d\u00e9j\u00e0 d\u00fb admettre un ralentissement de la croissance, lorsque le chiffre d&rsquo;affaires avait grimp\u00e9 de 11 % pour atteindre 36,2 milliards de couronnes danoises (4,9 milliards d&rsquo;euros). Aujourd&rsquo;hui, m\u00eame une croissance \u00e0 deux chiffres n&rsquo;est plus possible : les ventes ont augment\u00e9 de 6,3 % cette ann\u00e9e pour atteindre 38,5 milliards de couronnes (5,2 milliards d&rsquo;euros).<\/p>\n\n\n\n<p>Il s&rsquo;agit n\u00e9anmoins d&rsquo;un nouveau record pour le d\u00e9taillant, qui reste engag\u00e9 dans une expansion agressive de ses magasins. Au total, 135 magasins ont ouvert leurs portes au cours de l&rsquo;exercice qui s&rsquo;est achev\u00e9 fin ao\u00fbt, soit le m\u00eame nombre que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. En mai, la cha\u00eene s&rsquo;est \u00e9galement implant\u00e9e en Turquie. JYSK compte d\u00e9sormais plus de 3 300 magasins dans 48 pays et le nombre de clients a augment\u00e9 de 1,2 million.<\/p>\n\n\n\n<p>Rami Jensen, le nouveau PDG et pr\u00e9sident depuis deux semaines, est satisfait des r\u00e9sultats. \u00ab\u00a0Le march\u00e9 mondial du retail est toujours sous pression, la confiance des consommateurs et le pouvoir d&rsquo;achat sont faibles\u00a0\u00bb, d\u00e9clare-t-il, mais l&rsquo;image et le positionnement de JYSK restent bons.<\/p>\n\n\n\n<p>JYSK a \u00e9galement r\u00e9organis\u00e9 619 magasins, qui ont re\u00e7u le dernier concept de magasin 3.0. Plus des deux tiers des magasins ont \u00e9t\u00e9 r\u00e9am\u00e9nag\u00e9s, \u00ab\u00a0et nous n&rsquo;avons pas l&rsquo;intention de ralentir dans les ann\u00e9es \u00e0 venir\u00a0\u00bb, d\u00e9clare Jensen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;exercice 2022\/2023 a \u00e9t\u00e9 une nouvelle ann\u00e9e record pour JYSK, notamment gr\u00e2ce \u00e0 une forte expansion. La croissance du chiffre d&rsquo;affaires continue toutefois de ralentir.<\/p>\n","protected":false},"author":5,"featured_media":62837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[567],"topic":[266],"region":[],"class_list":["post-83912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-jysk","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JYSK contrecarre le ralentissement par l&#039;expansion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;exercice 2022\/2023 a \u00e9t\u00e9 une nouvelle ann\u00e9e record pour JYSK, notamment gr\u00e2ce \u00e0 une forte expansion. 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