{"id":84062,"date":"2023-09-18T09:59:41","date_gmt":"2023-09-18T07:59:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84062"},"modified":"2023-09-18T09:59:45","modified_gmt":"2023-09-18T07:59:45","slug":"jumbo-vise-desormais-50-magasins-belges-en-2025","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-vise-desormais-50-magasins-belges-en-2025\/","title":{"rendered":"Jumbo vise d\u00e9sormais 50 magasins Belges en 2025"},"content":{"rendered":"\n

Jumbo<\/strong> ne renonce pas \u00e0 la Belgique, mais se donne un peu plus de temps : l’objectif est d\u00e9sormais de 50 magasins en 2025 et la rentabilit\u00e9 n’est plus loin. La gamme est adapt\u00e9e pour convaincre les Flamands.<\/p>\n\n\n\n

Conditions difficiles<\/h2>\n\n\n\n

Jumbo avait imagin\u00e9 s’implanter plus facilement en Belgique, reconnaissent les top managers Ton van Veen et Peter Isaac. Les choses vont plus lentement que pr\u00e9vu, mais il n’est pas question de baisser les bras : \u00ab L’ann\u00e9e derni\u00e8re, nous avons tout r\u00e9examin\u00e9 et nous avons dit oui \u00e0 la poursuite de la croissance en Belgique <\/a>\u00bb, d\u00e9clarent-ils dans une interview accord\u00e9e \u00e0 HLN. \u00ab Nous sommes l\u00e0 pour rester ! \u00bb<\/p>\n\n\n\n

\u00ab Les conditions en Belgique sont plus difficiles que ce que nous pensions il y a quatre ans \u00bb, d\u00e9clare M. van Veen : Jumbo comptait sur de meilleurs prix et de meilleures marges ici, mais le profil des marges en Belgique est similaire \u00e0 celui des Pays-Bas. Le fait que la cha\u00eene de supermarch\u00e9s soit encore d\u00e9ficitaire en Belgique (4,1 millions d’euros l’ann\u00e9e derni\u00e8re) ne pr\u00e9occupe toutefois pas le dirigeant : Jumbo se concentre sur le long terme. \u00ab Le moment o\u00f9 nous commencerons \u00e0 faire des b\u00e9n\u00e9fices n’est pas loin \u00bb, affirme-t-il.<\/p>\n\n\n\n

Retard<\/h2>\n\n\n\n

Apr\u00e8s presque quatre ans, le compteur s’\u00e9tablit \u00e0 30 magasins en Flandre. La lenteur de l’expansion est li\u00e9e \u00e0 la l\u00e9gislation sur les licences. En Belgique, chaque projet fait syst\u00e9matiquement l’objet d’un recours, presque litt\u00e9ralement. Cela entra\u00eene \u00e0 chaque fois jusqu’\u00e0 un an et demi de retard. \u00ab Nous n’aurions peut-\u00eatre pas d\u00fb parler de 100 magasins dans quelques ann\u00e9es. \u00bb Mais 50 magasins en 2025, c’est \u00ab plausible \u00bb, selon M. van Veen.<\/p>\n\n\n\n

Jumbo doit encore convaincre les consommateurs flamands de sa formule distinctive, constatent ses dirigeants. Quelque 3 000 des 16 000 r\u00e9f\u00e9rences sont aujourd’hui des r\u00e9f\u00e9rences belges uniques. C’est l\u00e0 que la cha\u00eene a encore des progr\u00e8s \u00e0 faire. \u00ab Nous constatons que plus on se rapproche de la Flandre occidentale, plus le besoin de produits r\u00e9gionaux et belges se fait sentir. \u00bb<\/p>\n\n\n\n

\u00ab\u00a0Colhaize\u00a0\u00bb<\/h2>\n\n\n\n

N\u00e9anmoins, Isaac et van Veen croient en la force de la formule Jumbo : \u00ab Il n’y a vraiment aucun autre supermarch\u00e9 en Belgique qui soit pr\u00eat \u00e0 aller aussi loin dans la combinaison du prix le plus bas, de l’assortiment le plus large et du meilleur service. N’h\u00e9sitez donc pas \u00e0 nous appeler Colhaize<\/em> \u00bb. Il s’agit des prix de Colruyt<\/strong> combin\u00e9s \u00e0 l’assortiment de Delhaize<\/strong>.<\/p>\n\n\n\n

Jumbo confirme \u00e9galement que le premier Foodmarkt belge ouvrira ses portes \u00e0 Gand \u00e0 l’automne 2024, sur le site o\u00f9 se trouvent \u00e9galement Decathlon<\/strong> et Weba<\/strong>. Foodmarkt est une enseigne avec deux fois plus d’assortiment et encore plus d’exp\u00e9rience : des chefs cuisiniers pr\u00e9pareront des repas dans le magasin et il y aura \u00e9galement un restaurant, le Jumbo Foodcaf\u00e9, o\u00f9 l’on pourra manger sur place. Le commerce \u00e9lectronique avec livraison \u00e0 domicile n’est toutefois pas pour demain : pour cela, Jumbo a d’abord besoin de plus de magasins en Flandre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jumbo ne renonce pas \u00e0 la Belgique, mais se donne un peu plus de temps : l’objectif est d\u00e9sormais de 50 magasins en 2025 et la rentabilit\u00e9 n’est plus loin. 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