{"id":8410,"date":"2015-02-24T16:19:56","date_gmt":"2015-02-24T16:19:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-maintient-le-nom-cara-pils\/"},"modified":"2015-02-24T16:19:56","modified_gmt":"2015-02-24T16:19:56","slug":"colruyt-maintient-le-nom-cara-pils","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-maintient-le-nom-cara-pils\/","title":{"rendered":"Colruyt maintient le nom \u2018Cara Pils\u2019"},"content":{"rendered":"<h2>Un nouveau look<\/h2>\n<p>Colruyt avait l\u2019intention de rebaptiser sa Cara Pils en Enveryday, dans le cadre d\u2019une op\u00e9ration de relifting de sa marque bon march\u00e9\u00a0 Everyday. Mais les consommateurs en ont d\u00e9cid\u00e9 autrement et le changement de nom n\u2019aura donc pas lieu : \u00ab Cara fait d\u00e9j\u00e0 partie de l\u2019assortiment de notre marque premier prix Everyday, comme l\u2019indique le petit logo Everyday sur la cannette. Toutefois nous n\u2019avions pas encore pris de d\u00e9cision d\u00e9finitive concernant le nom de la marque \u00bb, explique le marketeur Koen Durant \u00ab La Cara Pils restera la Cara Pils, promis \u00bb, poursuit-il.<\/p>\n<p>Toutefois le look de la cannette Cara Pils sera renouvel\u00e9 et les consommateurs auront voix au chapitre : pour ce faire Colruyt a lanc\u00e9 un mini-site sur lequel d\u00e8s jeudi trois projets diff\u00e9rents seront propos\u00e9s. Les consommateurs auront jusqu\u2019\u00e0 lundi prochain pour voter pour leur cannette pr\u00e9f\u00e9r\u00e9e.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nouveau look Colruyt avait l\u2019intention de rebaptiser sa Cara Pils en Enveryday, dans le cadre d\u2019une op\u00e9ration de relifting de sa marque bon march\u00e9\u00a0 Everyday. Mais les consommateurs en ont d\u00e9cid\u00e9 autrement et le changement de nom n\u2019aura donc pas lieu : \u00ab Cara fait d\u00e9j\u00e0 partie de l\u2019assortiment de notre marque premier prix [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt maintient le nom \u2018Cara Pils\u2019 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-maintient-le-nom-cara-pils\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt maintient le nom \u2018Cara Pils\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Un nouveau look Colruyt avait l\u2019intention de rebaptiser sa Cara Pils en Enveryday, dans le cadre d\u2019une op\u00e9ration de relifting de sa marque bon march\u00e9\u00a0 Everyday. 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