{"id":84111,"date":"2023-09-18T13:24:35","date_gmt":"2023-09-18T11:24:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84111"},"modified":"2023-09-18T13:24:37","modified_gmt":"2023-09-18T11:24:37","slug":"mars-veut-passer-a-zero-emission-avec-un-plan-abordable-et-realisable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-veut-passer-a-zero-emission-avec-un-plan-abordable-et-realisable\/","title":{"rendered":"Mars veut passer \u00e0 z\u00e9ro \u00e9mission avec un plan \u00ab\u00a0abordable et r\u00e9alisable \u00bb"},"content":{"rendered":"\n<p><strong>Mars <\/strong>revoit ses ambitions climatiques \u00e0 la hausse : d&rsquo;ici \u00e0 2030, le fabricant vise \u00e0 r\u00e9duire les \u00e9missions de 50 % sur l&rsquo;ensemble de sa cha\u00eene de valeur. Pour ce faire, le fabricant pr\u00e9sente une nouvelle feuille de route qui se veut \u00ab\u00a0acc\u00e9l\u00e9r\u00e9e, r\u00e9alisable et abordable \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empreinte au niveau de la Finlande<\/h2>\n\n\n\n<p>Mars souhaite r\u00e9duire de moiti\u00e9 ses \u00e9missions de carbone &#8211; soit environ 15 millions de tonnes &#8211; d&rsquo;ici \u00e0 2030, afin de parvenir plus rapidement \u00e0 des \u00e9missions nettes nulles en 2050. Selon sa nouvelle feuille de route, Mars investira d\u00e9j\u00e0 plus d&rsquo;un milliard de dollars au cours des trois prochaines ann\u00e9es pour r\u00e9duire les \u00e9missions sur l&rsquo;ensemble de sa cha\u00eene de valeur, \u00ab&nbsp;malgr\u00e9 une \u00e9conomie mondiale plus faible&nbsp;\u00bb.<\/p>\n\n\n\n<p>L&rsquo;entreprise a atteint son point d&rsquo;\u00e9mission le plus \u00e9lev\u00e9 en 2018 et a r\u00e9duit ses \u00e9missions de gaz \u00e0 effet de serre de 8 %, soit 2,6 millions de tonnes en termes absolus, par rapport \u00e0 2015, explique le fabricant, bien que l&rsquo;entreprise ait connu une croissance de 60 % au cours de cette p\u00e9riode. Pourtant, le fabricant de Pedigree a encore une empreinte comparable \u00e0 celle d&rsquo;un pays comme la Finlande.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La g\u00e9n\u00e9ration de PDG responsables<\/h2>\n\n\n\n<p>\u00ab&nbsp;2050 peut sembler loin dans le futur, mais les progr\u00e8s accomplis au cours des sept prochaines ann\u00e9es sont cruciaux. Ma g\u00e9n\u00e9ration de PDG a la possibilit\u00e9 et la responsabilit\u00e9 de r\u00e9duire r\u00e9ellement les \u00e9missions,&nbsp;\u00bb d\u00e9clare le PDG Poul Weihrauch, qui estime \u00e9galement que les entreprises devraient \u00eatre jug\u00e9es sur les r\u00e9sultats qu&rsquo;elles obtiennent r\u00e9ellement.<\/p>\n\n\n\n<p>\u00ab&nbsp;Investir dans la r\u00e9duction des \u00e9missions est une politique commerciale saine, r\u00e9alisable, abordable et absolument n\u00e9cessaire,&nbsp;\u00bb affirme Weihrauch. Un sondage l&rsquo;a confirm\u00e9 : 69 % des adultes des sept plus grandes \u00e9conomies du monde estiment que les entreprises devraient se concentrer autant, voire plus, sur la lutte contre le changement climatique que sur les d\u00e9fis \u00e9conomiques.<\/p>\n\n\n\n<p>Pour atteindre le Net Zero, Mars acc\u00e9l\u00e8re ses efforts en mati\u00e8re d&rsquo;\u00e9nergie 100 % renouvelable, de cha\u00eenes d&rsquo;approvisionnement plus transparentes, d&rsquo;agriculture intelligente et de logistique plus verte, entre autres. Par exemple, le fabricant pr\u00e9voit \u00e9galement d\u2019utiliser des \u00ab&nbsp;prot\u00e9ines alternatives&nbsp;\u00bb pour les aliments pour animaux de compagnie et d&rsquo;inclure les r\u00e9sultats climatiques dans les plans de r\u00e9mun\u00e9ration des cadres sup\u00e9rieurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars revoit ses ambitions climatiques \u00e0 la hausse : d&rsquo;ici \u00e0 2030, le fabricant vise \u00e0 r\u00e9duire les \u00e9missions de 50 % sur l&rsquo;ensemble de sa cha\u00eene de valeur. Pour ce faire, le fabricant pr\u00e9sente une nouvelle feuille de route qui se veut \u00ab\u00a0acc\u00e9l\u00e9r\u00e9e, r\u00e9alisable et abordable \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":59270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[564],"topic":[373],"region":[],"class_list":["post-84111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mars","topic-durabilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars veut passer \u00e0 z\u00e9ro \u00e9mission avec un plan \u00ab\u00a0abordable et r\u00e9alisable \u00bb - RetailDetail BE<\/title>\n<meta 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