{"id":8441,"date":"2015-02-27T11:36:04","date_gmt":"2015-02-27T11:36:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/echange-de-magasins-entre-auchan-et-systeme-u\/"},"modified":"2015-02-27T11:36:04","modified_gmt":"2015-02-27T11:36:04","slug":"echange-de-magasins-entre-auchan-et-systeme-u","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/echange-de-magasins-entre-auchan-et-systeme-u\/","title":{"rendered":"Echange de magasins entre Auchan et Syst\u00e8me U"},"content":{"rendered":"<h2>\u00ab Approfondissement de notre partenariat \u00bb<\/h2>\n<p>Officiellement il n\u2019est pas question d\u2019une fusion, mais d\u2019un \u00ab approfondissement \u00bb du partenariat conclu entre\u00a0 Auchan et Syst\u00e8me U en septembre dernier. Les deux cha\u00eenes avaient alors d\u00e9cid\u00e9 d\u2019acheter en commun des produits chez les grands fabricants de marque, afin de peser plus lourd dans les n\u00e9gociations de prix.<\/p>\n<p>\u00ab Personne ne rach\u00e8te personne, l\u2019objectif est de garder tous les magasins \u00bb, indique un document interne qui, selon les syndicats, aurait \u00e9t\u00e9 \u00e9mis par la direction d\u2019Auchan. Toutefois le document \u00e9voque \u00e9galement la \u00ab cr\u00e9ation d\u2019une nouvelle entit\u00e9 \u00bb, pilot\u00e9 par \u00ab un comit\u00e9 de gouvernance paritaire. \u00bb<\/p>\n<p>Par ailleurs Syst\u00e8me U entrerait au capital d\u2019Eurauchan, la centrale d\u2019achats d\u2019Auchan France, et les deux groupes auraient l\u2019intention de collaborer plus \u00e9troitement pour le d\u00e9veloppement de produits sous marque propre.<\/p>\n<h2>\n<br \/>Echange de magasins<\/h2>\n<p>Mais le point le plus \u00e9tonnant du nouveau projet \u2013 qui s\u2019\u00e9tale sur cinq ans \u2013 est l\u2019\u00e9change de magasins entre les deux distributeurs. Ainsi tous les \u2018Hypermarch\u00e9s U\u2019 de plus de 5.000 m\u00b2 et r\u00e9alisant un chiffre d\u2019affaires de plus de 50 millions d\u2019euros, passeront sous l\u2019\u00e9tendard Auchan.<\/p>\n<p>Selon le site fran\u00e7ais Lin\u00e9aires, il s\u2019agirait de 15 \u2018Hypermarch\u00e9s U\u2019 sur les 67 au total, bien qu\u2019il ne soit pas exclu qu\u2019\u00e0 terme tous les hypermarch\u00e9s de Syst\u00e8me U passent sous l\u2019enseigne Auchan.<\/p>\n<p>Parall\u00e8lement les 262 supermarch\u00e9s Simply Market, l\u2019une des enseignes sous laquelle op\u00e8re Auchan, seront convertis en \u2018Super U\u2019. Les premiers effets de cette nouvelle strat\u00e9gie devraient \u00eatre visibles apr\u00e8s l\u2019\u00e9t\u00e9.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Approfondissement de notre partenariat \u00bb Officiellement il n\u2019est pas question d\u2019une fusion, mais d\u2019un \u00ab approfondissement \u00bb du partenariat conclu entre\u00a0 Auchan et Syst\u00e8me U en septembre dernier. Les deux cha\u00eenes avaient alors d\u00e9cid\u00e9 d\u2019acheter en commun des produits chez les grands fabricants de marque, afin de peser plus lourd dans les n\u00e9gociations de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Echange de magasins entre Auchan et Syst\u00e8me U - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/echange-de-magasins-entre-auchan-et-systeme-u\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Echange de magasins entre Auchan et Syst\u00e8me U - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Approfondissement de notre partenariat \u00bb Officiellement il n\u2019est pas question d\u2019une fusion, mais d\u2019un \u00ab approfondissement \u00bb du partenariat conclu entre\u00a0 Auchan et Syst\u00e8me U en septembre dernier. 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