{"id":84447,"date":"2023-09-22T14:14:21","date_gmt":"2023-09-22T12:14:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84447"},"modified":"2023-09-22T14:14:23","modified_gmt":"2023-09-22T12:14:23","slug":"jumbo-franchise-egalement-des-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-franchise-egalement-des-supermarches\/","title":{"rendered":"Jumbo franchise \u00e9galement des supermarch\u00e9s"},"content":{"rendered":"\n<p>La cha\u00eene de supermarch\u00e9s <strong>Jumbo<\/strong> va franchiser deux magasins qu&rsquo;elle g\u00e8re actuellement elle-m\u00eame. D&rsquo;autres succursales pourraient suivre \u00e0 l&rsquo;avenir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des ind\u00e9pendants chevronn\u00e9s<\/h2>\n\n\n\n<p>Les supermarch\u00e9s de Ranst et de Rijkevorsel, tous deux situ\u00e9s dans la province d&rsquo;Anvers, passeront bient\u00f4t aux mains de franchis\u00e9s, rapporte Gazet van Antwerpen. \u00ab&nbsp;Nous voulons rester pertinents pour les clients belges et nous cherchons constamment \u00e0 am\u00e9liorer les magasins et notre r\u00e9seau de points de vente,&nbsp;\u00bb a d\u00e9clar\u00e9 le journal en citant la cha\u00eene braban\u00e7onne.<\/p>\n\n\n\n<p>Les deux magasins seront confi\u00e9s \u00e0 des exploitants exp\u00e9riment\u00e9s qui poss\u00e8dent d\u00e9j\u00e0 un autre Jumbo : Martijn et Jason Vis, de Jumbo Balen, reprendront le supermarch\u00e9 de Rijkevorsel, tandis que Philippe Calliauw, de Jumbo Schoten, reprendra (avec Anthony Van Gastel) la succursale de Ranst.<\/p>\n\n\n\n<p>Jumbo compte actuellement 31 magasins en Belgique : 10 franchis\u00e9s et 21 en propre. \u00c0 court terme, aucun autre magasin en propre ne sera transf\u00e9r\u00e9 \u00e0 des franchis\u00e9s, mais \u00e0 plus long terme, la cha\u00eene dit qu&rsquo;elle \u00ab&nbsp;examinera s&rsquo;il y a de l&rsquo;int\u00e9r\u00eat&nbsp;\u00bb. Selon GvA, de nouveaux magasins seront de toute fa\u00e7on ouverts de pr\u00e9f\u00e9rence en franchise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qui est le prochain ?<\/h2>\n\n\n\n<p>Cette d\u00e9cision est \u00e0 la fois surprenante et attendue : lorsque Delhaize a annonc\u00e9 en mars qu&rsquo;il vendrait ses 128 magasins \u00e0 des franchis\u00e9s, les analystes ont g\u00e9n\u00e9ralement estim\u00e9 que \u00ab&nbsp;la franchise \u00e9tait en train de devenir la nouvelle norme dans le retail alimentaire belge&nbsp;\u00bb. D&rsquo;ailleurs, Intermarch\u00e9 est \u00e9galement engag\u00e9 dans une op\u00e9ration similaire suite \u00e0 la reprise de Mestdagh.<\/p>\n\n\n\n<p>Comme les tensions sont vives &#8211; euph\u00e9misme &#8211; dans les deux enseignes, la question se pose de savoir si le moment est bien choisi. Jumbo tente d\u00e9j\u00e0 de contrer ces commentaires en soulignant que \u00ab&nbsp;l&rsquo;impact sur les employ\u00e9s restera minime&nbsp;\u00bb. N\u00e9anmoins, le syndicat socialiste BBTK a r\u00e9agi s\u00e8chement \u00e0 la GvA : \u00ab&nbsp;C&rsquo;est ce que nous craignions et avons toujours dit : que de plus en plus de retailers choisiront cette formule et forceront les autres \u00e0 s&rsquo;y rallier. Pour l&rsquo;avenir du secteur, c&rsquo;est une tr\u00e8s mauvaise nouvelle.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s Jumbo va franchiser deux magasins qu&rsquo;elle g\u00e8re actuellement elle-m\u00eame. D&rsquo;autres succursales pourraient suivre \u00e0 l&rsquo;avenir.<\/p>\n","protected":false},"author":4,"featured_media":29698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[217],"topic":[247],"region":[561],"class_list":["post-84447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-jumbo","topic-franchise","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo franchise \u00e9galement des supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de supermarch\u00e9s Jumbo va franchiser deux magasins qu&#039;elle g\u00e8re actuellement elle-m\u00eame. 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