{"id":84620,"date":"2023-09-27T11:02:44","date_gmt":"2023-09-27T09:02:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84620"},"modified":"2023-09-27T11:02:48","modified_gmt":"2023-09-27T09:02:48","slug":"la-societe-mere-de-jbc-crg-compense-les-difficultes-de-2022-en-2023","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-societe-mere-de-jbc-crg-compense-les-difficultes-de-2022-en-2023\/","title":{"rendered":"La soci\u00e9t\u00e9 m\u00e8re de JBC, CRG, compense les difficult\u00e9s de 2022 en 2023"},"content":{"rendered":"\n

Les d\u00e9fis de 2022 – inflation, augmentation des co\u00fbts, incertitude – ont \u00e9galement pes\u00e9 sur Claes Retail Group<\/strong> (JBC<\/strong>, CKS <\/strong>et Mayerline<\/strong>). Le b\u00e9n\u00e9fice net a plong\u00e9 dans le rouge, mais le bon d\u00e9but de l’ann\u00e9e 2023 att\u00e9nue le d\u00e9clin.<\/p>\n\n\n\n

3 millions en co\u00fbts \u00e9nerg\u00e9tiques<\/h2>\n\n\n\n

Chez CRG, le chiffre d’affaires (hors TVA) est pass\u00e9 de 191,4 millions d’euros \u00e0 196,7 millions d’euros l’ann\u00e9e derni\u00e8re. En revanche, le r\u00e9sultat net est pass\u00e9 de +3,3 \u00e0 -3,2 millions d’euros. L’EBITDA a chut\u00e9 de 3,9 % \u00e0 2,8 % du chiffre d’affaires net, mais est rest\u00e9 sup\u00e9rieur \u00e0 z\u00e9ro. Les causes sont trop bien connues pour l’ensemble du secteur : l’invasion russe de l’Ukraine a eu un triple impact sur CRG, comme sur la plupart des d\u00e9taillants.<\/p>\n\n\n\n

L’augmentation des prix de l’\u00e9nergie a entra\u00een\u00e9 \u00e0 elle seule une hausse des co\u00fbts de plus de 3 millions d’euros. En outre, CRG n’a pas voulu r\u00e9percuter sur les consommateurs l’augmentation des prix des mati\u00e8res premi\u00e8res, l’inflation et les rondes d’indexation. En effet, le sentiment d’incertitude du march\u00e9 affectait d\u00e9j\u00e0 le comportement d’achat des consommateurs. \u00ab Ces conditions de march\u00e9 inattendues et extr\u00eames ont rendu difficile la poursuite des excellents r\u00e9sultats de 2021, \u00bb note le copropri\u00e9taire Bart Claes.<\/p>\n\n\n\n

CRG maintient le cap<\/h2>\n\n\n\n

Heureusement, il s’agissait d’un ph\u00e9nom\u00e8ne temporaire, pr\u00e9cise Bart Claes : \u00ab Gr\u00e2ce \u00e0 la baisse des co\u00fbts de l’\u00e9nergie ainsi qu’aux innovations que nous avons continu\u00e9 \u00e0 apporter \u00e0 notre offre et \u00e0 la qualit\u00e9 de nos canaux de vente, nous constatons que l’ann\u00e9e 2023 a d\u00e9marr\u00e9 sur les chapeaux de roue. Au cours des six premiers mois \u2013 g\u00e9n\u00e9ralement les plus difficiles de l’ann\u00e9e \u2013 nous r\u00e9alisons un r\u00e9sultat positif en tant que groupe. \u00bb Le chiffre d’affaires s’\u00e9l\u00e8ve \u00e0 100,7 millions d’euros au premier semestre pour un EBITDA de 5,3 millions d’euros.<\/p>\n\n\n\n

\u00ab L’\u00e9volution en 2023 est donc positive et la position financi\u00e8re de la CRG est \u00e9galement suffisamment solide pour absorber les r\u00e9sultats de 2022 \u00bb, a d\u00e9clar\u00e9 la soci\u00e9t\u00e9. \u00ab Avec des fonds propres de 51 millions d’euros et une solvabilit\u00e9 de 43%, le groupe est arm\u00e9 pour continuer \u00e0 soutenir ses choix strat\u00e9giques. \u00bb Ces choix strat\u00e9giques restent r\u00e9solument les m\u00eames : JBC, CKS et Mayerline s’engagent sans rel\u00e2che en faveur de la durabilit\u00e9, tandis que le groupe vise \u00e9galement \u00e0 approfondir les synergies entre ses enseignes en 2023.<\/p>\n\n\n\n

Vers des mat\u00e9riaux 100% durables<\/h2>\n\n\n\n

\u00ab\u00a0Nous consid\u00e9rons la pens\u00e9e et l’action durable comme notre responsabilit\u00e9 sociale. Nous sommes convaincus qu’une approche durable est la meilleure garantie de rentabilit\u00e9 \u00e0 long terme. Parmi les initiatives les plus r\u00e9centes, citons notre engagement envers Circletex et l’int\u00e9gration des coins de seconde main dans nos 115 magasins<\/a> JBC\u00a0\u00bb, explique Ann Claes, copropri\u00e9taire du groupe.<\/p>\n\n\n\n

D’ici \u00e0 2030, le groupe belge vise un approvisionnement en mat\u00e9riaux 100 % durables. \u00c0 cette fin, CRG travaille principalement sur l’empreinte des tissus utilis\u00e9s, tels que le polyester recycl\u00e9, le coton biologique et la viscose plus durable.<\/p>\n\n\n\n

Ensemble sous un toit<\/h2>\n\n\n\n

Les plans de synergie peuvent, quant \u00e0 eux, \u00eatre pris au pied de la lettre : comme teste, JBC, CKS et Mayerline s’installeront ensemble. En d\u00e9cembre, un premier magasin ouvrira ses portes \u00e0 Zonhoven, dans les anciens locaux de Jumbo, o\u00f9 l’on pourra trouver les trois formules ensemble. \u00ab Tous les groupes cibles peuvent y d\u00e9couvrir une offre de mode compl\u00e8te et diversifi\u00e9e dans un seul environnement. Cela cr\u00e9e une nouvelle exp\u00e9rience d’achat pourque les clients choisissent plus confortablement \u00bb, explique-t-on. C’est \u00e9galement la premi\u00e8re fois que Mayerline sort des centres-villes.<\/p>\n","protected":false},"excerpt":{"rendered":"

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