{"id":84730,"date":"2023-09-28T11:45:35","date_gmt":"2023-09-28T09:45:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84730"},"modified":"2023-09-28T11:45:39","modified_gmt":"2023-09-28T09:45:39","slug":"hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/","title":{"rendered":"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine"},"content":{"rendered":"\n

Le groupe H&M<\/strong> voit enfin ses marges b\u00e9n\u00e9ficiaires s’am\u00e9liorer, m\u00eame si le temps chaud de septembre a paralys\u00e9 les ventes de v\u00eatements d’hiver. Apr\u00e8s un long boycott, le g\u00e9ant de la mode parvient aussi \u00e0 redresser sa position en Chine.<\/p>\n\n\n\n

Septembre trop chaud<\/h2>\n\n\n\n

Le rapport trimestriel de H&M se termine sur une fausse note : en monnaie locale, les ventes ont chut\u00e9 d’un dixi\u00e8me en septembre. Le mois de septembre a \u00e9t\u00e9 exceptionnellement chaud, ce qui a incit\u00e9 les consommateurs \u00e0 repousser l’achat de v\u00eatements d’automne \u00e9pais. \u00ab Nous savons que nous ne pouvons pas tirer de grandes conclusions apr\u00e8s un mois, \u00bb a d\u00e9clar\u00e9 la PDG Helena Helmersson \u00e0 Reuters, mais les chiffres contrastent fortement avec ceux du grand rival Inditex. Les ventes y ont augment\u00e9 de 14 % entre le 1er ao\u00fbt et le 11 septembre.<\/p>\n\n\n\n

N\u00e9anmoins, l’optimisme est de mise : le b\u00e9n\u00e9fice d’exploitation a atteint 4,74 milliards de couronnes su\u00e9doises (environ 410 millions d’euros) au troisi\u00e8me trimestre, contre \u00e0 peine 902 millions de couronnes su\u00e9doises un an plus t\u00f4t. Il convient toutefois d’ajouter que H&M a d\u00fb d\u00e9bourser 2,1 milliards de couronnes pour son retrait de Russie l’ann\u00e9e derni\u00e8re. La baisse des ventes en septembre est \u00e9galement li\u00e9e \u00e0 la perte de ce march\u00e9 cl\u00e9.<\/p>\n\n\n\n

Les prix pourraient \u00e0 nouveau baisser<\/h2>\n\n\n\n

Au lieu de la Russie, H&M regagne peu \u00e0 peu sa place sur le march\u00e9 chinois. Lorsque H&M a d\u00e9cid\u00e9 en 2020 de cesser de s’approvisionner en coton dans la r\u00e9gion controvers\u00e9e de Xianjing, o\u00f9 les les Ou\u00efghours effectueraient des travaux forc\u00e9s dans des camps de r\u00e9\u00e9ducation, un boycott de la Chine s’en est suivi. Depuis 2021, des marques comme Nike, Gap et H&M luttent pour vendre leurs produits dans le pays. L’ann\u00e9e derni\u00e8re, H&M a \u00e9t\u00e9 autoris\u00e9e \u00e0 revenir sur la plateforme Tmall d’Alibaba, mais une nouvelle \u00e9tape a \u00e9t\u00e9 franchie le mois dernier : la marque est de nouveau la bienvenue sur JD.com.<\/p>\n\n\n\n

Bien que H&M n’ait pas encore atteint le niveau souhait\u00e9 en Chine, selon Helmersson, les perspectives sont bonnes. C’est pourquoi H&M reste ambitieux. Le groupe d’habillement souhaite porter sa marge b\u00e9n\u00e9ficiaire actuelle de 8 % \u00e0 10 % l’ann\u00e9e prochaine, gr\u00e2ce \u00e0 une meilleure gestion des stocks et \u00e0 des \u00e9conomies de co\u00fbts. Le directeur financier, Adam Karlsson, pense qu’il sera m\u00eame possible de r\u00e9duire les prix, maintenant que la pression sur les co\u00fbts diminue.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe H&M voit enfin ses marges b\u00e9n\u00e9ficiaires s’am\u00e9liorer, m\u00eame si le temps chaud de septembre a paralys\u00e9 les ventes de v\u00eatements d’hiver. Apr\u00e8s un long boycott, le g\u00e9ant de la mode parvient aussi \u00e0 redresser sa position en Chine.<\/p>\n","protected":false},"author":5,"featured_media":72779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[526],"topic":[266],"region":[],"class_list":["post-84730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-resultats-financiers"],"acf":[],"yoast_head":"\nH&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe H&M voit enfin ses marges b\u00e9n\u00e9ficiaires s'am\u00e9liorer. Apr\u00e8s un long boycott, le g\u00e9ant parvient \u00e0 redresser sa position en Chine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe H&M voit enfin ses marges b\u00e9n\u00e9ficiaires s'am\u00e9liorer. Apr\u00e8s un long boycott, le g\u00e9ant parvient \u00e0 redresser sa position en Chine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-28T09:45:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T09:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/HM_MOVE_1239-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1829\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine\",\"datePublished\":\"2023-09-28T09:45:35+00:00\",\"dateModified\":\"2023-09-28T09:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/\"},\"wordCount\":459,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/HM_MOVE_1239-scaled.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/\",\"name\":\"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/HM_MOVE_1239-scaled.jpg\",\"datePublished\":\"2023-09-28T09:45:35+00:00\",\"dateModified\":\"2023-09-28T09:45:39+00:00\",\"description\":\"Le groupe H&M voit enfin ses marges b\u00e9n\u00e9ficiaires s'am\u00e9liorer. Apr\u00e8s un long boycott, le g\u00e9ant parvient \u00e0 redresser sa position en Chine.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/HM_MOVE_1239-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/HM_MOVE_1239-scaled.jpg\",\"width\":2560,\"height\":1829},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine - RetailDetail BE","description":"Le groupe H&M voit enfin ses marges b\u00e9n\u00e9ficiaires s'am\u00e9liorer. Apr\u00e8s un long boycott, le g\u00e9ant parvient \u00e0 redresser sa position en Chine.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/","og_locale":"fr_FR","og_type":"article","og_title":"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine - RetailDetail BE","og_description":"Le groupe H&M voit enfin ses marges b\u00e9n\u00e9ficiaires s'am\u00e9liorer. Apr\u00e8s un long boycott, le g\u00e9ant parvient \u00e0 redresser sa position en Chine.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/","og_site_name":"RetailDetail BE","article_published_time":"2023-09-28T09:45:35+00:00","article_modified_time":"2023-09-28T09:45:39+00:00","og_image":[{"width":2560,"height":1829,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/HM_MOVE_1239-scaled.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine","datePublished":"2023-09-28T09:45:35+00:00","dateModified":"2023-09-28T09:45:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/"},"wordCount":459,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/HM_MOVE_1239-scaled.jpg","articleSection":["Mode"],"inLanguage":"fr-FR","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/","name":"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/HM_MOVE_1239-scaled.jpg","datePublished":"2023-09-28T09:45:35+00:00","dateModified":"2023-09-28T09:45:39+00:00","description":"Le groupe H&M voit enfin ses marges b\u00e9n\u00e9ficiaires s'am\u00e9liorer. Apr\u00e8s un long boycott, le g\u00e9ant parvient \u00e0 redresser sa position en Chine.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/HM_MOVE_1239-scaled.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/HM_MOVE_1239-scaled.jpg","width":2560,"height":1829},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-retablit-sa-marge-beneficiaire-et-ses-relations-avec-la-chine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"H&M r\u00e9tablit sa marge b\u00e9n\u00e9ficiaire et ses relations avec la Chine"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/HM_MOVE_1239-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/84730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=84730"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/84730\/revisions"}],"predecessor-version":[{"id":84731,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/84730\/revisions\/84731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/72779"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=84730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=84730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=84730"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=84730"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=84730"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=84730"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=84730"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=84730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}