{"id":84746,"date":"2023-09-28T12:28:07","date_gmt":"2023-09-28T10:28:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84746"},"modified":"2023-09-28T14:15:13","modified_gmt":"2023-09-28T12:15:13","slug":"le-denim-durable-en-europe-voici-comment-ca-sy-prend","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-denim-durable-en-europe-voici-comment-ca-sy-prend\/","title":{"rendered":"Le denim durable en Europe : voici comment C&#038;A s&rsquo;y prend"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84736\" data-id=\"84736\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84734\" data-id=\"84734\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Fit1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Fit1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Fit1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Fit1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Fit1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Fit1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84738\" data-id=\"84738\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT3-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT3-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT3-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT3-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT3.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"810\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84744\" data-id=\"84744\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT6-1024x810.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT6-1024x810.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT6-300x237.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT6-768x608.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT6.jpg 1141w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84740\" data-id=\"84740\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT4-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT4-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT4-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT4-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT4-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT4.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84742\" data-id=\"84742\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT5-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT5-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT5-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT5-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT5-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/FIT5.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Depuis deux ans, <strong>C&amp;A<\/strong> fabrique \u00e0 nouveau des jeans en Europe, ce qui n&rsquo;est pas une mince affaire : dans une usine allemande, l&rsquo;entreprise mise sur l&rsquo;automatisation et des techniques de production innovantes pour mettre sur le march\u00e9 une collection durable et abordable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas d&#8217;empreinte environnementale<\/h2>\n\n\n\n<p>C&amp;A a ferm\u00e9 sa derni\u00e8re usine allemande en 2004. La production textile a \u00e9t\u00e9 en grande partie d\u00e9localis\u00e9e au Bangladesh, le pays le moins cher du monde pour l&rsquo;industrie de la mode. Mais l&rsquo;entreprise de mode y revient aujourd&rsquo;hui : la FIT Factory de M\u00f6nchengladbach (l&rsquo;acronyme signifie \u00ab&nbsp;Factory for Innovation in Textiles&nbsp;\u00bb) est un premier test visant \u00e0 rapprocher \u00e0 nouveau la production de mode de la maison et \u00e0 la rendre plus durable, dans le cadre de la strat\u00e9gie de durabilit\u00e9 de la marque. Le site a ouvert ses portes \u00e0 l&rsquo;automne 2021 et RetailDetail a pu y jeter un coup d&rsquo;\u0153il.<\/p>\n\n\n\n<p>En combinant des mat\u00e9riaux europ\u00e9ens, de l&rsquo;\u00e9nergie renouvelable, des m\u00e9thodes de production durables et des voies de transport plus courtes, C&amp;A vise ici \u00e0 fabriquer des jeans sans empreinte environnementale : \u00ab&nbsp;Forever denim&nbsp;\u00bb. Le choix des jeans n&rsquo;est pas fortuit : \u00ab&nbsp;La production de jeans est tr\u00e8s polluante et permet de toucher un large groupe cible. Le mod\u00e8le classique \u00e0 cinq poches permet une production flexible&nbsp;\u00bb, explique le directeur g\u00e9n\u00e9ral Hans-Uwe Gansfort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Approvisionnement europ\u00e9en<\/h2>\n\n\n\n<p>C&amp;A a choisi un ancien site de production de machines \u00e0 l&rsquo;allure \u00ab&nbsp;vintage&nbsp;\u00bb, pr\u00e8s du centre de M\u00f6nchengladbach. L&rsquo;entreprise emploie aujourd&rsquo;hui 85 personnes de 14 nationalit\u00e9s diff\u00e9rentes, car FIT est \u00e9galement un projet social qui offre aux groupes vuln\u00e9rables des opportunit\u00e9s sur le march\u00e9 du travail. L&rsquo;ambition initiale \u00e9tait d&rsquo;atteindre une capacit\u00e9 de 2 000 pantalons par jour. En raison de divers d\u00e9fis, l&rsquo;usine sans CO2 atteint actuellement une capacit\u00e9 de 1 200 pantalons par jour.<\/p>\n\n\n\n<p>Produire du denim de mani\u00e8re \u00e9cologique n&rsquo;est pas une mince affaire. C&amp;A part d&rsquo;un tissu durable provenant d&rsquo;Italie, compos\u00e9 de 20 \u00e0 30 % de fibres recycl\u00e9es et d&rsquo;au moins 70 % de coton biologique. Chaque rouleau est diff\u00e9rent en termes de comportement de r\u00e9tr\u00e9cissement et de nuances de couleur. C&rsquo;est pourquoi C&amp;A doit constamment adapter les mod\u00e8les. Le tissu et les \u00e9tiquettes (tous deux en provenance d&rsquo;Italie), mais aussi les autres composants des pantalons proviennent d&rsquo;Europe : poches d&rsquo;Allemagne, boutons et rivets d&rsquo;Allemagne, fermetures \u00e9clair de Pologne, fils de Hongrie et de Roumanie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automatisation<\/h2>\n\n\n\n<p>Dans ce domaine, l&rsquo;entreprise doit s&rsquo;appuyer fortement sur la num\u00e9risation et l&rsquo;automatisation pour ma\u00eetriser ses co\u00fbts. En effet, les co\u00fbts de main-d&rsquo;\u0153uvre en Allemagne ne sont pas comparables \u00e0 ceux de l&rsquo;Asie, et la marque tient \u00e0 ce que ses jeans durables restent abordables. Pour obtenir une teinte naturelle, par exemple, les pantalons sont lasur\u00e9s &#8211; un processus tr\u00e8s diff\u00e9rent de celui du Bangladesh, o\u00f9 chaque jambe de pantalon est trait\u00e9e manuellement avec du papier de verre.<\/p>\n\n\n\n<p>\u00c0 c\u00f4t\u00e9 de la FIT Factory se trouve la blanchisserie 140 Fahrenheit, qui lave et s\u00e8che les pantalons de mani\u00e8re \u00e9cologique, non seulement pour C&amp;A, mais aussi pour d&rsquo;autres clients. Ces op\u00e9rations sont effectu\u00e9es dans des machines \u00e0 laver sp\u00e9ciales, avec des agents de blanchiment \u00e9cologiques. La blanchisserie a trouv\u00e9 des alternatives durables au \u00ab&nbsp;stone washing&nbsp;\u00bb classique et la chaleur r\u00e9siduelle des s\u00e9choirs est utilis\u00e9e pour pr\u00e9chauffer l&rsquo;eau des machines \u00e0 laver. L&rsquo;entreprise elle-m\u00eame a d\u00e9velopp\u00e9 un concept unique o\u00f9 les eaux us\u00e9es sont trait\u00e9es et r\u00e9utilis\u00e9es, explique Felix Holtgrave, associ\u00e9 g\u00e9rant. Nous ne sommes pas autoris\u00e9s \u00e0 photographier cette installation : secret commercial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des prix accessibles<\/h2>\n\n\n\n<p>Les produits sont commercialis\u00e9s dans toute l&rsquo;Europe depuis l&rsquo;ann\u00e9e derni\u00e8re. Pour l&rsquo;instant, les pantalons durables ne repr\u00e9sentent que 2 % des ventes totales de jeans chez C&amp;A, explique Hans-Uwe Gansfort, mais l&rsquo;ambition est bien s\u00fbr d&rsquo;aller plus loin.<\/p>\n\n\n\n<p>La marque garde donc d\u00e9lib\u00e9r\u00e9ment la collection Forever Denim accessible : avec un prix de vente de 59,99 euros, les pantalons ne sont que 20 euros plus chers que la collection de jeans \u00ab&nbsp;normale&nbsp;\u00bb, et donc tr\u00e8s abordables par rapport aux marques de jeans les plus connues. Avec ce projet, C&amp;A souhaite non seulement sensibiliser les consommateurs, mais aussi entra\u00eener l&rsquo;ensemble de l&rsquo;industrie de la mode dans la voie d&rsquo;une mode plus durable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis deux ans, C&#038;A fabrique \u00e0 nouveau des jeans en Europe, ce qui n&rsquo;est pas une mince affaire : dans une usine allemande, l&rsquo;entreprise mise sur l&rsquo;automatisation et des techniques de production innovantes pour mettre sur le march\u00e9 une collection durable et abordable. <\/p>\n","protected":false},"author":3,"featured_media":84736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[656],"topic":[373],"region":[],"class_list":["post-84746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-ca","topic-durabilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le denim durable en Europe : voici comment C&amp;A s&#039;y prend - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis deux ans, C&amp;A fabrique \u00e0 nouveau des jeans en Europe, dans une usine allemande, ce qui n&#039;est pas une mince affaire.\" 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