{"id":8476,"date":"2015-03-03T15:35:26","date_gmt":"2015-03-03T15:35:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/linvestisseur-indufin-prend-une-participation-majoritaire-dans-veritas\/"},"modified":"2015-03-03T15:35:26","modified_gmt":"2015-03-03T15:35:26","slug":"linvestisseur-indufin-prend-une-participation-majoritaire-dans-veritas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/linvestisseur-indufin-prend-une-participation-majoritaire-dans-veritas\/","title":{"rendered":"L\u2019investisseur Indufin prend une participation majoritaire dans Veritas"},"content":{"rendered":"

\u00ab Le monde doit devenir notre village \u00bb<\/h2>\n

\u00ab Jusqu\u2019\u00e0 pr\u00e9sent le village \u00e9tait notre monde, \u00e0 pr\u00e9sent le monde doit devenir notre village \u00bb, commente Marc Peeters, pr\u00e9sident du conseil d\u2019administration de Veritas. \u00ab Il s\u2019agit d\u2019un moment charni\u00e8re pour notre entreprise. C\u2019est pourquoi nous nous sommes mis en qu\u00eate d\u2019un partenaire qui puisse nous apporter le soutien et l\u2019expertise n\u00e9cessaires. \u00bb Ce partenaire Veritas l\u2019a trouv\u00e9 dans la soci\u00e9t\u00e9 d\u2019investissement belgo-luxembourgeoise Indufin<\/a>.<\/p>\n

Dans le nouvel actionnariat Peeters conserve sa fonction, tout comme l\u2019\u00e9quipe de management dans son ensemble. Indufin prend une participation de 60%, 30% restent aux mains du groupe d\u2019actionnaires familiaux d\u2019origine, alors que l\u2019actuel management (la CEO Ine Verhaert et le CFO Ulrik Vercruysse) prend une participation de 10%.<\/p>\n

Parmi les anciens actionnaires familiaux, environ un tiers sont entr\u00e9s dans la nouvelle structure, les autres ont vendu leurs parts \u00e0 Indufin. Le nouveau conseil d\u2019administration sera compos\u00e9 d\u2019Indufin pour 50%, de deux repr\u00e9sentants des actionnaires familiaux, de deux managers et de Marc Peeters en tant que pr\u00e9sident.<\/p>\n

\u00a0<\/p>\n

Le march\u00e9 domestique bient\u00f4t satur\u00e9<\/h2>\n

La nouvelle structure doit permettre \u00e0 Veritas de poursuivre sa strat\u00e9gie de croissance, d\u2019une part son expansion physique et d\u2019autre part sa croissance omnichannel. \u00ab Si nous maintenons notre rythme de croissance \u00e0 raison de 8 \u00e0 10 ouvertures de magasins par an, nous atteindrons notre plafond en Belgique et au Luxembourg d\u2019ici 2017. Nous pensons qu\u2019il y a encore place pour maximum 130 magasins. C\u2019est pourquoi nous voulons traverser les fronti\u00e8res et nous implanter dans la r\u00e9gion Euro \u00bb, explique la CEO Ine Verhaert.<\/p>\n

\u00ab Nous consid\u00e9rons cette expansion comme une tache d\u2019huile. Il ne s\u2019agit pas d\u2019une expansion internationale, dans le sens o\u00f9 nous n\u2019allons pas d\u00e9ployer Veritas successivement\u00a0 en Allemagne, en France et aux Pays-Bas. Nous d\u00e9buterons dans un rayon de 350 km autour de notre centre de distribution, c\u2019est-\u00e0-dire que nous commencerons par le sud des Pays-Bas, la Rh\u00e9nanie-du-Nord-Westphalie et le nord de la France \u00bb, pr\u00e9cise Peeters.<\/p>\n

\n
Cette automne en Allemagne<\/h2>\n

L\u2019expansion \u00e0 l\u2019international d\u00e9marrera par deux magasins pilotes \u00e0 Aix-la-Chapelle et \u00e0 M\u00f6nchengladbach, qui ouvriront leurs portes aux mois d\u2019ao\u00fbt et septembre. Le webshop allemand suivra six mois plus tard. \u00ab Toute femme redoute de voir passer une autre femme portant la m\u00eame tenue\u00a0 qu\u2019elle. A l\u2019\u00e9tranger les gens ne connaissent pas encore le concept typique de Veritas, ce que nous appelons \u2018l\u2019imagineering\u2019. Nous devrons donc r\u00e9ellement mettre en place notre concept sur ces nouveaux march\u00e9s. \u00bb<\/p>\n

Pour ce faire Veritas a imagin\u00e9 un nouveau concept de magasin : \u00ab A l\u2019\u00e9tranger il faut que nous transmettions clairement notre identit\u00e9 : il faut que les femmes comprennent que nous ne sommes pas une \u00e9ni\u00e8me cha\u00eene de mode et qu\u2019elles sachent ce qu\u2019elles peuvent trouver chez nous. C\u2019est pourquoi nous optons pour des magasins plus grands (environ 350 m\u00b2) dans les centres-villes et dans les centres commerciaux. Nous envisageons \u00e9galement des couleurs plus chaudes et un autre agencement. \u00bb<\/p>\n

Veritas souhaite cl\u00f4turer la p\u00e9riode d\u2019essai \u00e0 l\u2019\u00e9tranger d\u2019ici 2017, pour ensuite se concentrer sur son objectif, \u00e0 savoir disposer de 200 magasins et atteindre un chiffre d\u2019affaires d\u2019environ 200 millions d\u2019euros d\u2019ici 2020. Afin de r\u00e9aliser cette croissance, la cha\u00eene pr\u00e9voit un investissement de 3 \u00e0 4 millions d\u2019euros par an. En fonction des opportunit\u00e9s qui se pr\u00e9senteront, le retailer compte \u00e9galement ouvrir plusieurs magasins pilotes en France et aux Pays-Bas.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Le monde doit devenir notre village \u00bb \u00ab Jusqu\u2019\u00e0 pr\u00e9sent le village \u00e9tait notre monde, \u00e0 pr\u00e9sent le monde doit devenir notre village \u00bb, commente Marc Peeters, pr\u00e9sident du conseil d\u2019administration de Veritas. \u00ab Il s\u2019agit d\u2019un moment charni\u00e8re pour notre entreprise. C\u2019est pourquoi nous nous sommes mis en qu\u00eate d\u2019un partenaire qui puisse […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nL\u2019investisseur Indufin prend une participation majoritaire dans Veritas - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/linvestisseur-indufin-prend-une-participation-majoritaire-dans-veritas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019investisseur Indufin prend une participation majoritaire dans Veritas - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Le monde doit devenir notre village \u00bb \u00ab Jusqu\u2019\u00e0 pr\u00e9sent le village \u00e9tait notre monde, \u00e0 pr\u00e9sent le monde doit devenir notre village \u00bb, commente Marc Peeters, pr\u00e9sident du conseil d\u2019administration de Veritas. \u00ab Il s\u2019agit d\u2019un moment charni\u00e8re pour notre entreprise. 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