{"id":8477,"date":"2015-03-04T07:36:49","date_gmt":"2015-03-04T07:36:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrrefour-veut-faire-renaitre-ed\/"},"modified":"2015-03-04T07:36:49","modified_gmt":"2015-03-04T07:36:49","slug":"carrrefour-veut-faire-renaitre-ed","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrrefour-veut-faire-renaitre-ed\/","title":{"rendered":"Carrrefour veut faire rena\u00eetre Ed"},"content":{"rendered":"

Ed converti en Dia, relanc\u00e9 sous Ed<\/h2>\n

D\u2019apr\u00e8s nos coll\u00e8gues du site Lin\u00e9aires, Carrefour aurait red\u00e9pos\u00e9 la marque Ed le 12 f\u00e9vrier<\/a>. Le nom Ed (European Discount en toutes lettres) est rest\u00e9\u00a0 dans la m\u00e9moire des clients, puisque l\u2019enseigne a \u00e9t\u00e9 pr\u00e9sente en France de 1975 \u00e0 2012, date \u00e0 laquelle les derniers magasins ont \u00e9t\u00e9 rebaptis\u00e9s Dia, la cha\u00eene discount qui jusqu\u2019en 2011 a fait partie du Groupe Carrefour \u2026 et est repass\u00e9 dans le giron fran\u00e7ais en juin 2014<\/a>.<\/p>\n

Selon G\u00e9rard Lavinay, aux commandes de Dia France depuis d\u00e9cembre, seuls 60 \u00e0 70% du r\u00e9seau de magasins Dia seraient susceptibles d\u2019op\u00e9rer sous l\u2019\u00e9tendard Carrefour. Les 200 \u00e0 300 magasins Dia restants seraient convertis en Ed \u00e0 partir du mois d\u2019avril, \u00e0 raison d\u2019un magasin par mois par r\u00e9gion, et ce selon un nouveau concept.<\/p>\n

D\u2019apr\u00e8s Lin\u00e9aires, ce nouveau concept serait un croisement entre un discounter et un cash & carry, s\u2019adressant \u00e0 la fois aux particuliers et aux professionnels. La formule serait assez similaire \u00e0 Supeco, ‘le concept anti-crise’ de Carrefour Espagne<\/a>, lanc\u00e9 en 2012. Aujourd\u2019hui Supeco compte une douzaine de magasins en Espagne et s\u2019est implant\u00e9 en Roumanie et au Br\u00e9sil l\u2019an dernier.<\/p>\n

\n
Croissance du chiffre d\u2019affaires de 10% et plus<\/h2>\n

Selon les syndicats, l\u2019an dernier Erteco, la filiale reprise par Carrefour et chapeautant Dia en France, a essuy\u00e9 une perte de plus de 100 millions d\u2019euros. Les nouveaux plans devraient permettre d\u2019inverser la tendance : ainsi les Dias convertis en Ed devraient g\u00e9n\u00e9rer une croissance du chiffre d\u2019affaires de 10% d\u00e8s la premi\u00e8re ann\u00e9e.<\/p>\n

Pour les autres magasins les pourcentages de croissance divergent : +10% pour les grands Dias (qui op\u00e9reront sous l\u2019\u00e9tendard Market), 19% pour les formats plus modestes (convertis en City) et 24% pour les plus petits formats (transform\u00e9s en Contact).<\/p>\n

Toute l\u2019op\u00e9ration \u2013 qui sera pr\u00e9sent\u00e9e le 5 mars en marge des r\u00e9sultats annuels \u2013 devrait \u00eatre finalis\u00e9e fin 2016. A terme ces points de vente pourraient devenir ind\u00e9pendants, car selon les syndicats Carrefour n\u2019aurait pas l\u2019intention d\u2019exploiter ces magasins en gestion propre.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Ed converti en Dia, relanc\u00e9 sous Ed D\u2019apr\u00e8s nos coll\u00e8gues du site Lin\u00e9aires, Carrefour aurait red\u00e9pos\u00e9 la marque Ed le 12 f\u00e9vrier. Le nom Ed (European Discount en toutes lettres) est rest\u00e9\u00a0 dans la m\u00e9moire des clients, puisque l\u2019enseigne a \u00e9t\u00e9 pr\u00e9sente en France de 1975 \u00e0 2012, date \u00e0 laquelle les derniers magasins ont […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nCarrrefour veut faire rena\u00eetre Ed - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrrefour-veut-faire-renaitre-ed\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrrefour veut faire rena\u00eetre Ed - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ed converti en Dia, relanc\u00e9 sous Ed D\u2019apr\u00e8s nos coll\u00e8gues du site Lin\u00e9aires, Carrefour aurait red\u00e9pos\u00e9 la marque Ed le 12 f\u00e9vrier. Le nom Ed (European Discount en toutes lettres) est rest\u00e9\u00a0 dans la m\u00e9moire des clients, puisque l\u2019enseigne a \u00e9t\u00e9 pr\u00e9sente en France de 1975 \u00e0 2012, date \u00e0 laquelle les derniers magasins ont […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrrefour-veut-faire-renaitre-ed\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-04T07:36:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrrefour-veut-faire-renaitre-ed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrrefour-veut-faire-renaitre-ed\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Carrrefour veut faire rena\u00eetre Ed\",\"datePublished\":\"2015-03-04T07:36:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrrefour-veut-faire-renaitre-ed\\\/\"},\"wordCount\":368,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrrefour-veut-faire-renaitre-ed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrrefour-veut-faire-renaitre-ed\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/carrrefour-veut-faire-renaitre-ed\\\/\",\"name\":\"Carrrefour veut faire rena\u00eetre Ed - 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