{"id":84986,"date":"2023-10-02T11:31:10","date_gmt":"2023-10-02T09:31:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84986"},"modified":"2023-10-02T11:31:12","modified_gmt":"2023-10-02T09:31:12","slug":"les-petits-riens-sattaquent-a-nouveau-a-la-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/les-petits-riens-sattaquent-a-nouveau-a-la-flandre\/","title":{"rendered":"Les Petits Riens s&rsquo;attaquent (\u00e0 nouveau) \u00e0 la Flandre"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84952\" data-id=\"84952\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84964\" data-id=\"84964\" 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class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84954\" data-id=\"84954\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382258038_733141021977743_518107100306193169_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382258038_733141021977743_518107100306193169_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382258038_733141021977743_518107100306193169_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382258038_733141021977743_518107100306193169_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382258038_733141021977743_518107100306193169_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382258038_733141021977743_518107100306193169_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84982\" data-id=\"84982\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84956\" data-id=\"84956\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84958\" data-id=\"84958\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84960\" data-id=\"84960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84972\" data-id=\"84972\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n.jpg 918w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84976\" data-id=\"84976\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84980\" data-id=\"84980\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-1536x864.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84978\" data-id=\"84978\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n.jpg 1152w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Les Petits Riens<\/strong> (ou <strong>Spullenhulp <\/strong>en n\u00e9erlandais) ont ouvert un magasin \u00e0 Louvain ce week-end. C&rsquo;est la premi\u00e8re fois qu&rsquo;ils s&rsquo;implantent en Flandre apr\u00e8s une tentative infructueuse il y a plus de dix ans. Mais aujourd&rsquo;hui, les cartes sont favorables, selon le directeur commercial Stephan Bartholomeus.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de petits riens<\/h2>\n\n\n\n<p>La seconde main est particuli\u00e8rement \u00e0 la mode. Les Petits Riens\/Spullenhulp en profitent, entre autres, pour se lancer dans une nouvelle travers\u00e9e de la Flandre. L&rsquo;asbl a d\u00e9j\u00e0 eu un magasin \u00e0 Anvers, mais il \u00e9tait moins bien situ\u00e9 et n&rsquo;a pas rencontr\u00e9 le succ\u00e8s escompt\u00e9. Fort de sa longue exp\u00e9rience dans le retail, le directeur commercial Stephan Bartholomeus souhaite d\u00e9sormais changer la donne. L&rsquo;ancien directeur de magasin chez MediaMarkt, Carrefour et Brico vise m\u00eame \u00e0 terme une dizaine de magasins en Flandre.<\/p>\n\n\n\n<p>\u00c0 Louvain, Les Petits Riens se trouvent d\u00e9sormais sur la Bondgenotenlaan. Volontairement sous ce nom fran\u00e7ais, car &lsquo;Spullenhulp&rsquo; ne fait plus le poids. Ceux qui s&rsquo;y aventurent d\u00e9couvrent une boutique fra\u00eeche et color\u00e9e, avec de la musique pop alternative, des v\u00eatements branch\u00e9s et, en plus de la seconde main, sa propre marque d&rsquo;upcycling Label Jaune, o\u00f9 un atelier de couture interne fabrique de nouveaux v\u00eatements et accessoires \u00e0 partir d&rsquo;objets collect\u00e9s.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anvers et Gand en 2024<\/h2>\n\n\n\n<p>\u00ab&nbsp;Les ventes de seconde main servent \u00e0 financer nos entreprises sociales&nbsp;\u00bb, explique Bartholomeus. L&rsquo;organisation, vieille de plus de 75 ans, g\u00e8re \u00e0 Bruxelles des centres d&rsquo;h\u00e9bergement pour les sans-abri, les jeunes et les familles monoparentales. Un nouveau centre de jour ouvrira ses portes \u00e0 la fin de l&rsquo;ann\u00e9e. En outre, Les Petits Riens r\u00e9ins\u00e8rent des personnes sur le march\u00e9 du travail, y compris dans ses propres magasins. Le magasin de Louvain, par exemple, comptera deux employ\u00e9s permanents (un responsable de magasin et un assistant), compl\u00e9t\u00e9s par des employ\u00e9s en emploi social et des b\u00e9n\u00e9voles.<\/p>\n\n\n\n<p>\u00c0 court terme, Bartholomeus souhaite ouvrir 4 \u00e0 5 magasins en Flandre. Si Louvain devient un succ\u00e8s &#8211; le directeur commercial n&rsquo;en doute d&rsquo;ailleurs pas &#8211; deux autres magasins pourraient s&rsquo;ajouter l&rsquo;ann\u00e9e prochaine, de pr\u00e9f\u00e9rence dans les rues commer\u00e7antes d&rsquo;Anvers et de Gand. Le deuxi\u00e8me pourrait d\u00e9j\u00e0 suivre en mars ou avril 2024. Ensuite, le Limbourg et un magasin en Flandre occidentale sont en vue. Louvain \u00e9tait le premier choix pour des raisons logistiques (facilit\u00e9 par rapport \u00e0 la Belgique francophone), mais Les Petits Riens y voient aussi le groupe cible qu&rsquo;ils veulent atteindre : les \u00e9tudiants et les consommateurs dynamiques et conscients.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmentation en 8 000 tonnes<\/h2>\n\n\n\n<p>\u00ab&nbsp;La croissance concerne les clients \u00e9thiques et respectueux de l&rsquo;environnement, qui souhaitent donner une seconde vie aux v\u00eatements et sont \u00e9galement sensibles \u00e0 l&rsquo;aspect social. C&rsquo;est un public qui augmente \u00e9norm\u00e9ment aujourd&rsquo;hui.&nbsp;\u00bb En effet, ce sont ces consommateurs qui font que Les Petits Riens, comme la mode d&rsquo;occasion en g\u00e9n\u00e9ral, se d\u00e9veloppent beaucoup plus vite que le commerce de la mode classique. Le revenu (\u00ab&nbsp;pour nous, c&rsquo;est du revenu pour les causes sociales, pas du chiffre d&rsquo;affaires&nbsp;\u00bb) augmente de 10 \u00e0 15 % par an \u00e0 p\u00e9rim\u00e8tre constant.&nbsp;<\/p>\n\n\n\n<p>Cela signifie que Les Petits Riens s\u00e9lectionne et segmente de plus en plus. L&rsquo;apparence des Petits Riens d\u00e9pend de l&rsquo;endroit o\u00f9 ils se trouvent : branch\u00e9s ou sociaux. Dans certains quartiers de Bruxelles, par exemple, les magasins conservent leur fonction de troc et les produits sont propos\u00e9s \u00e0 des prix tr\u00e8s bas. Diff\u00e9rentes cat\u00e9gories sont ainsi s\u00e9lectionn\u00e9es parmi les 8 000 tonnes de textiles que l&rsquo;organisation collecte chaque ann\u00e9e. \u00c0 noter que sur ces 8 000 tonnes, 20 % sont destin\u00e9es aux magasins, 40 % au recyclage et environ 30 % \u00e0 l&rsquo;exportation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sans commerce \u00e9lectronique<\/h2>\n\n\n\n<p>Les Petits Riens ne sont pas encore convaincus par le commerce \u00e9lectronique. \u00ab&nbsp;Pour la seconde main, l&rsquo;exp\u00e9rience physique reste importante. La qualit\u00e9 des produits se transmet mieux en magasin, tout comme l&rsquo;exp\u00e9rience d&rsquo;achat et le contact avec le client que nous souhaitons. D&rsquo;un point de vue op\u00e9rationnel, la situation est \u00e9galement complexe pour les produits de seconde main. Je ne pense pas que nous nous lancerons dans la vente en ligne de sit\u00f4t.&nbsp;\u00bb<\/p>\n\n\n\n<p>Dans dix ans, Bartholomeus esp\u00e8re avoir une dizaine de magasins en Flandre. En outre, l&rsquo;organisation souhaite s&rsquo;int\u00e9grer verticalement en se lan\u00e7ant elle-m\u00eame dans le recyclage. Tout cela pour continuer \u00e0 renforcer les entreprises sociales, souligne le directeur. \u00ab&nbsp;La part de march\u00e9 de la seconde main deviendra significative dans les dix prochaines ann\u00e9es. Mais j&rsquo;esp\u00e8re alors que les acteurs ayant une vocation socio-\u00e9conomique pourront maintenir leur position et que tout ne sera pas en mains des acteurs priv\u00e9s.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Petits Riens (ou Spullenhulp en n\u00e9erlandais) ont ouvert un magasin \u00e0 Louvain ce week-end. C&rsquo;est la premi\u00e8re fois qu&rsquo;ils s&rsquo;implantent en Flandre apr\u00e8s une tentative infructueuse il y a plus de dix ans. Mais aujourd&rsquo;hui, les cartes sont favorables, selon le directeur commercial Stephan Bartholomeus.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":84948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[1340],"topic":[276,643],"region":[226],"class_list":["post-84986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-les-petits-riens","topic-expansion","topic-interview","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Petits Riens s&#039;attaquent (\u00e0 nouveau) \u00e0 la Flandre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les Petits Riens ont ouvert un magasin \u00e0 Louvain. 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