{"id":85036,"date":"2023-10-03T10:24:22","date_gmt":"2023-10-03T08:24:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85036"},"modified":"2023-10-03T10:24:25","modified_gmt":"2023-10-03T08:24:25","slug":"ouvert-24-7-colruyt-group-ouvre-un-troisieme-okay-direct","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ouvert-24-7-colruyt-group-ouvre-un-troisieme-okay-direct\/","title":{"rendered":"Ouvert 24\/7 : Colruyt Group ouvre un troisi\u00e8me Okay Direct"},"content":{"rendered":"\n<p>Deux ans apr\u00e8s l&rsquo;ouverture du premier <strong>Okay Direct<\/strong>, <strong>Colruyt Group<\/strong> ouvre une troisi\u00e8me succursale du concept de magasin autonome, toujours \u00e0 Gand. La technologie a \u00e9t\u00e9 optimis\u00e9e, l&rsquo;assortiment ajust\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle g\u00e9n\u00e9ration d&rsquo;armoires<\/h2>\n\n\n\n<p>Le mercredi 4 octobre, Okay ouvrira son troisi\u00e8me magasin Okay Direct dans la Keizer Leopoldstraat \u00e0 Gand, pr\u00e8s du quartier Dampoort. Les acheteurs peuvent s&rsquo;y rendre tous les jours de la semaine, de jour comme de nuit. Le concept s&rsquo;adresse aux \u00e9tudiants et aux personnes ayant des horaires de travail irr\u00e9guliers ou tardifs, comme le personnel soignant ou les services d&rsquo;urgence.<\/p>\n\n\n\n<p>Le magasin s&rsquo;\u00e9tend sur 100 m\u00b2 et vend environ 500 produits, tant des marques A que des marques de distributeur : des produits frais, mais aussi des plats pr\u00e9par\u00e9s et un certain nombre de produits de d\u00e9pannage tels que le papier hygi\u00e9nique et le dentifrice. Les prix sont align\u00e9s sur ceux d&rsquo;Okay Compact. Les clients peuvent y faire leurs courses plus rapidement et plus facilement gr\u00e2ce \u00e0 une nouvelle g\u00e9n\u00e9ration d&rsquo;armoires d\u00e9velopp\u00e9es par Colruyt Group Smart Technics et la soci\u00e9t\u00e9 n\u00e9erlandaise Innovend. L&rsquo;agencement a \u00e9galement \u00e9t\u00e9 optimis\u00e9 et la gamme de produits adapt\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Regard sur d&rsquo;autres villes<\/h2>\n\n\n\n<p>Il y a deux ans, Colruyt a cr\u00e9\u00e9 la surprise en ouvrant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/okay-ouvre-un-magasin-autonome-a-gand\/\">son premier magasin automatis\u00e9<\/a> dans la Belfortstraat \u00e0 Gand. Cette ouverture a \u00e9t\u00e9 suivie d&rsquo;une deuxi\u00e8me succursale, un peu plus grande, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-explore-de-nouveaux-horizons-avec-son-magasin-high-tech-okay-direct\/\">sur le parking d&rsquo;un supermarch\u00e9 de quartier Okay \u00e0 Lennik<\/a>. \u00ab&nbsp;Nous ouvrons une nouvelle succursale \u00e0 Gand parce que nous voyons vraiment un avenir pour cette formule de magasin dans une ville comme Gand. Toutefois, nous \u00e9tudions \u00e9galement les possibilit\u00e9s dans d&rsquo;autres villes&nbsp;\u00bb, explique Gert Somers, responsable d&rsquo;Okay Direct.<\/p>\n\n\n\n<p>Les clients acc\u00e8dent au magasin en scannant le code QR de leur application ou de leur carte Xtra. Avec ce code QR, ils peuvent ensuite ouvrir les portes des armoires (r\u00e9frig\u00e9r\u00e9es) pour prendre les produits. Tous les achats sont enregistr\u00e9s sur la base de la d\u00e9tection des produits dans les rayons. En scannant \u00e0 nouveau le code QR \u00e0 la caisse, ils peuvent payer \u00e9lectroniquement et quitter le magasin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deux ans apr\u00e8s l&rsquo;ouverture du premier Okay Direct, Colruyt Group ouvre une troisi\u00e8me succursale du concept de magasin autonome, toujours \u00e0 Gand. La technologie a \u00e9t\u00e9 optimis\u00e9e, l&rsquo;assortiment ajust\u00e9. <\/p>\n","protected":false},"author":3,"featured_media":85034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[462,310],"region":[90,152],"class_list":["post-85036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","company-okay","topic-innovation","topic-ouverture-de-magasin","region-belgie","region-gent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouvert 24\/7 : Colruyt Group ouvre un troisi\u00e8me Okay Direct - RetailDetail BE<\/title>\n<meta name=\"description\" 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