{"id":85048,"date":"2023-10-03T12:31:07","date_gmt":"2023-10-03T10:31:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85048"},"modified":"2023-10-04T09:15:21","modified_gmt":"2023-10-04T07:15:21","slug":"les-boutiques-en-ligne-belges-montrent-limpact-environnemental-des-options-de-livraison","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-boutiques-en-ligne-belges-montrent-limpact-environnemental-des-options-de-livraison\/","title":{"rendered":"Les boutiques en ligne belges montrent l’impact environnemental des options de livraison"},"content":{"rendered":"\n

365 millions de colis livr\u00e9s chaque ann\u00e9e ont un impact social important. Pour r\u00e9duire cet impact, les d\u00e9taillants belges vont pr\u00e9senter les options de livraison les plus durables dans leurs boutiques en ligne. Vanden Borre<\/strong> et Ava<\/strong> ouvrent la voie.<\/p>\n\n\n\n

188 millions d’euros par an<\/h2>\n\n\n\n

Chaque jour, jusqu’\u00e0 un million de colis command\u00e9s en ligne sont livr\u00e9s en Belgique. L’impact sur l’environnement et la soci\u00e9t\u00e9 est \u00e9norme : pensez aux \u00e9missions de CO, \u00e0 la pollution de l’air, \u00e0 la pollution sonore, aux embouteillages, aux dommages caus\u00e9s \u00e0 l’infrastructure… Par cons\u00e9quent, les co\u00fbts sociaux s’\u00e9l\u00e8vent \u00e0 188 millions d’euros par an, soit un demi euro par colis, a calcul\u00e9 la VUB. Le choix de l’option la plus durable pourrait r\u00e9duire cet impact de 21 %,<\/a> \u00e9crit De Standaard.<\/p>\n\n\n\n

En collaboration avec Comeos et VIL, l’universit\u00e9 a d\u00e9velopp\u00e9 un nouvel outil de calcul qui cartographie l’impact de la livraison de colis. Smartdrop montre aux commer\u00e7ants quelle option de livraison entre le centre de distribution et le consommateur est la plus durable. L’outil tient compte du v\u00e9hicule utilis\u00e9 et des conditions de circulation locales, de sorte que le r\u00e9sultat peut varier selon le code postal et le commer\u00e7ant. \u00c0 l’avenir, l’outil pourrait m\u00eame calculer l’option de livraison la plus durable au niveau de la rue.<\/p>\n\n\n\n

Lancement cette ann\u00e9e<\/h2>\n\n\n\n

Les d\u00e9taillants peuvent int\u00e9grer l’outil Smartdrop dans leur boutique en ligne : de cette mani\u00e8re, les consommateurs verront quelle option de livraison est la plus durable lorsqu’ils effectuent leur achat, mais ils continueront \u00e0 faire le choix final eux-m\u00eames. Cette ann\u00e9e, les premi\u00e8res applications seront visibles dans les boutiques en ligne belges : Vanden Borre et Ava seront les premiers \u00e0 l’utiliser, suivis plus tard par Decathlon, Dreamland et Ici Paris XL. L’objectif est qu’\u00e0 terme, tous les d\u00e9taillants se joignent au projet afin de sensibiliser les acheteurs.<\/p>\n\n\n\n

Selon une enqu\u00eate r\u00e9alis\u00e9e par Comeos aupr\u00e8s de 2 500 Belges, 45 % des acheteurs souhaitent minimiser l’impact de leur livraison. 59 % sont pr\u00eats \u00e0 attendre plus longtemps leur colis. 20 % sont pr\u00eats \u00e0 payer plus cher, et m\u00eame plus de 33 % chez les jeunes.<\/p>\n","protected":false},"excerpt":{"rendered":"

365 millions de colis livr\u00e9s chaque jour ont un impact social important. Pour r\u00e9duire cet impact, les d\u00e9taillants belges vont pr\u00e9senter les options de livraison les plus durables dans leurs boutiques en ligne. Vanden Borre et Ava ouvrent la voie.<\/p>\n","protected":false},"author":3,"featured_media":85046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[655,1210],"topic":[373,198],"region":[226],"class_list":["post-85048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-ava","company-vanden-borre","topic-durabilite","topic-e-commerce","region-belgique"],"acf":[],"yoast_head":"\nLes boutiques en ligne belges montrent l'impact environnemental des options de livraison - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les d\u00e9taillants belges vont pr\u00e9senter les options de livraison les plus durables dans leurs boutiques en ligne. 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