{"id":8520,"date":"2015-03-05T15:48:09","date_gmt":"2015-03-05T15:48:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-ouvre-un-deuxieme-easy-caddy-a-melsele\/"},"modified":"2015-03-05T15:48:09","modified_gmt":"2015-03-05T15:48:09","slug":"carrefour-ouvre-un-deuxieme-easy-caddy-a-melsele","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-ouvre-un-deuxieme-easy-caddy-a-melsele\/","title":{"rendered":"Carrefour ouvre un deuxi\u00e8me Easy Caddy \u00e0 Melsele"},"content":{"rendered":"<h2>Deuxi\u00e8me magasin pilote<\/h2>\n<p>Carrefour transforme son supermarch\u00e9 de Melsele en Easy Caddy, son deuxi\u00e8me magasin de \u2018format interm\u00e9diaire\u2019, apr\u00e8s le lancement en toute discr\u00e9tion fin 2013 du premier magasin pilote de ce type \u00e0 Moerbeke-Waas. Un format qui tant au niveau du concept que des couleurs rappelle \u00e9trangement la filiale de Colruyt, OKay.<\/p>\n<p>\u00ab En r\u00e8gle g\u00e9n\u00e9rale, nos magasins de proximit\u00e9 Express occupent une surface maximale de 400 m\u00b2, alors que nos supermarch\u00e9s Market\u00a0 s\u2019\u00e9tendent sur 800 m\u00b2 ou plus. <a href=\"fr\/f-belgique\/bgq-alimentation\/item\/16639-carrefour-teste-un-format-interm%C3%A9diaire-baptis%C3%A9-easy-caddy\" target=\"_blank\" rel=\"noopener\">Entre les deux il y a un \u00e9norme \u00e9cart que nous voulons combler avec Easy Caddy <\/a>\u00bb, expliquait \u00e0 l\u2019\u00e9poque Vera Vermeeren de Carrefour Belgique. Carrefour pr\u00e9voyait \u00e9galement d\u2019\u00e9valuer le concept d\u00e9but 2014 \u2026 une \u00e9valuation qui apparemment s\u2019est av\u00e9r\u00e9e positive, puisque le distributeur a d\u00e9cid\u00e9 d\u2019ouvrir un deuxi\u00e8me Easy Caddy dans le pays de Waas.<\/p>\n<h2>\n<br \/>Projets d\u2019expansion ?<\/h2>\n<p>Pour l\u2019instant on ignore encore si d\u2019autres magasins de ce type suivront : \u00ab Tout comme Moerbeke-Waas, Melsele servira de laboratoire pour tester le concept. Carrefour n\u2019a pas l\u2019habitude de d\u00e9velopper et d\u2019introduire des nouveaut\u00e9s sans les avoir pr\u00e9alablement test\u00e9es et perfectionn\u00e9es en profondeur. Nous pr\u00e9f\u00e9rons ne pas effectuer ces tests dans nos formats existants, qui ont une offre et un positionnement bien pr\u00e9cis que nous voulons maintenir \u00bb, explique le porte-parole Baptise Van Outryve.<\/p>\n<p>\u00ab Il n\u2019est pas encore question d\u2019une expansion \u00e0 grande \u00e9chelle \u00bb, souligne Van Outryve, tout en ajoutant que Carrefour continue d\u2019investir pleinement dans le d\u00e9veloppement de ses trois formats (Hypermarch\u00e9, Market et Express) : \u00ab Cette ann\u00e9e nous ouvrirons au moins 30 Express suppl\u00e9mentaires.\u00a0 De plus nous pensons qu\u2019il y a encore <a href=\"fr\/immobilier\/item\/20206-carrefour-belgique-estime-qu-il-y-a-encore-place-pour-4-a-6-hypermarches\" target=\"_blank\" rel=\"noopener\">place pour quatre \u00e0 six hypermarch\u00e9s en Belgique<\/a>, mais cela demandera du temps. \u00bb Mais avant cela il y aura l\u2019ouverture du <a href=\"fr\/f-belgique\/bgq-general\/item\/20821-carrefour-ouvrira-son-premier-hypermarche-du-futur-en-2015\" target=\"_blank\" rel=\"noopener\">premier \u2018hypermarch\u00e9 du futur\u2019 <\/a>pr\u00e9vue dans le courant de cette ann\u00e9e.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deuxi\u00e8me magasin pilote Carrefour transforme son supermarch\u00e9 de Melsele en Easy Caddy, son deuxi\u00e8me magasin de \u2018format interm\u00e9diaire\u2019, apr\u00e8s le lancement en toute discr\u00e9tion fin 2013 du premier magasin pilote de ce type \u00e0 Moerbeke-Waas. Un format qui tant au niveau du concept que des couleurs rappelle \u00e9trangement la filiale de Colruyt, OKay. \u00ab En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour ouvre un deuxi\u00e8me Easy Caddy \u00e0 Melsele - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-ouvre-un-deuxieme-easy-caddy-a-melsele\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour ouvre un deuxi\u00e8me Easy Caddy \u00e0 Melsele - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Deuxi\u00e8me magasin pilote Carrefour transforme son supermarch\u00e9 de Melsele en Easy Caddy, son deuxi\u00e8me magasin de \u2018format interm\u00e9diaire\u2019, apr\u00e8s le lancement en toute discr\u00e9tion fin 2013 du premier magasin pilote de ce type \u00e0 Moerbeke-Waas. 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